Headline

I make complex products make sense. Content, brand & UX @Bellatrix Aerospace. Writing about marketing the unexplainable.

About

I work at the intersection of content, product, and user behaviour - turning complex ideas into communication that feels clear, intuitive, and easy to act on. Over the past 6+ years, I’ve worked across fintech, consumer tech, healthtech, and aerospace; building content systems, shaping product experiences, and driving measurable impact across platforms with 100M+ users. Most of my work sits where teams usually get stuck: when the product is built, the intent is clear, but the communication isn’t. That’s where I come in. I work on: • Content and UX strategy across product journeys • Messaging systems and voice & tone frameworks • Conversion-focused copy across onboarding, payments, and support flows • Campaign and growth narratives grounded in user behaviour and data • Cross-functional alignment across product, design, engineering, and marketing At Paytm and Swiggy, this meant improving task completion, reducing drop-offs, and scaling content across high-volume user journeys. At Bellatrix Aerospace, it means simplifying highly technical products for global, high-stakes audiences. I don’t believe in adding noise. I believe in clarity; work that respects the user, reduces friction, and drives meaningful outcomes. If you’re building something complex and feel like the message isn’t landing, that’s usually where I’m most useful. Reach out here on LinkedIn or at: joshi01deepanshu@gmail.com

Location

India

AI stack

claude

dalle

elevenlabs

gemini

lovable

openai

Work experience

Marketing Content & Strategy at Bellatrix Aerospace, Feb 2025 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India

Team Lead - Content & Communications at Paytm, Sep 2023 - Present · 3 yrs, Noida, Uttar Pradesh, India, • Developed and executed content strategies for multiple communications channels, resulting in improvement in operational costs. • Automated 60% of overall communication, reducing costs, and enhancing scalability. • Reduced communication costs, while maintaining high engagement levels through effective use of CRM tools like Freshdesk and Clevertap. • Developed customer service SOPs, resulting in reduction in escalations and improved customer satisfaction. • Managed ONDC promotional communications, achieving increase in customer engagement and acquisition. • Worked extensively on GPT-bot knowledge enhancement

UI/UX Copywriter at Swiggy, Dec 2022 - Sep 2023 · 10 mos, Bengaluru, Karnataka, India, • Created marketing copy, leading to increase in conversion rates for key app features. • Collaborated with design teams to create engaging user experiences, resulting in a 20% increase in app engagement. • Played a key role in launching marketing campaigns that contributed to an increase in monthly active users (MAUs).

Content & Communications Specialist at Aadishank Innovations Pvt. Ltd. (e-Swasthalaya), Jan 2020 - Jun 2022 · 2 yrs 6 mos, Haryana, India, • Developed and executed content strategies for awareness campaigns that resulted in a 35% increase in engagement and a 20% growth in customer acquisition. • Improved ROI by 20% through data-driven alignment of content and communications with business goals. • Led campaigns that contributed to a 34% growth in website traffic and a 30% increase in lead generation, directly impacting the company’s bottom line.

Education

Bachelor of Arts - BA, ENGLISH LANGUAGE AND LITERATURE/LETTERS, Delhi University

Master of Arts, ENGLISH LANGUAGE AND LITERATURE/LETTERS, Indira Gandhi National Open University