---
title: "Devansh Harnathka - Senior Manager - Conversion & Retention in Mumbai | Tal"
description: "Meet Devansh Harnathka, Driving Growth & Adoption in D2C based in Mumbai. AI stack includes claude, gemini, and grok."
image: "https://tal.club/meet/devansh-harnathka/share-image"
---

# Devansh Harnathka on Tal

## Headline

Driving Growth & Adoption in D2C

## About

I’m a product\-led marketing leader with 8\+ years of experience helping consumer brands grow by getting the fundamentals right \- what the product stands for, who it’s really for, and how it shows up across channels\. Most of my work sits at the intersection of product positioning, go\-to\-market strategy, and growth\. I enjoy breaking down user behavior, spotting gaps in the journey, and translating those insights into clearer positioning, smarter launches, and better adoption\. Across high\-growth D2C brands, I’ve worked closely with product, supply chain, growth, and creator teams to scale portfolios without diluting what already works\.

## Location

Mumbai

## AI stack

claude

gemini

grok

ChatGPT

ChatGPT Images

Wispr Flow

## Work experience

Senior Manager \- Conversion & Retention at Flo Mattress, May 2025 \- Present · 1 yr 4 mos, Mumbai, Maharashtra, India, Leading conversion optimisation and retention strategy across two D2C brands with shared supply chains and distinct user segments\. Core responsibilities: \- Owning conversion rate optimisation \(CRO\) across key user journeys, from discovery to checkout and post\-purchase flows\. \- Leading cross\-sell and bundling strategy, shaping pricing logic and journey placement to improve relevance and reduce friction\. \- Driving product positioning clarity in partnership with product and supply chain teams to guide launches and portfolio decisions\. \- Owning brand and product communication systems across listings, packaging, ads, and lifecycle channels \(email, WhatsApp\)\.

GTM at Hush, Mar 2024 \- Present · 2 y 5 mo, Mumbai, Maharashtra, India, Leading D2C growth and digital expansion for Hush, a premium sleep brand focused on hotel\-grade experiences at home\. Driving product positioning and launch strategy, including India’s first 365\-night risk\-free mattress trial\.

Brand Manager at Flo Mattress, May 2022 \- Apr 2025 · 3 yrs, Mumbai, Maharashtra, India, Led all brand marketing activities for Flo, making deeper sleep accessible & affordable to all Indians\. Launched the brand's 1st brand film\.

Sr\. Marketing Manager \(Brand & Growth\) at SmellwellEveryDay, Aug 2021 \- Feb 2022 · 7 mos, Ahmedabad, Gujarat, India, Built and scaled brand and growth foundations for a consumer lifestyle product across D2C and marketplace channels\. \- Drove brand and product positioning clarity to support scale across platforms\. \- Shaped go\-to\-market strategy across D2C and marketplaces, balancing performance needs with long\-term brand building\.

Associate Group Solutions Manager at Schbang, Apr 2021 \- Jul 2021 · 4 mos, Bengaluru, Karnataka, India, Led integrated marketing strategy and delivery for large consumer and digital\-first brands\. \(and won 7 national awards for clients for doing so\) \- Owned end\-to\-end client strategy across digital, content, and performance channels\. \- Managed senior client stakeholders, translating business objectives into scalable marketing systems\. \- Built and led cross\-functional teams, ensuring quality delivery and sustained client growth\. \- Drove business expansion through new opportunities, retainer growth, and strategic upsells\.

Account Lead at Schbang, Aug 2019 \- Mar 2021 · 1 yr 8 mos, Greater Bengaluru Area

Sr\. Solutions Strategist at Schbang, Aug 2017 \- Aug 2019 · 2 y, Bengaluru

Copywriting and Business Development Intern at Circuit 9 Communications Pvt\. Ltd\., Jun 2017 \- Aug 2017 · 3 mos, Bengaluru Area, India

## Education

Master of Business Administration \- MBA, Deakin University

Postgraduate \- Advanced General Management Program, Institute of Management Technology, Ghaziabad

[View the original profile](https://tal.club/meet/devansh-harnathka)

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