---
title: "Deepak Ruchandani - Senior Product Marketing Manager in Bengaluru | Tal"
description: "Meet Deepak Ruchandani, Group Product Marketing Manager | Product Marketing | GTM Strategy | Product Positioning | Demand Generation | Revenue Growth | Head of Marketing | Helping B2B SaaS Companies Win Markets | Immediate Joiner based in Bengaluru. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/deepak-ruchandani/share-image"
---

# Deepak Ruchandani on Tal

## Headline

Group Product Marketing Manager \| Product Marketing \| GTM Strategy \| Product Positioning \| Demand Generation \| Revenue Growth \| Head of Marketing \| Helping B2B SaaS Companies Win Markets \| Immediate Joiner

## About

Hi, I’m Deepak With 8\+ years across Product Marketing, Growth, and GTM, I currently lead Product Marketing at Exotel for Conversational AI \(Gen AI\) and Communications Platform, driving positioning, launches, and adoption for enterprise communication, CX, and AI\-led platforms at scale\. I operate where business ambition, technology, and growth converge building marketing systems that move from strategy to sustained impact\. I’m a T\-shaped marketer progressing toward a V\-shaped profile, combining depth in Product and Growth with a broad, hands\-on understanding of brand, digital, analytics, and business strategy\. What I Do \- I’ve spent my career solving complex growth and go\-to\-market problems through a mix of strategy, data, and execution\. Product & GTM \- Positioning, messaging, and category narratives \- ICPs, personas, use cases, and value articulation \- Product launches, sales enablement, and competitive intelligence Growth & Demand \- Growth strategy, funnel design, and experimentation \- Inbound, lifecycle, and performance\-led campaigns \- Budget ownership, marketing mix decisions, and ROI optimization Brand & Influence \- Brand storytelling and integrated campaigns \- Content, webinars, podcasts, and LinkedIn Live sessions \- Analyst relations and report\-led GTM \(IDC, Gartner, Frost, Omdia\) \- Partner GTMs, joint campaigns, and agency collaboration \(India & US\) How I Think \- I enjoy working with founders and leadership teams to: \- Break down ambiguous problems \- Translate insights into executable strategies Use data to drive decisions, not just dashboards I believe marketing should be outcome\-led, not activity\-led—and that great marketing balances logic with storytelling\. Beyond the Resume: Over the years, I’ve actively explored the evolving edges of marketing and tech: \- Hosted and produced a podcast \- Built a personal branding website \- Written blogs and long\-form content \- Run paid and organic growth programs \- Designed growth plans and real\-world experiments \- Mentored fellow marketers If there’s a marketing lever to pull, I’ve likely tested it or learned from breaking it\. I enjoy conversations around product marketing, GTM, productivity systems, growth frameworks, AI, tech tools, and startup ideas\. Outside work, I enjoy reading and networking with like\-minded builders\. Let’s Connect If you’re building, scaling, or rethinking your GTM motion, I’m always open to meaningful conversations\. Email: deepakruchandani01@gmail\.com Email: hello@deepakruchandani\.com Cheers\!\!

## Location

Bengaluru

## AI stack

claude code

claude

gemini

lovable

notebooklm

openai

## Work experience

Senior Product Marketing Manager at Exotel, Jul 2024 \- Jul 2026 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Group Product Marketing Manager: Led product marketing for 11 products and 5 sales use cases end\-to\-end across Conversational AI, Communication Platforms and AI led CX\. Products that I led: Voice AI Category: \- Voice AI Agents \(Voicebots, Voice AI agents\) \- Voice Streaming \(AgentStream\) \- Contact Center and Voice AI connector \(Streamkit\) Communications Platforms: \- Messaging \(SMS, WhatsApp, RCS\) \- Voice APIs and use cases \(Number Masking, Click to Call, Lead\-assist, WebRTC, RM connect, In\-App calling\) \- Multimodal Digital Voice \- Cloud SIP trunking \- ExoML \(The programmable voice product of Exotel\) Lite Contact Center: \- Business Phone System Name an activity, I have done that during my time at Exotel\- From owning Product Positioning & Messaging, Sales Enablement, Competitor Analysis, Market Research, Demand Gen campaigns, Analyst Relations, Revenue growth etc\. Led 5 product launches, 7 feature rollouts, and Company\-wide rebranding exercise\.

