Headline

Demand Generation at RapidClaims | Helping Hospitals & Health Systems Adopt AI-Powered Revenue Cycle Solutions | Building Pipeline for Healthcare’s AI Revolution

About

Helping healthcare organizations discover and adopt AI-powered revenue cycle solutions through strategic demand generation, executive engagement, and targeted audience development programs. At RapidClaims.ai, I'm building demand generation programs to connect hospitals, physician groups, and health systems with solutions that reduce claim denials, accelerate revenue cycles, and improve financial outcomes. Leveraging 9+ years of B2B go-to-market experience, including 4+ years scaling SaaS demand generation, I apply proven methodologies in demand creation, executive outreach, account strategy, and audience segmentation to drive qualified pipeline growth in the healthcare space. My approach combines: • Deep market research and ICP development specific to healthcare revenue cycle buyers • Strategic account planning and targeted outreach to CFOs, revenue cycle directors, and billing operations leaders • Multi-channel engagement programs—webinars, executive roundtables, industry events, and thought leadership, tailored to healthcare decision-makers • Data-driven campaign optimization focused on lead quality and conversion velocity • Cross-functional collaboration with sales, product, and clinical teams to align messaging and improve sales enablement Throughout my career, I've partnered with global B2B organizations to build scalable, repeatable pipeline engines. I'm particularly passionate about applying this expertise to healthcare - an industry where smarter technology adoption directly impacts financial health and patient care outcomes. I'm interested in exploring how strategic demand generation, healthcare market positioning, and executive engagement can accelerate adoption of AI-native revenue cycle solutions.

Location

Bengaluru

AI stack

gemini

ChatGPT

Work experience

Senior Growth Marketing at RapidClaims, Aug 2026 - Present · 2 mos

Team Lead - Inside Sales at BuyerForesight, May 2025 - Aug 2026 · 1 yr 4 mos, BuyerForesight partners with global B2B SaaS organizations to accelerate pipeline growth through executive roundtables, conferences, and curated buyer engagement programmes. As Team Lead, I lead demand generation and executive audience acquisition initiatives across APAC, Europe, and North America, working closely with clients, research, marketing, and event operations teams to deliver high-quality executive engagement programmes. My responsibilities include: - Leading outbound demand generation campaigns for client-sponsored executive events - Building Ideal Customer Profiles (ICPs), target account lists, and audience segmentation strategies - Engaging C-level executives and senior decision-makers through personalized outreach - Managing and mentoring a team of inside sales professionals - Monitoring campaign and pipeline performance to improve targeting, engagement, and conversion - Partnering cross-functionally to ensure successful event delivery and achieve client engagement objectives Our work has helped global B2B SaaS companies connect with highly targeted enterprise buyers while contributing to qualified pipeline generation and stronger account engagement.

Senior Specialist - Inside Sales at BuyerForesight, May 2023 - Nov 2024 · 1 yr 7 mos

Inside Sales at BuyerForesight, Jan 2023 - Apr 2023 · 4 mos

Assistant Manager Business Development at AlCircleBiz, Nov 2021 - Dec 2022 · 1 yr 2 mos, Kolkata, West Bengal, India

Area Sales Manager at ERGOFLEX, Oct 2020 - Jul 2021 · 10 mos, Kolkata, West Bengal, India

Education

Bachelor of Commerce, Finance, Calcutta University

The Heritage School