Headline

Marketing Manager crafting narratives and driving growth at Aris Investing

About

As Marketing Manager at Aris Investing since May 2025, I oversee marketing strategy, execution, and performance in a regulated financial environment. My role includes managing the company's digital presence, crafting compliance-aligned brand narratives, and collaborating with cross-functional teams to deliver consistent messaging and client experiences. A Bachelor of Journalism graduate from Tulas University, I bring expertise in competitive intelligence, pipeline generation, and sales enablement. My focus is on shaping strategic communications that resonate with wealth advisors and investment professionals, ensuring alignment with business objectives and operational efficiency.

Location

Bengaluru

AI stack

claude code

claude

codex

elevenlabs

gemini

hugging face

Work experience

Marketing Manager at Aris Investing, May 2025 - Present · 1 yr 6 mos, Bengaluru, I lead marketing at Aris Investing, overseeing strategy, execution, and performance across all channels. In a highly regulated financial space, I shape the brand’s voice, drive growth, and ensure every initiative supports strategic objectives. I manage the company’s digital presence, including website, social media, email, and paid media. I craft brand narratives that resonate with wealth advisors and investment professionals while ensuring all materials meet SEC and industry compliance. I also manage vendor and agency relationships to maintain creative and operational efficiency. Working closely with product, sales, design, and leadership teams, I deliver unified messaging and seamless client experiences. I align marketing with sales processes to improve funnel efficiency, leverage analytics to refine campaigns and boost ROI, and track industry trends to identify growth opportunities. I also coordinate Aris Investing’s participation in key industry conferences, from selecting high-value events to managing preparation and ensuring strong post-event follow-up. These efforts strengthen the brand’s presence both online and at industry touchpoints.

Freelance Marketing Consultant at Remote, Aug 2024 - Apr 2025 · 9 mos, Served as embedded growth and product marketing partner for multiple early-stage B2B SaaS startups, owning GTM strategy from zero to first paying customers across each engagement.

Marketing Communications Specialist at Mantra Labs, Feb 2024 - Aug 2024 · 7 mos, Bengaluru, Karnataka, India, As a Marketing Communications Specialist, I leverage my strategic mindset and creative prowess to orchestrate impactful marketing campaigns that resonate with target audiences. With a keen eye for detail and a deep understanding of consumer behavior, I craft compelling narratives and messages across various channels to elevate brand awareness and drive engagement. I develop and execute comprehensive marketing communication plans aligned with overarching business objectives, creating compelling content for digital and traditional channels, including social media, email campaigns, blog posts, press releases, and advertising materials. Collaborating cross-functionally with product marketing, design, and sales teams ensures consistent messaging and brand alignment. Analyzing campaign performance metrics and conducting market research allows me to identify trends, opportunities, and areas for optimization. Additionally, I cultivate relationships with media outlets, influencers, and industry partners to amplify brand visibility and secure media coverage. Staying abreast of emerging trends and best practices in marketing communications enables me to continuously seek opportunities to innovate and enhance campaign effectiveness, while also acting as a brand ambassador, maintaining brand voice and guidelines across all communication touchpoints.

Marketing Communications Specialist at Mantra Labs, Feb 2024 - Jul 2024 · 6 mos, Led B2B marketing strategy for Mantra Labs' US market entry, driving brand awareness, inbound lead generation, and pipeline development from scratch in a new geography.

Product Marketing Associate at Duutha, Sep 2023 - Nov 2023 · 3 mos, Hyderabad, Telangana, India, As a Product Marketing Executive at Duutha Consultancy, I lead dynamic marketing initiatives, playing a pivotal role in promoting innovative projects. I develop and execute strategic marketing plans, collaborating seamlessly with cross-functional teams to ensure alignment with overall business objectives. Through extensive market research, I identify trends and customer needs, enabling a data-driven approach to our marketing efforts. Crafting compelling content, including product collateral and presentations, I contribute to enhancing product awareness and driving successful promotional campaigns. In this dynamic role, I thrive on the challenges of bringing impactful projects to market and actively contribute to the continued success of Duutha Consultancy.

Product Marketing Executive at Duutha Consultancy, Sep 2023 - Nov 2023 · 3 mos, Spearheaded the launch and promotion of HeedData, contributing to an 80% increase in user adoption within the first quarter through targeted GTM execution.

Education

Bachelor of Journalism, Mass Communication/Media Studies, Tulas University