Headline

Growth & Marketing | Business Strategy, Performance Marketing & Customer Acquisition | D2C, Marketplaces & Consumer Goods/tech

About

I’m interested in understanding how people make decisions and how businesses can influence those decisions through thoughtful marketing and product experiences. My work focuses on using customer insights, data, and structured experimentation to improve how organizations attract, convert, and retain customers. I’m particularly interested in solving growth problems at the intersection of marketing strategy, customer behaviour, and analytics.

Location

Bengaluru

AI stack

anthropic apis

claude

meta

ChatGPT

Wispr Flow

Zapier

Work experience

Marketing | Growth & Customer Acquisition at Asian Paints, Mar 2025 - Present · 1 yr 8 mos, On-site, At Asian paints, i am responsible for the growth of their premium lighting brand “The White Teak Company” • I work on marketing initiatives focused on customer acquisition and demand generation for a premium consumer brand with a strong omnichannel retail presence. • Use customer insights, performance data, and structured experimentation to improve how potential customers discover, evaluate, and engage with the brand. • Contribute to digital growth initiatives that support both ecommerce performance and offline retail demand across store locations. • Analyze marketing performance and customer behaviour to identify opportunities for improving acquisition efficiency and conversion outcomes. • Collaborate with content, design, and technology teams to execute integrated marketing initiatives across digital touchpoints.

Growth Marketing Manager at Duroflex, Jul 2023 - Mar 2025 · 1 yr 9 mos, Bengaluru, • Worked on digital growth initiatives across ecommerce and performance channels for the Duroflex and Sleepyhead brands. • Focused on improving customer acquisition and marketing efficiency through data analysis, experimentation, and funnel optimization. • Contributed to strengthening digital revenue channels by improving how customers discover, evaluate, and purchase products online. • Worked on regional growth initiatives using customer insights and market data to refine targeting strategies. • Improved customer retention and lifecycle engagement through multi-channel marketing initiatives. • Collaborated with cross-functional teams across marketing, analytics, and category teams to support growth initiatives. Platforms & Tools: Google Ads, Meta Ads, Salesforce Marketing Cloud, Unicommerce, Google Analytics, A/B Testing Tools, Marketing Automation Platforms.

Manager - Digital strategy and Media at dentsu, Aug 2022 - Jul 2023 · 1 yr, Pune District, • Worked on digital marketing strategy and acquisition initiatives for clients across B2B and B2C industries. • Planned and executed customer acquisition campaigns across search, social, and display channels. • Used performance data and experimentation to improve marketing efficiency and conversion outcomes. • Partnered with clients to translate business objectives into measurable digital marketing strategies. • Collaborated with cross-functional teams across analytics, creative, and media planning to execute integrated campaigns. Platforms & Tools: Google Ads, Meta Ads, Programmatic Advertising Platforms, Google Analytics, CRM Platforms (Salesforce, HubSpot).

Business Strategy Manager at dentsu, Nov 2019 - Jul 2022 · 2 yrs 9 mos, pune

Associate - Business Manager at dentsu, May 2019 - Nov 2019 · 7 mos, Pune/Pimpri-Chinchwad Area

Enterprise Solutions Specialist at AutoFlow Technologies (AutoFlowTech), Jun 2018 - May 2019 · 1 yr, Pune, Maharashtra, India, Responsible for business growth. Introduced and extensively utilized digital strategies for lead generation. Handled project delivery/management for SMEs to fortune 500 organization.

Marketing Intern at Puma Group, May 2017 - Jun 2017 · 2 mos, Bengaluru, Karnataka, India

Education

Master of Business Administration (MBA), Marketing/Marketing Management, General, Symbiosis Institute of Business Management (SIBM) Bengaluru