---
title: "Devagnik C. - Marketing Establishment Lead in India | Tal"
description: "Meet Devagnik C., Brand Engineer | B2B AI, DTC, FMCG, Media & Entertainment, and Public-sector | $4 Million+ in revenue and market value created based in India. AI stack includes claude, grok, and Cohere."
image: "https://tal.club/meet/devagnik-choudhury/share-image"
---

# Devagnik C\. on Tal

## Headline

Brand Engineer \| B2B AI, DTC, FMCG, Media & Entertainment, and Public\-sector \| $4 Million\+ in revenue and market value created

## About

Working at the intersection of Brand, GTM, and AI, I help organizations build narratives, partnerships, and market strategies that drive measurable outcomes\. My background spans research, business development, public relations, digital marketing, content, and strategic partnerships, giving me a multidisciplinary approach to growth\. Over the years, I've worked across Artificial Intelligence, Consumer Technology, Sustainability, Lifestyle, FMCG, and Government Ecosystems, helping brands establish market presence, build credibility, and scale\. Currently, I serve as Market Establishment Lead at Vibrium, focused on market expansion, AI\-led growth initiatives, and outcome led storytelling\. Key highlights: • Mobilized a community of 15M\+ people within 7 months for a national government ed\-tech initiative\. • Led training and enablement programs for 22,400\+ officers across all Indian States and Union Territories\. • Managed partnerships and stakeholder engagement with institutions including ISRO and multiple central ministries\. • Led communications and reputation\-building initiatives for brands and events including global events, and listed entities\. • Experience across Brand Strategy, GTM, PR, Business Development, Content, Digital Marketing, Storytelling and Community Growth\. • Worked with stakeholders spanning startups, enterprises, government bodies, media, and ecosystem partners\. • Currently focused on building market presence, growth engines, and AI\-driven business initiatives at Vibrium\.

## Location

India

## AI stack

claude

grok

Cohere

Composio

Wispr Flow

Zapier

## Work experience

Marketing Establishment Lead at Vibrium\.ai, Apr 2026 \- Present · 6 mo, India

Founding Team at Scalifi Ai, Sep 2024 \- Mar 2026 · 1 y 6 mo, India, Took company from pre\-revenue to revenue solo, building out the marketing and sales motions, generating a pipeline of 255k MRR, with key deals across the ministry of defence, etc\.

Business Development at Digital India Corporation, Oct 2023 \- Apr 2024 · 6 mo, New Delhi, Delhi, India, \- Responsible for building a youth community of 15M\+ in <7 months \- Trained 22,400 officers across 28 States and 6 UTs for scales scheme implementation \- Secured key partnerships with MoWCD, MHA, MoRT, MoCI, MoHUA, ISRO, etc\., that influenced securing a 100 CR project fund raise \- Drove 40\+ key product corrections to improve community experience

Public Relations at Value 360 Communications Private Limited, Nov 2022 \- Nov 2023 · 1 y, New Delhi, Delhi, India, \- Media comms, strategy and execution supporting Rage Coffee achieving 5x YoY growth to reach 100 CR revenue\. \- Leading Pakka Limited's media comms during 1000cr international expansion to support positive BSE value appreciation of 3\.3x \- 100% client retention across 7\+ other clients\.

Catalog Specialist at Prime Video & Amazon Studios, May 2022 \- Nov 2022 · 6 mo, Bangalore Urban, Karnataka, India, \- 3600\+ hours of content QA, 97% accuracy rate \- Solo productivity 200% to meet team productivity requirements \- 20\+ SOP committed SOP changes across the UK, US, EMEA, SEA, etc\.

Founder at Stealth, Feb 2021 \- Nov 2022 · 1 y 9 mo, India, Helped 100\+ small and mid\-market brands implement scalable marketing engines across US, UAE, SGP, IN\. Led Reputation mgt and media comms for Akai India, Anushriya Gulati, ad:tech, etc\.

Subject matter expert at Student Life, Feb 2019 \- Feb 2021 · 2 y, India, Subject matter expert assisting research across management and healthcare\.

Brand Associate at Incarnation, Sep 2018 \- Dec 2018 · 3 mo, India, Responsible for raising 1 crore in 3 months for Save the Children Foundation\.

## Education

Bachelor of Business Administration \(B\.B\.A\.\), Business Administration and Management, General, Bharatiya Vidya Bhavan Institute of Management Science

Isc, Commerce, St\. James' School \(Kolkata\)

[View the original profile](https://tal.club/meet/devagnik-choudhury)

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