Headline

Driving Growth & Adoption in D2C

About

I’m a product-led marketing leader with 8+ years of experience helping consumer brands grow by getting the fundamentals right - what the product stands for, who it’s really for, and how it shows up across channels. Most of my work sits at the intersection of product positioning, go-to-market strategy, and growth. I enjoy breaking down user behavior, spotting gaps in the journey, and translating those insights into clearer positioning, smarter launches, and better adoption. Across high-growth D2C brands, I’ve worked closely with product, supply chain, growth, and creator teams to scale portfolios without diluting what already works.

Location

Mumbai

AI stack

claude

gemini

grok

ChatGPT

ChatGPT Images

Wispr Flow

Work experience

Senior Manager - Conversion & Retention at Flo Mattress, May 2025 - Present · 1 yr 4 mos, Mumbai, Maharashtra, India, Leading conversion optimisation and retention strategy across two D2C brands with shared supply chains and distinct user segments. Core responsibilities: - Owning conversion rate optimisation (CRO) across key user journeys, from discovery to checkout and post-purchase flows. - Leading cross-sell and bundling strategy, shaping pricing logic and journey placement to improve relevance and reduce friction. - Driving product positioning clarity in partnership with product and supply chain teams to guide launches and portfolio decisions. - Owning brand and product communication systems across listings, packaging, ads, and lifecycle channels (email, WhatsApp).

GTM at Hush, Mar 2024 - Present · 2 y 5 mo, Mumbai, Maharashtra, India, Leading D2C growth and digital expansion for Hush, a premium sleep brand focused on hotel-grade experiences at home. Driving product positioning and launch strategy, including India’s first 365-night risk-free mattress trial.

Brand Manager at Flo Mattress, May 2022 - Apr 2025 · 3 yrs, Mumbai, Maharashtra, India, Led all brand marketing activities for Flo, making deeper sleep accessible & affordable to all Indians. Launched the brand's 1st brand film.

Sr. Marketing Manager (Brand & Growth) at SmellwellEveryDay, Aug 2021 - Feb 2022 · 7 mos, Ahmedabad, Gujarat, India, Built and scaled brand and growth foundations for a consumer lifestyle product across D2C and marketplace channels. - Drove brand and product positioning clarity to support scale across platforms. - Shaped go-to-market strategy across D2C and marketplaces, balancing performance needs with long-term brand building.

Associate Group Solutions Manager at Schbang, Apr 2021 - Jul 2021 · 4 mos, Bengaluru, Karnataka, India, Led integrated marketing strategy and delivery for large consumer and digital-first brands. (and won 7 national awards for clients for doing so) - Owned end-to-end client strategy across digital, content, and performance channels. - Managed senior client stakeholders, translating business objectives into scalable marketing systems. - Built and led cross-functional teams, ensuring quality delivery and sustained client growth. - Drove business expansion through new opportunities, retainer growth, and strategic upsells.

Account Lead at Schbang, Aug 2019 - Mar 2021 · 1 yr 8 mos, Greater Bengaluru Area

Sr. Solutions Strategist at Schbang, Aug 2017 - Aug 2019 · 2 y, Bengaluru

Copywriting and Business Development Intern at Circuit 9 Communications Pvt. Ltd., Jun 2017 - Aug 2017 · 3 mos, Bengaluru Area, India

Education

Master of Business Administration - MBA, Deakin University

Postgraduate - Advanced General Management Program, Institute of Management Technology, Ghaziabad