Headline

Associate Site Merchandiser at Amazon

About

I’m a communications and public relations professional with a strong interest in shaping how brands and leaders tell their stories. My work focuses on supporting brand visibility through media relations, thought leadership, and strategic communications, helping translate ideas into narratives that resonate with the right audiences. I’ve also been closely involved in event planning, stakeholder coordination, and vendor management, working with internal teams and external partners to execute brand initiatives and campaigns seamlessly. From supporting leadership visibility in the media to managing event logistics and communications programs, I enjoy being part of the process that brings ideas to life. What excites me most about communications is the intersection of storytelling, media engagement, and brand experience and how the right message, delivered well, can shape perception and build lasting connections. I’m naturally curious and collaborative, and I thrive in fast-paced environments where strategy and execution go hand in hand.

Location

Greater Bengaluru Area

AI stack

claude

openai

Bubble AI

ChatGPT

ChatGPT Images

Work experience

Associate site merchandiser at Amazon, Jul 2026 - Present · 3 mos, Bengaluru, Karnataka, India

Public Relations Executive at ITC Infotech, Jul 2024 - Apr 2026 · 1 yr 10 mos, Hybrid, Spearheaded development and placement of 20+ thought leadership articles in tier-1 industry publications, translating business strategy into compelling narratives that strengthened brand positioning. Drove 30% engagement growth and 20% brand awareness lift through end-to-end social media campaign management across LinkedIn and other channels. Executed ABM strategies for key enterprise accounts—developing tailored content, whitepapers, and targeted communication plans aligned to the sales pipeline. Managed and delivered 4 corporate events (physical and virtual), overseeing logistics, branding, speaker coordination, and stakeholder engagement with positive NPS outcomes. Served as the primary liaison between internal stakeholders and external media, proactively nurturing media relationships and securing consistent positive press coverage. Developed communications strategy and editorial calendar—mapping content to brand pillars, business objectives, and audience personas across digital and earned media channels. Collaborated with creative and marketing teams to ensure messaging and brand guideline consistency across external touchpoints. Contributed to crisis communications strategy and reputation management frameworks by developing response protocols and messaging guidelines to safeguard brand equity during sensitive situations.

Data Science Intern at ITC Infotech, Jun 2023 - Dec 2023 · 7 mos, Built a GenAI-powered chatbot using Python and the GenAI API, incorporating NLP to improve conversational UX. Designed and maintained GenAI playgrounds in Python for smooth user interaction and functionality testing. Conducted testing and optimization cycles to improve chatbot responsiveness and user experience metrics. Documented code, processes, and AI methodologies for cross-team knowledge transfer.

Education

Bachelor of Technology - BTech, Computer Science, REVA UNIVERSITY, BANGALORE

Bachelor of Engineering, Computer Science, Reva University