Headline

GTM & Product Marketing Strategy | B2B SaaS

About

Growth and product leader with 12+ years of experience across B2B, B2B2C and consumer-facing products, working across the full user journey from acquisition and activation to product adoption, retention and expansion. Built and scaled products and growth programs across SaaS, FinTech, Life Sciences and entrepreneurship platforms, combining product strategy, digital acquisition, lifecycle marketing, analytics, customer insight and GTM. Experienced leading cross-functional teams and global programs across India, US and Europe.

Location

Pune/Pimpri-Chinchwad Area

AI stack

claude code

claude

gemini

lovable

notebooklm

ChatGPT

Work experience

Assistant Vice President Analytics at Citi India, Dec 2025 - Present · 11 mos, Pune District

Senior Product Marketing Manager at Aktana, Oct 2023 - Oct 2025 · 2 yrs 1 mo, India

Senior Marketing Manager - Product and Content marketing at Tact.ai, Feb 2023 - Nov 2023 · 10 mos, Remote

Content and Community Marketing Manager at Tact.ai, Jan 2021 - Feb 2023 · 2 yrs 2 mos, Bengaluru, Karnataka, India

Senior Manager at StartupWind, Inc, Feb 2017 - Sep 2020 · 3 yrs 8 mos, Pune Area, India

Brand Manager at Tata Housing Development Company Limited, Mar 2016 - Feb 2017 · 1 yr, Mumbai Area, India

Education

MICA | The School of Ideas

Master of Business Administration (M.B.A.), Communication, General, MICA | The School of Ideas

Public links

deepikasalwankar.com: https://deepikasalwankar.com/