Senior Product Marketing Manager at WebEngage, Jun 2023 \- Jul 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, Led Product Marketing & Growth Marketing for enterprise business \(>$5K MRR\), building a scalable GTM framework that improved campaign ROI by 30%, accelerated pipeline velocity, and generated $100K\+ pipeline within 3 months through integrated marketing campaigns and experimentation\-led campaigns\. Directed enterprise demand generation across LinkedIn, Google Ads, lifecycle marketing, and content programs, outperforming campaign benchmarks by 22% while improving lead quality and marketing efficiency\. Owned content strategy and sales enablement, delivering high\-impact product decks, battle cards, customer stories, blogs, eBooks, videos, and competitive assets that reduced content turnaround time by 40% and accelerated enterprise deal conversions\. Managed and mentored 2 Product Marketing Managers, establishing OKRs, coaching frameworks, and cross\-functional planning processes that reduced execution cycle time by 20% while improving collaboration across leadership, product, sales, and marketing teams\. Led Analyst Relations and market influence initiatives, strengthening engagement with Gartner, IDC, and Forrester, while driving G2 programs that improved customer ratings by 5% and enhanced category visibility\.

Product Marketing Manager at Happay, Dec 2022 \- May 2023 · 6 mos, Bengaluru, Karnataka, India, Drove GTM strategy, product positioning \(STP\), growth initiatives, and product roadmap execution in partnership with leadership and product teams\. Led a 4\-member marketing team across Product Marketing, Demand Generation, Paid Growth, SEO, and Website Optimization\. Built sales enablement and marketing assets including product decks, landing pages, battle cards, blogs, eBooks, videos, and brochures\. Optimized digital growth and conversion funnels, improving lead generation and website performance through data\-driven experimentation\. Managed market positioning, G2 presence, and customer advocacy to strengthen brand credibility and product visibility\.

Product Marketing Manager at LTIMindtree, Sep 2021 \- Nov 2022 · 1 yr 3 mos, India, Partnered with the CMO to drive GTM strategy, market segmentation \(STP\), product positioning, brand strategy, product launches, and marketing ROI optimisation\. Spearheaded a global brand launch, generating 4M\+ impressions across international markets through integrated GTM campaigns and strategic messaging\. Led end\-to\-end product launches, contributing to a $2M enterprise deal within 10 days of launch\. Repositioned products and messaging, driving a 33–35% increase in customer acquisition and achieving 7\.5x\+ ROAS with a 50% growth in MQLs\. Built and executed a 360° marketing engine across ABM, demand generation, webinars, content, social media, influencer marketing, PR, and events, while managing analyst and marketplace relationships with G2, Gartner, Forrester, IDC, Everest Group, and Avasant\.

Senior Associate Consultant at Infosys, Oct 2019 \- Aug 2021 · 1 yr 11 mos, Pune/Pimpri\-Chinchwad Area, Owned end\-to\-end Product Marketing for Customer Experience and Accessibility solutions across global markets\. Launched a global marketing initiative that generated $5M pipeline in 8 weeks\. Led GTM strategy for the US & Europe, driving product launches, feature rollouts, and regional campaigns\. Managed a 3\-member marketing team, delivering sales enablement assets for 30\+ IPs\. Improved marketing efficiency by reducing campaign turnaround by 50% and increasing RFP submissions by 30%\.

Senior Associate Consultant at Infosys, May 2018 \- Aug 2021 · 3 yrs 4 mos, Pune Area, India, Managed end\- to \-end product marketing for Customer Experience and Accessibility products\. Independently launched initiative for internal stakeholders, yielding $5M pipeline in 8 weeks\. Oversaw Go\-to\-Market plans, product feature releases, channel mix, and branding efforts, driving effective campaigns\. Led team of 3 in creating marketing collaterals for 30 IPs\. Optimized email campaign process, reducing cycle time by 50% in 4 months; increased RFP submission rate by 30%\.

## Education

Product and Growth, Business Administration and Management, General, GrowthX®

Master of Business Administration, Marketing, Institute of Management, Nirma University

[View the original profile](https://tal.club/meet/deepak-ruchandani)

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