Headline

AVP & Head of Brand Marketing ✦ FinTech & Consumer Platforms ✦ Brand, GTM & Demand Generation

About

I’m a marketing leader with 10 years of experience across brand, digital, and growth marketing in roles spanning fintech, consumer tech, and FMCG. Over the last decade, I’ve transitioned from hands-on execution across performance, content, and brand to leading full-stack marketing functions, owning positioning, growth strategy, and cross-functional alignment with product and business teams. In my current role, I lead brand marketing at Alt Invest (Fintech brand enabling retail investors to invest in alternative asset classes) where I drive category creation and growth across multiple alternative investment offerings spanning SM REITs, private markets, and international assets. What have I learnt professionally in the last 10 years? - Built expertise in building brands across life stages - category creation, market expansion, challenger positioning & international GTM - Gained extensive experience in 360-degree marketing strategy including ATL/BTL, influencer marketing, content, PR, and social media - Developed in-depth understanding of consumer insights driven by on-ground research and data analytics - Became skilled at building and leading high-impact, cross-functional teams across brand, growth, and content Core areas of focus: - Brand strategy & category creation - Go-to-market strategy & market expansion - Demand generation & full-funnel growth - Consumer insight & positioning - Building and leading high-performance marketing teams

Location

Bengaluru

AI stack

claude code

openai

Work experience

AVP & Head of Brand Marketing at ALT, Jan 2023 - Present · 3 y 8 mo, Bengaluru, I lead brand marketing for Alt Invest and its portfolio brands (Property Share, Alt Public, Alt Capital, Alt Credit & Alt UK), driving category creation and growth in alternative investments. Alt is a technology platform that provides individual investors access to a range of investment opportunities in alternative assets. Alt is a Series-B funded tech company backed by investors like Westbridge Capital, Lightspeed, Beenext and Pravega Ventures. Alt has 350,000+ users and more than $250 million in assets under management. Key impact: • Built awareness and adoption for SM REITs as an emerging retail investment category • Scaled brand architecture across multiple verticals under the Alt ecosystem • Led GTM strategy for Alt UK, entering the fractional warehousing investment market • Signed Gukesh D as brand ambassador to drive trust and mass awareness

DGM - Acquisition and Marketing at Porter, Nov 2021 - Dec 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, Responsibilities: 1. Leading the brand & communication strategy for Porter’s On-demand business with a 4-member team 2. Spearheading aggressive multi-channel marketing plans to drive new user acquisition 3. Managing the GTM strategy for Porter’s expansion across India & first international launch in Dubai 4. Leading consumer research to determine market requirements for existing and future products Achievements: 1. New user acquisition grew >50% from Nov 2021 to Dec 2022 2. Worked on the 360-degree launch of the first ever brand campaign for Porter 3. Launched the 2 wheeler merchandize program for Porter to increase on-ground brand visibility 4. Spearheaded the launch of 4 new domestic cities along with Dubai in my tenure

Senior Marketing Manager at Jeevansathi.com, Nov 2017 - Nov 2021 · 4 y, Noida, Uttar Pradesh, India, 1. Brand and communication strategy across offline and online media for core markets 2. Planning and end-to-end execution of traditional ATL media 3. Content, social media strategy, brand integrations and influencer marketing 4. Qualitative & quantitative consumer research 5. Regional GTM Strategy Awards and recognition 1. Innovation Award, FY 2020-21 for successfully spearheading digital led influencer campaigns for JS 2. Platinum Merit Award, FY 19-20 - new communication launch and remodeling of marketing media mix 3. Spot Award, FY 2019-20 - operational excellence to drive simultaneous OOH campaign across 11 cities

Management Trainee at Asian Paints, May 2016 - May 2017 · 1 y, Kochi, Kerala, India, 1. Managed Kochi as an Area Manager leading a team of 2 officers and 50+ retail partners worth INR 28 cr 2. Managed warehouse operations and statutory compliances, and did demand planning for the region of Kochi 3. Worked on the Pan India launch of the new service model catering to price conscious customers which lead to an additional revenue of 1cr+ in 3 months 4. Conceptualized an agile feedback model to engage customers while their site is getting serviced by Asian Paints

Summer Intern at Perfetti Van Melle, Apr 2015 - Jun 2015 · 3 mos, Gurugram, Haryana, India, Worked as a Marketing intern at Perfetti for the Center Fruit brand. Involved in the following projects: 1. New packing for Center Fruit Xplode in the form of a Differentiated jar 2. Mobile marketing avenues in Rural areas for Perfetti portfolio of brands

Education

Master of Business Administration (M.B.A.), Marketing, Faculty of Management Studies - University of Delhi

Bachelor's degree, Computer Science, Netaji Subhas Institute of Technology