---
title: "Deepshikha Verma - Product Subject Matter Expert in Gurugram | Tal"
description: "Meet Deepshikha Verma, Google Ads Product Subject Matter Expert | Performance Marketing | ROAS & Conversion Optimization | Global Advertiser Support | Cognizant based in Gurugram. AI stack includes deepmind, grok, and mistral."
image: "https://tal.club/meet/deepshikha-verma/share-image"
---

# Deepshikha Verma on Tal

## Headline

Google Ads Product Subject Matter Expert \| Performance Marketing \| ROAS & Conversion Optimization \| Global Advertiser Support \| Cognizant

## About

Google Ads Product Subject Matter Expert with 6\+ years of experience across performance marketing, paid media optimisation, quality assurance, and operations\. Currently working at Cognizant, I support global advertisers across multiple market tiers by solving complex Google Ads challenges, improving campaign performance, and driving measurable business outcomes\. My expertise includes: • Advanced Google Ads troubleshooting & optimisation • ROAS and conversion rate improvement • Campaign diagnostics and root cause analysis • Policy, platform, and implementation advisory • Training, quality audits, and knowledge documentation Previously, I have led performance marketing and quality functions at Unilodgers, I enjoy working at the intersection of data, product, and customer success and am open to opportunities in performance marketing, paid media, and ads platform roles\.

## Location

Gurugram

## AI stack

deepmind

grok

mistral

railway

## Work experience

Product Subject Matter Expert at Cognizant, Apr 2025 \- Present · 1 yr 3 mos, Gurugram, Haryana, India, \-Google Ads Product Subject Matter Expert supporting global advertiser portfolios \(Client: PTGSB\) \-Conduct advanced campaign diagnostics and performance troubleshooting \-Drive ROAS and conversion improvements through strategic optimizations \-Perform RCA for escalations and deliver platform, policy, and implementation guidance \-Create SOPs and deliver trainings to improve quality and resolution accuracy

Digital Marketing Senior Executive at Unilodgers, Aug 2023 \- Jan 2025 · 1 yr 6 mos, Gurugram, Haryana, India

Quality Assurance Analyst \- LEAD at Unilodgers, Aug 2022 \- Feb 2023 · 7 mos, Gurugram, Haryana, India

Quality Assurance Analyst at Unilodgers, Feb 2020 \- Aug 2022 · 2 yrs 7 mos, Gurugram, Haryana, India

Booking Manager at Unilodgers, Nov 2019 \- Feb 2020 · 4 mos, Gurugram, Haryana, India, Worked as a booking manager for 2 months\(Nov’19 \- Jan’20\)and then as a student advisor\(Jan’20 \- Feb’20\) for the student accommodations abroad\.

Human Resources Intern at Enkay Exports India Limited, Jul 2018 \- Aug 2018 · 2 mos

## Education

Master of Business Administration \- MBA, Sales and Marketing Operations/Marketing and Distribution Teacher Education, Earthinators Climate School

Bachelor of Commerce \- BCom, International Business/Trade/Commerce, St\. John's College Agra

[View the original profile](https://tal.club/meet/deepshikha-verma)

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