Organic search for the AI era | History nerd by night

Remote


Bengaluru, Karnataka, India

Bengaluru, Karnataka, India


Bachelor of Engineering - BE, Mechatronics Engineering
Manipal institute of technology
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I help companies build content that gets found organically across the search ecosystem. Google, ChatGPT, Perplexity, AI overviews, or wherever search is headed next. Most companies treat traditional SEO and AI search as two separate problems. I don't think they are. Not entirely, anyway. The content that ranks on Google and the content that gets cited by AI have a lot in common. It answers real questions. It has a point of view. It's not something you can generate with a prompt. Eight years of content marketing has taught me that the best content never starts with keyword tools. It starts with understanding how buyers think, how they talk, what they're trying to figure out, and where they go to find answers. When I’m not working, I write a newsletter called That's Baffling. Stories from history and science that most people have never heard of. Check it out here: thatsbaffling.substack.com If you want to think through your organic strategy or just talk about where search is heading, feel free to reach out.
Bengaluru
Head of Content at Clearshot, May 2026 - Present · 4 mos, Remote, A creative marketing and digital agency. We're open to new projects - slide in my DMs to explore how we can work together. or just email me: devansh@clearshot.com
Fractional Marketer at Multiple Companies, Apr 2026 - Present · 5 mos, Helping companies build organic visibility across the full search ecosystem — Google, ChatGPT, AI overviews, and wherever else their buyers are looking. Most companies still treat SEO as a blog + backlinks operation. I help them think bigger than that. Organic visibility in 2026 means showing up across surfaces: search, AI overviews, Reddit, LinkedIn, YouTube. That takes more than just a content calendar. https://devanshmalik.com/
Manager of Content Operations at Codecademy, Aug 2024 - Feb 2026 · 1 yr 7 mos, Bengaluru, Karnataka, India, Joined when AI was disrupting search and organic traffic was declining. Figured out what content looks like when users stop clicking Google search links. Increased conversation on existing traffic to free resources by 5x and rebuilt the content engine for long-term growth. Also built AI-assisted content workflows that scaled output from 4-6 to 25-30 articles a month.
Marketing Manager at Upraised, Sep 2022 - Jul 2024 · 1 yr 11 mos, Bengaluru, Karnataka, India, Owned organic content, SEO, events, community, and social simultaneously. Built a BOFU strategy that owned every Google result a buyer would find before making the purchase decision. Ran a webinar programme that drove 20% of monthly leads.
Content Manager at Cure.Fit, Nov 2020 - May 2022 · 1 yr 7 mos, First time building a content strategy from zero to something that actually moved the business. Build India's first fitness trainer academy to have a digital presence. This is where I fell in love with content marketing.
Bachelor of Engineering - BE, Mechatronics Engineering, Manipal institute of technology