Headline

Marketing Head | D2C Growth & Performance | Scaling Revenue | Meta & Google Ads

About

🚀 Most brands run campaigns. I build growth engines. With 5+ years of experience across F&B, healthcare, and digital-first brands, I’ve scaled D2C growth by combining performance marketing, content, and influencer ecosystems into one cohesive revenue system. 📈 What that looks like in execution: 🔹 40%+ engagement growth through content + paid integration 🔹 30% lead-to-conversion in healthcare campaigns via funnel & CRM optimization 🔹 20% improvement in ROI across multi-channel campaigns 🔹 60% growth in organic reach through content and influencer strategies 🔹 Managed and scaled multi-brand ecosystems (Love & Latte, Ministry of Games & more) 🔹 Led integrated campaigns like Love & Latte × Fateh (digital + offline + experiential) 🎯 What I specialize in: ✔️ Performance Marketing (Meta, Google, Marketplace Ads) ✔️ Social Media, Content & Creator-Led Growth ✔️ Influencer & UGC Marketing (strategy → execution) ✔️ D2C Growth & Revenue Scaling ✔️ Funnel Optimization (CRO, Retargeting, Landing Pages) ✔️ CRM, Automation & Retention Systems 💡 Here’s how I think about growth: Performance brings traffic. Content builds attention. Influencers create trust. But real scale happens when all three work together. That’s where I focus, building full-funnel systems that don’t just generate clicks, but drive consistent, measurable revenue. Beyond marketing, I’ve also worked on scaling operations and brand ecosystems, supporting the expansion of 5+ outlets while aligning digital, customer experience, and brand positioning. ⚡ If you’re building a brand and want marketing that actually scales, let’s connect. ⚡ Open to high-impact opportunities, collaborations, and growth-focused roles.

Location

Mumbai

AI stack

claude

dalle

deepseek

gemini

meta

midjourney

Work experience

Digtal Marketing & Social Media Manager & Operations Executive at SACHDE FOOD AND BEVERAGES PRIVATE LIMITED, Apr 2023 - Present · 3 yrs 6 mos, Mumbai, Maharashtra, India, Managed end-to-end marketing, growth, and digital transformation for a multi-brand portfolio including Love & Latte, Ministry of Games, Just My Salad, Caffeina Beans, NyMi Coffee, and Love & Pastries. Tailoring strategies across different audiences, formats, and business models. 📈 Key Impact: 🔹 Drove 40%+ engagement growth and 25% increase in customer retention through integrated content, performance marketing, and CRM strategies across brands 🔹 Scaled multi-channel campaigns across Meta, Google, Zomato, Swiggy, Amazon, and Flipkart with full ROI accountability for multiple business units 🔹 Led influencer marketing, ORM, and brand collaborations across brands, including integrations like Love & Latte × Fateh, corporate tie-ups (WeWork, Chalet Hotels), and cross-brand partnerships 🚀 Digital & Growth Execution: 🔹 Built distinct content strategies and brand voices for each brand, ensuring consistency while differentiating positioning across categories 🔹 Managed social media, content pipelines, and platform expansion across Threads, Twitter, and YouTube for multiple brands simultaneously 🔹 Built and optimized websites, apps, SEO, and marketing automation (WhatsApp, SMS, Email) to improve efficiency, retention, and repeat revenue 🏬 Business & Operational Impact: 🔹 Supported expansion of 5+ café outlets, aligning marketing with on-ground operations, launches, and local market strategies 🔹 Managed POS systems, payment integrations (Razorpay, Paytm), and marketplace onboarding across brands (Zomato, Swiggy, ONDC, Thrive, EasyDiner) 🤝 Leadership & Partnerships: 🔹 Hired, trained, and managed 30+ interns while coordinating cross-functional execution across marketing, operations, and partnerships 🔹 Led PR, events, and brand activations across multiple brands, including media features, corporate collaborations, and on-ground campaigns

