Headline

Building Equofi | AI Product Enthusiast | Growth Marketing Leader | B2C | Organic Growth, GTM & Retention | 10x User Growth

About

Growth is rarely a straight line — and neither has been my journey. Over 13 years, I've worked across B2C and B2B products in India, the US, and the Middle East — helping companies find their growth engine, not just their next campaign. At ShareChat, I led the strategy that grew organic users 10x in 6 months, improved W1 retention from 35% to 56%, and scaled UGC by 8x — all through relentless experimentation and user journey optimization. At Khatabook, I built the organic growth vertical from scratch — growing SEO traffic 8x in 14 months, scaling revenue from organic channels by 6x in 3 months, and reducing CAC by 30%. What drives me is the intersection of data and human behaviour — understanding why users do what they do, and designing systems that nudge them toward value. I've led growth across consumer apps, fintech, and SaaS — managing teams, budgets (INR 1.5Cr+ monthly), and full-funnel strategies across paid, organic, influencer, and content. Currently, hustling and building #equofi - a family finance app which helped families to track their finances at the family level while ensuring that each and every financial data is secured and private. Checkout Equofi - https://equofi.app

Location

Greater Bengaluru Area

AI stack

antigravity

claude code

codex

cursor

gemini

grok

Work experience

Founder at Equofi, May 2026 - Present · 4 mos, Bengaluru, Karnataka, India, Building Equofi - A family finance focussed product with utmost importance for privacy and security.

Growth & Sales Consultant at Jamun by Amogha AI, Apr 2026 - May 2026 · 1 mo, Bengaluru, Karnataka, India, - Leading GTM strategy and growth marketing for an early-stage consumer app - Driving user acquisition, engagement and retention across organic and paid channels - Leveraging AI tools to build scalable, low-cost growth systems

Growth & Sales Consultant at Publiq Studio, Jun 2025 - Oct 2025 · 5 mos, Bengaluru, Karnataka, India, - Led GTM execution for India and US markets, achieving 1M+ organic impressions within 30 days on a sub-USD 1,000 budget - Drove a ROAS of 400% through targeted performance marketing campaigns - Managed full-funnel growth across paid, organic and content channels

Head of Growth at RecoBee – Creative Content Intelligence Platform, May 2024 - Apr 2025 · 1 yr, Bengaluru, Karnataka, India, - Built and executed data-driven growth strategy across influencer, SEO, ASO, content and performance marketing - Closed 4 enterprise deals independently at IFFI 2024 within 2 days, with projected ARR of INR 20L - Drove end-to-end GTM planning for user acquisition, engagement and retention

Health and well-being at Career Break, Jul 2023 - May 2024 · 11 mos, Bengaluru North, Karnataka, India, Took some time off to take care of my toddler. Tinkered with No Code and AI tools to create 2 products. Community Library - A digital library of physical books, which allowed community members to borrow and exchange physical books from their collection. Personal Budget BOT - A small BOT for the family to keep track of expenses and investments utilising GPT’s image capabilities.

Marketing and Growth at Khatabook, Aug 2021 - Jul 2023 · 1 y 11 mo, Bengaluru

Program Manager at OkCredit, May 2020 - Jun 2021 · 1 y 1 mo, Bengaluru

Strategy Manager at ShareChat, Jan 2019 - May 2020 · 1 y 4 mo, Bengaluru

Management Consultant at Actuate Business Consulting, Mar 2017 - Dec 2018 · 1 y 9 mo, Mumbai

Senior Analyst at Frost & Sullivan, Jan 2016 - Mar 2017 · 1 y 2 mo, Mumbai

Category Manager at Abudawood Group, Nov 2013 - Nov 2015 · 2 y, Bahrain

Business Analyst at NeoGrowth Credit Pvt. Ltd., May 2013 - Nov 2013 · 6 mo, Mumbai

Systems Engineer at TCS, Oct 2008 - Dec 2010 · 2 y 2 mo, Mumbai

Education

Master of Business Administration (M.B.A.), Business Administration and Management, General, IIT Bombay - Shailesh J. Mehta School of Management

B. Tech, Information Technology, Amrita School of Engineering, Coimbatore

Public links

github: https://github.com/deepankarboro