Headline

Google Ads Product Subject Matter Expert | Performance Marketing | ROAS & Conversion Optimization | Global Advertiser Support | Cognizant

About

Google Ads Product Subject Matter Expert with 6+ years of experience across performance marketing, paid media optimisation, quality assurance, and operations. Currently working at Cognizant, I support global advertisers across multiple market tiers by solving complex Google Ads challenges, improving campaign performance, and driving measurable business outcomes. My expertise includes: • Advanced Google Ads troubleshooting & optimisation • ROAS and conversion rate improvement • Campaign diagnostics and root cause analysis • Policy, platform, and implementation advisory • Training, quality audits, and knowledge documentation Previously, I have led performance marketing and quality functions at Unilodgers, I enjoy working at the intersection of data, product, and customer success and am open to opportunities in performance marketing, paid media, and ads platform roles.

Location

Gurugram

AI stack

deepmind

grok

mistral

railway

Work experience

Product Subject Matter Expert at Cognizant, Apr 2025 - Present · 1 yr 3 mos, Gurugram, Haryana, India, -Google Ads Product Subject Matter Expert supporting global advertiser portfolios (Client: PTGSB) -Conduct advanced campaign diagnostics and performance troubleshooting -Drive ROAS and conversion improvements through strategic optimizations -Perform RCA for escalations and deliver platform, policy, and implementation guidance -Create SOPs and deliver trainings to improve quality and resolution accuracy

Digital Marketing Senior Executive at Unilodgers, Aug 2023 - Jan 2025 · 1 yr 6 mos, Gurugram, Haryana, India

Quality Assurance Analyst - LEAD at Unilodgers, Aug 2022 - Feb 2023 · 7 mos, Gurugram, Haryana, India

Quality Assurance Analyst at Unilodgers, Feb 2020 - Aug 2022 · 2 yrs 7 mos, Gurugram, Haryana, India

Booking Manager at Unilodgers, Nov 2019 - Feb 2020 · 4 mos, Gurugram, Haryana, India, Worked as a booking manager for 2 months(Nov’19 - Jan’20)and then as a student advisor(Jan’20 - Feb’20) for the student accommodations abroad.

Human Resources Intern at Enkay Exports India Limited, Jul 2018 - Aug 2018 · 2 mos

Education

Master of Business Administration - MBA, Sales and Marketing Operations/Marketing and Distribution Teacher Education, Earthinators Climate School

Bachelor of Commerce - BCom, International Business/Trade/Commerce, St. John's College Agra