Headline

Digital Marketing | Social Media Growth & Retention Marketing | Scaled to 5K+ Followers | Driving ₹5–6L Revenue | MBA @DEI

About

I focus on one thing in marketing — turning content into measurable growth. As a Marketing Executive at Zyrax Fitness, I’ve scaled 14 Instagram sub-pages from 500 to 5,000+ followers, maintained 70–80% lead conversion rates, and contributed to ₹5–6 lakh in monthly revenue through retention marketing and upselling — all while pursuing my MBA. I enjoy analysing why users engage, convert, or drop off and using those insights to build better content, funnels, and campaigns. My approach combines creativity with data, using tools like Instagram Insights, Meta Ads Manager, and AI-powered platforms. What I bring: → Social media growth & management (Instagram, LinkedIn, Facebook) → Content creation — Reels, Carousels, Stories (Canva, CapCut) → AI-powered ideation using ChatGPT → Market research & consumer behaviour analysis → Campaign strategy & basic paid ads Projects: • PlantedUp — Building a sustainable brand concept with research, surveys, and positioning strategy • Consumer Behaviour Research — Analysed how delivery speed impacts satisfaction and purchase decisions Certified in Google Digital Marketing | ChatGPT for Marketing | Advanced Excel Currently pursuing MBA at Dayalbagh Educational Institute, Agra (2025–27) Actively seeking a 6-month internship in Digital / Social Media / Growth Marketing 📩 Let’s connect: singhdeekshita01@gmail.com

Location

Agra

AI stack

github copilot

meta

notion

openai

Work experience

Social Media Specialist at XenelSoft Technologies Pvt Ltd, Jun 2026 - Present · 2 mos, Noida, Uttar Pradesh, India

Marketing Executive at Zyrax Fitness, Nov 2024 - May 2026 · 1 yr 7 mos, Agra, Uttar Pradesh, India, Scaled 14 Instagram sub-pages from 500 to 5,000+ followers using social media growth strategies and content planning, achieving 1K–7K average reach Achieved 70–80% lead conversion through retention marketing, funnel optimization, and upselling strategies Drove ₹20K daily revenue contributing to ₹5–6 lakh monthly growth via campaign execution and audience targeting Created high-performing Reels and carousels using Canva, CapCut, and content strategy frameworks Leveraged ChatGPT for AI-powered content ideation and copywriting, improving engagement Tracked and optimized performance using Instagram Insights and basic Meta Ads Manager analytics

Social Media & PR Trainee at Global Edu- leaders Forum (GEL) in association with GDPS Kashmir, Sep 2023 - Apr 2024 · 8 mos, Jammu, Jammu & Kashmir, India, Managed social media platforms using content strategy and audience engagement techniques Coordinated with 200+ school principals, strengthening stakeholder communication and relationship management Contributed to the execution of the Global Conference on Education & Sustainability (2024) through event marketing and coordination Created and scheduled content using Canva and structured content calendars Supported PR outreach through communication planning and follow-ups

Human Resources Intern at Jaypee Hotels & Resorts, Jun 2023 - Jul 2023 · 2 mos, Agra, Uttar Pradesh, India, Managed employee documentation and records using data organization and administrative systems Handled employee grievances, strengthening communication, problem-solving, and conflict resolution skills Coordinated monthly town halls for 100+ staff, supporting internal communication and event execution Assisted HR operations, gaining exposure to employee lifecycle management and workplace dynamics Recognized with a Gratitude Intern Certificate for performance

Education

Master of Business Administration - MBA, Business Administration and Management, General, Dayalbagh Educational Institute, Agra

Bachelor of Business Administration - BBA, Business Administration and Management, General, Dayalbagh Educational Institute, Agra