---
title: "Deenadhayalan Pongiyanan - Performance Marketing Manager in Greater Bengaluru Area | Tal"
description: "Meet Deenadhayalan Pongiyanan, Performance Marketing Manager | Digital · MarTech & Growth | $36Mn+ Ad Spend | Meta · Google · D2C · Retail · App · Omni Channel | Open to Work based in Greater Bengaluru Area. AI stack includes cursor and opencode."
image: "https://tal.club/meet/deenadhayalan-pongiyanan/share-image"
---

# Deenadhayalan Pongiyanan on Tal

## Headline

Performance Marketing Manager \| Digital · MarTech & Growth \| $36Mn\+ Ad Spend \| Meta · Google · D2C · Retail · App · Omni Channel \| Open to Work

## About

Performance Marketing Manager with 9\+ years of experience driving measurable growth across D2C, Retail, Omni\-channel, and App businesses managing ₹300Cr\+ \(≈ $36Mn\) in total ad spend\. I build full\-funnel performance marketing systems across Google, Meta, Apple Search Ads, programmatic, and affiliate channels, consistently delivering strong ROAS \(\~3 \- 8\) and revenue growth at scale\. I'm comfortable working across data, creative, and product teams, translating analytics into scalable acquisition and retention strategies\. Experienced with tools like MoEngage, AppsFlyer \(SKAN\), data\.ai, and GA4\.

## Location

Greater Bengaluru Area

## AI stack

cursor

opencode

## Work experience

Performance Marketing Manager at Knot Home, Mar 2026 \- Mar 2026 · 1 mo, Dubai, United Arab Emirates

Performance Marketing Manager at Kushal's Fashion Jewellery, Feb 2024 \- Mar 2026 · 2 yrs 2 mos, Bengaluru, Karnataka, India, \- Lead digital marketing across branding, app, web, and offline retail \- Drove 23% YoY digital growth and ₹135\+ Cr annual omni\-digital revenue\. \- Improved ROAS by 37% and revenue by 55% through omni\-channel optimization \- Managed large\-scale budgets, audience strategy, funnel optimization, and experimentation

Digital Marketing Growth at Health & Glow, Jun 2022 \- Jan 2024 · 1 yr 8 mos, Bengaluru, Karnataka, India, \-Led omni\-channel growth across app, web, and retail, driving online revenue, in\-store footfall, and 2\-hour delivery\. \-Scaled partnership acquisition channels like PayTM, CRED, PhonePe, and Google Pay etc \-Drove private brand growth through new user acquisition, upsell, and cross\-brand journeys \-Built digital\-led store launch and O2O retention programs using gamification and incrementality tests\.

Digital Marketing \- Growth at BYJU'S, May 2021 \- Jun 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, Worked on North America growth for the Disney Learning joint venture \-Managed app and web performance campaigns across Meta, Google, Amazon, DV360, and Pinterest \-Used data\.ai for competitor benchmarking and acquisition opportunity analysis \-Led user journeys using MoEngage and AppsFlyer \(SKAN\), and owned reporting, insights, and optimization with cross\-functional teams

Digital Marketing \- Growth at Galileo Global Education, Dec 2020 \- May 2021 · 6 mos, Bengaluru, Karnataka, India, \-Managed digital assets and brand presence\. \-Overseen executed campaigns through the agency \-Stetted up CRM, cloud telephony, and marketing automation platforms\. \-Been POC for all digital operations for both internal and external stakeholders\.

## Education

Executive Programme, Digital Marketing, Indian Institute of Management Bangalore

Master of Business Administration \(MBA\), Tourism and Travel Services Management, College of Engineering, Guindy

[View the original profile](https://tal.club/meet/deenadhayalan-pongiyanan)

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