---
title: "Dev Prajapati - Founder & Creative Director in India | Tal"
description: "Meet Dev Prajapati, Attention is currency. I’m the mint. I turn brands into scroll-stoppers with short-form video | based in India."
image: "https://tal.club/meet/dev-19/share-image"
---

# Dev Prajapati on Tal

## Headline

Attention is currency\. I’m the mint\. I turn brands into scroll\-stoppers with short\-form video \|

## About

Most brands post content and pray for engagement\. They hire editors who make things "look nice\." They follow trending audio\. They copy what worked for someone else\. And they wonder why their content gets 47 likes from their mom's friends\. Here's what I learned building a YouTube channel from 0 to 150,000 subscribers and an Instagram from 0 to 100,000 followers — organically, no ads, no shortcuts: Content that converts isn't about aesthetics\. It's about psychology\. Every scroll\-stop is a cortisol trigger\. Every "watch till the end" is a dopamine loop\. Every DM that says "how do I work with you?" is the result of engineered trust — built frame by frame, word by word\. That's what I do at SocialUpstar\. I don't just edit videos\. I engineer attention\. → Neurochemical hook design \(not "catchy" — chemically addictive\) → Short\-form content that positions you as THE authority in your niche → Mix\-media production: voiceover × kinetic typography × b\-roll × motion graphics → Content strategy that turns followers into clients My clients include paid ads agencies, personal brands, and founders who are tired of being invisible\. If your content isn't converting, it's not a creativity problem\. It's an architecture problem\. DM me "AUDIT" and I'll tell you exactly what's broken — free\.

## Location

India

## Work experience

Founder & Creative Director at SocialUpstar, Apr 2025 \- Present · 1 yr 4 mos, On\-site, Founded a social media and personal brand growth agency specializing in psychologically\-engineered short\-form content\. → Built and scaled content systems for B2B brands including paid ads agencies, generating measurable client pipeline from organic content alone → Production style: no\-face, mix\-media \(voiceover × kinetic typography × b\-roll × motion graphics\) — built in Premiere and After Effects → Applied neurochemical copywriting frameworks \(PAS, AIDA, Epiphany Bridge, cortisol hooks, dopamine loops\) to every script — not just "good editing" but engineered attention → Grew agency from zero through cold DM outreach, NLP\-based messaging, and content\-led client acquisition → Delivered 12\-24hr turnaround production with consistent quality across reels, carousels, and social proof content Core proof: Built a YouTube channel from 0 to 150K subscribers and an Instagram from 0 to 100K followers — organically\.

Regional Social Media Manager at Aakash Educational Services Limited, May 2025 \- Mar 2026 · 11 mos, Ahmedabad, Gujarat, India, Scaled a YouTube channel from 0 to 150K\+ subscribers through content strategy, audience research, and performance optimization\.

Social Media Manager at Aevanta Jewels, Dec 2022 \- Aug 2025 · 2 yrs 9 mos, Orchestrated social media marketing campaigns, achieving a monthly revenue target of ₹12 lakhs\. Boosted the jewelry brand's social media following to 70,000, enhancing online visibility\. Managed online customer interactions, ensuring timely delivery of real gold jewelry\. Expanded and maintained a robust presence across all social media platforms\. Managed and coordinated a cross\-functional team of 5 to enhance social media presence and customer engagement\.

Sales Executive at Aevanta Jewels, Mar 2021 \- Dec 2022 · 1 yr 10 mos, Engineered strategies that led to a 20% increase in sales revenue\. Fostered client relationships and improved repeat business by 15%\. Analyzed market trends to guide promotional strategies, leading to a 25% increase in brand exposure\.

Social Media Manager at Aevanta Jewels \- A Royal Gold Enterprise, Mar 2025

## Education

Bachelor of Commerce, Gujarat University

[View the original profile](https://tal.club/meet/dev-19)

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