Headline

Product Designer @ Siftly | B2B & B2C Startups | AI & System Design | NIFT Delhi | 4 years in Product Design

About

Product Designer with 4 years of experience. Designing B2B and B2C digital products across Healthcare, Insurance and AI domains. Skilled in simplifying complex workflows, design systems, enterprise UX and user research. Interested in early stage, Agentic AI driven and 0→1 SaaS products, where design drives real product decisions.

Location

Bengaluru

AI stack

claude code

cursor

openai

Figma Make

Framer AI

Wispr Flow

Work experience

Designer at Siftly (YCW22), Jul 2026 - Present · 2 mos, Bengaluru, Karnataka, India

Product Designer (Master's Industry Project) at Talview, Dec 2025 - May 2026 · 6 mos, Bengaluru, Karnataka, India, Designed end to end experiences and workflows for AI powered proctoring and assessment platforms for students, educators and administrators. Standardized enterprise workflows across assessment, monitoring and review modules upto 12%, improving consistency across the platform. Refactored over 300+ screens Collaborated closely with product managers and engineers to ship production ready screens and prototypes across multiple device types. Contributed on improving consistency and scalability through reusable design component libraries

User Experience Architect at iCover, Sep 2023 - Dec 2024 · 1 yr 4 mos, Chesterfield, Missouri, United States, Simplified the policy purchasing workflows for businesses and insurance partners under 5 minutes by revamping the UX architecture Designed B2B insurance platforms that simplified policy purchasing workflows for businesses and insurance partners. Led end to end design of a customer facing insurance website from research and concept development through launch and maintenance. Partnered with leadership, developers and marketing teams to align user experience, business goals and product strategy.

User Experience Designer and Researcher at Alchi Design Studio, Jul 2022 - May 2023 · 11 mos, On-site, Designed and improved digital health record ecosystems by contributing to the research, concept development, interface design, and validation of EHR and EMR platforms used by hospitals and healthcare providers. Created 4+ web and mobile healthcare products aligned with FHIR and HL7 interoperability standards, enabling seamless medical data exchange, improved workflow efficiency, and better accessibility for healthcare professionals. Partnered with global B2B healthcare clients to solve complex medical record management challenges, applying design thinking, user journey mapping, and iterative UX design to build scalable, user centered healthcare technology solutions.

UX Design Intern at Alchi Design Studio, Jan 2022 - Jun 2022 · 6 mos, Bengaluru, Karnataka, India, Research and design of mobile and web apps for B2B customers by inculcating design thinking principles using various designing tools. Conducting chronological UX process and methodology to create human centric digital apps

Education

Master of Design, Design Research, National Institute of Fashion Technology India

Bachelor of Engineering - BE, Production Engineering, Dr.Mahalingam College of Engineering and Technology

Public links

youtube.com: https://youtube.com/@desinghpaal

desingh.framer.website: https://desingh.framer.website/