Headline

Brand Engineer | B2B AI, DTC, FMCG, Media & Entertainment, and Public-sector | $4 Million+ in revenue and market value created

About

Working at the intersection of Brand, GTM, and AI, I help organizations build narratives, partnerships, and market strategies that drive measurable outcomes. My background spans research, business development, public relations, digital marketing, content, and strategic partnerships, giving me a multidisciplinary approach to growth. Over the years, I've worked across Artificial Intelligence, Consumer Technology, Sustainability, Lifestyle, FMCG, and Government Ecosystems, helping brands establish market presence, build credibility, and scale. Currently, I serve as Market Establishment Lead at Vibrium, focused on market expansion, AI-led growth initiatives, and outcome led storytelling. Key highlights: • Mobilized a community of 15M+ people within 7 months for a national government ed-tech initiative. • Led training and enablement programs for 22,400+ officers across all Indian States and Union Territories. • Managed partnerships and stakeholder engagement with institutions including ISRO and multiple central ministries. • Led communications and reputation-building initiatives for brands and events including global events, and listed entities. • Experience across Brand Strategy, GTM, PR, Business Development, Content, Digital Marketing, Storytelling and Community Growth. • Worked with stakeholders spanning startups, enterprises, government bodies, media, and ecosystem partners. • Currently focused on building market presence, growth engines, and AI-driven business initiatives at Vibrium.

Location

India

AI stack

claude

grok

Cohere

Composio

Wispr Flow

Zapier

Work experience

Marketing Establishment Lead at Vibrium.ai, Apr 2026 - Present · 6 mo, India

Founding Team at Scalifi Ai, Sep 2024 - Mar 2026 · 1 y 6 mo, India, Took company from pre-revenue to revenue solo, building out the marketing and sales motions, generating a pipeline of 255k MRR, with key deals across the ministry of defence, etc.

Business Development at Digital India Corporation, Oct 2023 - Apr 2024 · 6 mo, New Delhi, Delhi, India, - Responsible for building a youth community of 15M+ in <7 months - Trained 22,400 officers across 28 States and 6 UTs for scales scheme implementation - Secured key partnerships with MoWCD, MHA, MoRT, MoCI, MoHUA, ISRO, etc., that influenced securing a 100 CR project fund raise - Drove 40+ key product corrections to improve community experience

Public Relations at Value 360 Communications Private Limited, Nov 2022 - Nov 2023 · 1 y, New Delhi, Delhi, India, - Media comms, strategy and execution supporting Rage Coffee achieving 5x YoY growth to reach 100 CR revenue. - Leading Pakka Limited's media comms during 1000cr international expansion to support positive BSE value appreciation of 3.3x - 100% client retention across 7+ other clients.

Catalog Specialist at Prime Video & Amazon Studios, May 2022 - Nov 2022 · 6 mo, Bangalore Urban, Karnataka, India, - 3600+ hours of content QA, 97% accuracy rate - Solo productivity 200% to meet team productivity requirements - 20+ SOP committed SOP changes across the UK, US, EMEA, SEA, etc.

Founder at Stealth, Feb 2021 - Nov 2022 · 1 y 9 mo, India, Helped 100+ small and mid-market brands implement scalable marketing engines across US, UAE, SGP, IN. Led Reputation mgt and media comms for Akai India, Anushriya Gulati, ad:tech, etc.

Subject matter expert at Student Life, Feb 2019 - Feb 2021 · 2 y, India, Subject matter expert assisting research across management and healthcare.

Brand Associate at Incarnation, Sep 2018 - Dec 2018 · 3 mo, India, Responsible for raising 1 crore in 3 months for Save the Children Foundation.

Education

Bachelor of Business Administration (B.B.A.), Business Administration and Management, General, Bharatiya Vidya Bhavan Institute of Management Science

Isc, Commerce, St. James' School (Kolkata)