Headline

Stable Money | Ex-Games24x7, Deutsche Börse, Canara Bank | MDI Gurgaon ’23

About

I am a marketing professional specializing in new user growth, product marketing, and performance/remarketing, with a strong foundation in BFSI compliance and credit management. My career spans across gaming, fintech, and banking—allowing me to blend data-driven growth strategies with a deep understanding of regulatory rigor and customer trust. At Games24x7, I drive initiatives in product marketing and remarketing that have delivered measurable impact. Strengthened conversion funnels through user journey redesign and hypothesis-driven product experiments, resulting in higher new user adoption and improved retention. Optimized remarketing by building multi-channel engagement strategies, reducing acquisition costs while boosting lifetime value. Partnered with product, data science, and brand teams to deliver personalized user experiences that lifted engagement, revenue, and return on marketing investments. Previously at Canara Bank, I managed credit and compliance operations with a dual focus on business growth and portfolio health. Improved portfolio quality by reducing risk exposure through proactive monitoring and compliance reviews. Drove business development by expanding credit portfolios and strengthening customer relationships across retail, MSME, and corporate segments. Ensured adherence to regulatory standards while enhancing efficiency in credit processing and compliance operations. Academically, I hold a dual-degree PGDM-IB from MDI Gurgaon and MiM from ESCP Paris, with a specialization in Marketing & Strategy. During my program, I worked on international product marketing projects, earned recognition in global business competitions, and refined my expertise in GTM strategy. I also gained international exposure during my internship with Clearstream Banking SA, Luxembourg, a leading B2B SaaS FinTech I thrive at the intersection of data, product, and marketing—crafting growth strategies, improving user engagement, and delivering impact at scale.

Location

Bengaluru

AI stack

claude

openai

ChatGPT

Work experience

Business Team at Stable Money, Dec 2025 - Present · 10 mos, Bengaluru, Karnataka, India

Marketing Manager at Games24x7, Apr 2025 - Oct 2025 · 7 mos, Driving new user growth by redesigning onboarding and KYC journeys via hypothesis-driven A/B testing, improving conversion and retention. Leading multi-channel remarketing and CRM with focus on segmentation, lifecycle journeys, and channel efficiency to maximize ROI. Partnering with product, DS, engineering, and brand teams to deliver cross-functional campaigns that enhance engagement and retention. Building frameworks for incrementality, attribution, and budget allocation, enabling sustainable and profitable channel growth.

Deputy Manager Marketing at Games24x7, May 2023 - Mar 2025 · 1 yr 11 mos, Simplified onboarding/KYC funnel, improving conversion rates by 25%. Launched gamification features, driving higher adoption and engagement among new users. Designed rewards & offer frameworks, improving monetization efficiency and retention costs. Partnered with DS to build personalized recommendation models, increasing revenue by 15% through targeted offers. Grew referral contribution by more than 2x via campaign innovation, incentives, and attribution fixes. Scaled remarketing from 5% to 15% of acquisitions by unlocking new channels and optimizing attribution. Improved D7 ROI from 4% → 14% via behavioral segmentation, funnel experiments, and lifecycle automation. Built multi-channel remarketing strategies (WhatsApp, RCS, Push, SMS, onsite), delivering consistent YoY growth. Optimized retargeting efficiency through heuristic ML and GenAI-led targeting, delivering measurable CPA improvements and higher ROI. Managed Google Ads & Meta Ads budgets, delivering growth in conversions at significantly lower CACs. Collaborated across DS, product, engineering, brand, and analytics teams to improve conversion and revenue outcomes. Drove creative experimentation to strengthen long-term retention and optimize user journeys. Enhanced attribution frameworks with Appsflyer validation and internal logic, improving budget efficiency and ROI decisions.

Connectivity Officer at Clearstream, Apr 2022 - Sep 2022 · 6 mos, Luxembourg, Analyzed client adoption trends and delivered insights for product positioning, GTM, and migration strategy. Conducted business acceptance testing (BAT) for SWIFT messages and the XACT platform, ensuring client onboarding readiness. Built Power BI dashboards to track usage analytics and client segmentation, supporting migration from legacy platforms. Designed 1,400+ test scenarios to validate product rollouts and release management. Collaborated cross-functionally to ensure smooth delivery and adoption.

Manager at Canara Bank, Apr 2021 - Aug 2021 · 5 mos, Manipal, In-Charge of Offsite Transaction Monitoring cell, Manipal Circle Office Monitored transactions and analyzed them for any discrepancies Being a member of the BSIC Section was also involved in monitoring and ensuring compliance. Prepared monthly compliance reports, collected compliance data from Regional Offices Improved compliance by cutting backlog by 70% at the Offsite Monitoring Cell, ensuring timely resolution of daily alerts.

Assistant Manager at Canara Bank, Aug 2017 - Mar 2021 · 3 yrs 8 mos, Kerala, India, Expanded credit portfolio by ₹21 Cr (+22.5%), strengthening market share in retail, MSME, and agriculture lending. Delivered 28% business growth (+₹90 Cr) by shaping branch strategy, driving acquisition campaigns, and recovery efforts. Achieved 120% bancassurance growth, designing cross-sell programs tailored to customer segments. Accelerated digital banking adoption by 300% in 7 quarters, leading initiatives across mobile, internet banking, and card products. Reduced NPAs by 33% (₹7 Cr) through early-warning systems, structured recovery measures, and proactive client follow-ups. Appraised credit proposals across retail, agri, and MSME segments, ensuring compliance with due diligence, KYC, and regulatory norms. Streamlined loan documentation and agreements, reducing turnaround times and improving customer experience. Led a 6-member team and mentored 2 newly recruited probationary officers Recognized with an “Outstanding” rating (93.94%) in FY 2019–20 for contributions to business growth and leadership

Design Engineer Trainee at Inometrics Technology Systems Pvt Ltd, Apr 2016 - Jan 2017 · 10 mos, Trivandrum, Kerala, India, • Implemented innovative designs for functional enhancement and cost reduction by 22% • Created 7+ design prototypes of new products and maintained design history folders

Education

Postgraduate Degree, International Business, Management Development Institute, Gurgaon

MiM, Business Administration and Management, General, ESCP