Headline

SaaS, B2B & B2C Marketing Head | Digital Marketing Director| Product Marketing | Built and scaled Marketing functions in three startups | 3X Growth in sales pipeline

About

Data-driven and analytical marketing professional with 12+ years of marketing experience in B2B, SaaS, B2C brands across APAC and US. Proven track record in demand generation, pipeline growth, and customer engagement, with expertise in driving high-impact marketing strategies tailored for regional markets. Skilled in developing and executing integrated campaigns, including ABM, A/B Testing, Digital marketing, and partner marketing, to deliver customer acquisition and customer success. Adept at leading cross-functional teams, collaborating with sales and product stakeholders, and optimizing marketing spend through data-driven decision-making. Known for creating innovative strategies that drive pipeline acceleration, increase brand awareness, and achieve sales goals in complex, high-tech environments. Strong communicator with high-impact presentation skills, capable of aligning teams around regional priorities and driving a culture of performance and continuous improvement. Key Achievements 1) Achieved a sales pipeline of 20X in comparison with the ad spend, demonstrating effective ROI. 2) Created the workflow for a lead prioritization model, increasing the MQL to Opportunity conversion by 12% through refined Customer Insight. 3) Increased enterprise and SMB leads by 300% through innovative content marketing strategies, focusing on customer segmentation and Market Analysis. 4) Realized a 250% growth in organic traffic and a 120% increase in lead generation through programmatic SEO efforts and CAC optimization. 5) Expanded the enterprise database by 400% through lifecycle email campaigns, boosting user re-engagement. 6) Reduced CPL by 20% and amplified lead acquisition by 300% through performance marketing optimization and strategic Data Driven Marketing.

Location

Bengaluru

AI stack

antigravity

claude code

lovable

openai

openclaw

perplexity

Work experience

Growth Marketing Director at Zenwork, Inc, May 2025 - Present · 1 yr 6 mos, Hyderabad, Telangana, India

Digital Marketing Director at DMI (Digital Management, LLC), Sep 2024 - Feb 2025 · 6 mos, Bangalore Urban, Karnataka, India, 1) Partnered with SVP Marketing to implement Brand Management and Brand Awareness Marketing strategies and sales development initiatives, aligning execution with the broader vision for market expansion and organizational growth. 2) Managed website optimization efforts using WordPress, addressing critical web development issues including accessibility and compliance to enhance UX User Experience) and CX Customer Experience), improving site health by 36%. 3) Optimized marketing operations, collaborating with internal stakeholders and cross functional teams, fostering employee engagement, to drive a 10% SQL increase and align with GTM strategies. 4) Utilized quantitative analysis to monitor and optimize campaign performance, email marketing campaigns through Google Analytics and HubSpot-CRM, refining strategies based on key performance indicators KPIs) such as CTR, CPL, and conversion rates to enhance GTM impact. 5) Spearheaded project management of campaign reporting, developing high-impact presentations to track success, coaching team members, and aligning with AOP goals to foster professional growth within the marketing team. 6) Managed relationships with media agencies to execute high-performing digital marketing campaigns, optimizing budget efficiency and brand reach.

Associate Marketing Director at iMocha, Jul 2022 - Aug 2024 · 2 yrs 2 mos, India, 1) Oversaw a marketing team of 9, driving a high-performance culture with a focus on customer acquisition, leveraging reporting tools and campaign insights to deliver against AOP targets. 2) Collaborated on Partner Marketing campaigns through web, social, and field marketing initiatives, increasing target account sign-ups by 30%. 3) Implemented content strategy and thought leadership initiatives, boosting enterprise leads by 300% through strategic messaging and audience segmentation. 4) Implemented marketing automation strategies, reducing lead leakage by 25%. 5) Expanded the enterprise database by 400% through lifecycle email campaigns. 6) Contributed to a 30% increase in Sales Qualified Leads by executing region wise PPC Campaigns on different channels such as Google Ads, Bing Ads, LinkedIn, and Software Review Sites. 7) Led the execution of go-to-market plans and integrated marketing programs for target enterprise accounts as well as a differentiated program for SMB segments, ensuring comprehensive engagement strategies aligned with Growth Strategy

Senior Marketing Manager at affable.ai, Jul 2021 - Jul 2022 · 1 yr 1 mo, Gurugram, Haryana, India, • Recruited and managed a marketing team of 4 and led different marketing functions such as SEO, Performance Marketing, Product Marketing, Content Marketing, Website Conversion Optimization, and Social Media Marketing. • Increased organic traffic by 250% by deploying On-page SEO strategies like programmatic SEO, Tech Optimization, and Off-Page SEO. • Increased lead generation by 120% leading to an increased sales pipeline. • Executed PPC Campaigns in 15+ Countries leading to a ROAS of 2:1. • Collaborated with Sales Team to create Sales enablement collaterals like One Pager, Client Case Studies, Competitor Comparison Pages, etc.

Associate Director-Digital Marketing at O4S (Original4Sure | Supplytics | Gynger), Apr 2021 - Jul 2021 · 4 mos, Gurugram, Haryana, India, • Designed and oversaw all marketing functions such as SEO, SEM, email marketing, and performance marketing campaigns. • Increased the potential sales pipeline by 20X as compared to ad spend. • Increased organic lead generation from email marketing campaigns by 100%. • Successfully increased lead acquisition by 300% and reduced CPL by 20%. • Created various content marketing collaterals for channel partners and internal teams in the form of Case Studies, Drip Email Campaigns, and Product Snippets. • Collaborated with the Sales Director to develop an optimal lead contact and conversion strategy for the sales team. •Managed a team of 2 lead development representatives for lead nurturing and increasing the sales pipeline.

Senior Marketing Manager at O4S (Original4Sure | Supplytics | Gynger), May 2020 - Apr 2021 · 1 yr, Gurgaon, Haryana, India

Education

PGDM-C, Straregic Marketing and Communication, MICA | The School of Ideas

G.LLB, Law, K.C College of Law