About
Strategic Insights & Brand Intelligence professional with 5+ years of experience driving business decisions across IT Services and Healthcare sectors. Specialised in Brand Tracking, Customer Experience (CX), and Market research I'm currently Director of Research at Feedback Insights, having moved through four roles here since 2021. I own our brand tracking and CRO/CDMO practice, and I've held our largest account, a $ B+ technology organisation, for four consecutive years. Most of what I do sits between the data and the decision. I've run over 100 CXO interviews alongside large-scale trackers and CSAT programmes with respondent bases in the thousands. Surveys tell you what people think. A good conversation with a CIO tells you why, and that's usually where the real decision lives. Over the past year I've rebuilt how my team works using GenAI, across discovery synthesis, questionnaire design, open-end coding, analysis and reporting. Questionnaire development time is down 40% and report turnaround is now a single day. I've also built custom AI agents to automate the repetitive parts, and all three analysts on my team now work this way by default. I use synthetic respondents too, but narrowly. They're useful for pressure-testing survey length, instrument efficacy and ambiguity before you spend real money on real people. They're a piloting tool. They are not a substitute for talking to actual buyers, and I think parts of this industry are going to learn that expensively.
Work experience
Director Market Research at Feedback Insights, May 2026 - Present · 5 mos, Bengaluru, Karnataka, India, (Manager) Director – Research leading Brand, Customer Experience (CX), and Market Intelligence initiatives for enterprise clients. Driving data-led strategy, influencing executive decision-making, and delivering insights that enhance customer retention, brand positioning, and business growth.
Associate Director Market Research at Feedback Insights, Apr 2025 - May 2026 · 1 yr 2 mos, Bengaluru, Karnataka, India, (Assistant manager)
Senior Research Analyst at Feedback Insights, Apr 2023 - May 2025 · 2 yrs 2 mos, Bengaluru, Karnataka, India
Intern at Feedback Business Consulting Services Pvt Ltd, Apr 2020 - Jul 2020 · 4 mos, Greater Bengaluru Area
Assistant Software Engineer at Accenture, May 2018 - Aug 2018 · 4 mos, Bengaluru Area, India
Education
pgdm, Marketing/Marketing Management, General, SDM Institute for Management Development
Bachelor of Engineering, Civil Engineering, Nmam Institute of Technology
