Headline

Author | B2B Brand, Content & Product Marketer | GTM | Ex-Infosys, Randstad & WebEngage

About

A marketer with 9+ years of experience leading multi-channel campaigns for tech and consulting brands across global markets. Solid track record of driving measurable business outcomes across brand, content, and product marketing. Over 9+ years, I’ve built and scaled content that didn’t just generate traffic but influenced revenue, adoption, and brand authority. 📣 Contributed 65% of the demo pipeline via organic marketing 🏆 Ranked landing pages #1 in search and featured in AI overviews 📈 Increased site traffic from 87K to 158K in a quarter 📊 Boosted organic contribution to demos & leads to 65% 🚀 Raised LinkedIn impressions by 70.5% and engagement by 48.5% 📩 Built a newsletter audience of 16K+ subscribers in 3 months 🖱️ Upped website engagement rate to 75.3% I specialize in: - SaaS content strategy & editorial - Brand marketing - Employer Branding - Video-led creative storytelling - Product content & conversion-focused UX writing - Messaging & positioning for global audiences - Founder-led marketing & thought leadership - Launching new content IPs - Community building (newsletters, podcasts, magazines and events) I’ve launched multi-format content ecosystems from magazines and podcasts to interactive landing pages and built platforms that generated 20,000+ impressions in a week. My approach to marketing is visual storytelling on the back of solid data. If you’re hiring for product / content / brand marketing roles in SaaS, let’s talk.

Location

Mumbai Metropolitan Region

AI stack

antigravity

codex

Work experience

Senior Content Manager at Uniqode, Nov 2024 - Present · 1 yr 10 mos, Bengaluru, Karnataka, India, Led multiple parallel initiatives across editorial strategy, brand strategy, brand governance, CRO writing, technical documentation, and founder-led marketing in a SaaS environment. Launched and scaled a thought leadership platform, driving 20,000+ visitors in week one. Developed messaging frameworks for product features, aligning marketing with product roadmap through product newsletters, product explainers, landing pages, reports and more. Increased social media impressions by 70.5% and engagement by 48.5% on LinkedIn through product-focused storytelling. Designed and operationalized a content-led growth strategy aligned with the product roadmap.

Senior Content Manager at WebEngage, Nov 2023 - Nov 2024 · 1 yr 1 mo, Mumbai, Maharashtra, India, Owned end-to-end content and growth strategy for a retention-focused SaaS platform. Increased organic pipeline contribution to 65% through SEO and product-led content programs. Drove 81% quarterly traffic growth (87K → 158K) through SEO and conversion-focused PMM initiatives. Improved website engagement to 75.3% via personalized product marketing and content strategy. Partnered with product, lifecycle, CRM, and sales teams to create and distribute gated assets and dashboards. Led messaging and positioning for platform capabilities across marketing automation, CRM integrations, in-app and off-app messaging as well as lifecycle marketing tools.

Content Creator at WebEngage, Aug 2022 - Nov 2023 · 1 yr 4 mos, Mumbai, Maharashtra, India, A technologist who specializes in content, branding, and marketing communications. I author both technical as well as non-technical content assets of all sizes, orchestrate content strategies, and occasionally wear the anchor’s hat in high-performing videos.

Marketing Communications Manager at Randstad India, Jul 2021 - Jul 2022 · 1 yr 1 mo, Mumbai, Maharashtra, India, Oversaw event marketing, account-based marketing, and editorial initiatives. Executed CXO-level webinars and roundtables, managing budgets, vendors, and timelines. Established strategic partnerships with marquee institutions like NASSCOM. Ran ABM campaigns and editorial charters. Streamlined marketing operational workflows with vendors, agencies and internal leaders.

Marketing Communications (Design, Newsletters & Research) at Infosys, Aug 2017 - Jul 2021 · 4 yrs, Pune, Maharashtra, India, Worked in enterprise IT services supporting marketing communications, pre-sales, QA, and internal communications. Led sales enablement end-to-end through cross-functional technical and commercial inputs to strengthen product’s competitive positioning. Developed client-facing collateral such as pitch decks and RFPs to amplify product offerings. Owned product marketing’s communication programs across Microsoft and Oracle technologies.

Cofounder at Digit, Nov 2015 - Jun 2017 · 1 yr 8 mos, Bangalore, The inaugral IT club of Welingkar Institute of Management and Research, Bangalore. We 'dig IT' all the way.

Education

Master of Business Administration (M.B.A.), Business Design, Welingkar Institute of Management

Master's Degree, Information Technology, Ramnarain Ruia College