Digital Marketing & Social Media Manager at Metamorphosis Clinic, Apr 2023 - Present · 3 yrs 6 mos, Mumbai, Maharashtra, India, Led performance marketing and digital growth initiatives for Metamorphosis Clinic, focusing on lead generation, conversion optimization, and patient acquisition. 📈 Key Impact: 🔹 Achieved 30% lead-to-conversion through Meta & Google Ads integrated with CRM and Pixel tracking 🔹 Increased patient inquiries through performance campaigns, influencer collaborations, and PR initiatives 🚀 Execution & Optimization: 🔹 Built and managed content strategies, social media calendars, and multi-platform presence 🔹 Executed SMS, WhatsApp, and email campaigns to improve retention and engagement 🔹 Developed and optimized CRM systems (Wayumd) and performance tracking dashboards (daily to annual reporting) 📊 Expansion & Growth: 🔹 Launched and scaled digital presence across Threads, Twitter, YouTube, and Google My Business 🔹 Supported 3+ clinic expansion and marketing for new locations

Marketer at Freelance, May 2017 - Present · 9 yrs 5 mos, Mumbai, Maharashtra, India, Worked with various brands across F&B, healthcare, travel, tech, and service industries, leading end-to-end marketing, from strategy and branding to performance execution and growth optimization. 📈 Key Impact: 🔹 Delivered consistent growth across brands through integrated performance, content, and retention strategies 🔹 Improved engagement, lead quality, and conversions via data-driven campaign execution across Meta, Google, and marketplaces 🔹 Built scalable marketing systems tailored to different business models, focusing on ROI and long-term growth 🎯 Core Expertise & Execution: 🔹 Performance Marketing (Meta Ads, Google Ads, Marketplace Advertising) 🔹 Social Media & Content Strategy (Reels, creatives, storytelling, platform growth) 🔹 Influencer & UGC Marketing (creator sourcing, campaign execution, brand collaborations) 🔹 Branding & Positioning (brand identity, tone of voice, communication frameworks) 🔹 Creative Direction & Design (ad creatives, social assets, campaign visuals) 🔹 Funnel Optimization (landing pages, CRO, retargeting strategies) 🔹 CRM, Automation & Retention (WhatsApp, SMS, Email lifecycle marketing) 🚀 Growth & Strategy: 🔹 Built and executed multi-channel marketing strategies aligned with business goals and revenue targets 🔹 Optimized customer journeys from awareness to conversion and retention 🔹 Worked closely with founders and business owners to align marketing with operations, product, and customer experience 🤝 Cross-Functional Execution: 🔹 Managed end-to-end campaign execution including content, paid ads, influencer collaborations, and partnerships 🔹 Coordinated with designers, developers, and stakeholders to ensure cohesive brand communication 🔹 Delivered performance reports and insights to continuously refine strategy and improve ROI

Digital Marketing & Social Media Manager at Miracle Masters Marketing Co., Mar 2021 - Apr 2023 · 2 yrs 2 mos, Managed digital marketing strategies for multiple client brands, focusing on performance marketing, SEO, and engagement growth. 📈 Key Impact: 🔹 Increased traffic and engagement by 40%+ through Meta Ads, Google Ads, and SEO strategies 🔹 Improved ROI across campaigns through continuous optimization and performance tracking 🚀 Execution: 🔹 Led SMS, WhatsApp, and email campaigns alongside influencer collaborations 🔹 Developed data-driven reports to refine strategy and improve campaign performance

Digital Marketing & Social Media Manager at La Vena Tours & Travels, Jul 2018 - Aug 2020 · 2 yrs 2 mos, Led digital marketing and content strategy for La Vena Tours & Travel, focusing on audience growth and engagement. 📈 Key Impact: 🔹 Increased social media reach by 60% through content strategy and targeted campaigns 🔹 Improved engagement and visibility across digital platforms 🚀 Execution: 🔹 Designed creative assets and executed SMS, WhatsApp, and email campaigns 🔹 Built reporting systems to analyze performance and refine marketing strategies

Education

Bachelor's Degree, Business Administration and Management, General, ASM Group of Institutes

H.S.C Commerce, Sheth Karamshi Kanji English College