---
title: "Deeksha Joshi - Product Manager in Bengaluru | Tal"
description: "Meet Deeksha Joshi, Product Manager | Marketplace, Mobility & Ops Tech | 0→1 Builder | Product x Growth x Operations | Fleet, EV, Logistics, Payments, B2B SaaS | Ex-Urban Company, Yulu based in Bengaluru. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/deeksha-joshi/share-image"
---

# Deeksha Joshi on Tal

## Headline

Product Manager \| Marketplace, Mobility & Ops Tech \| 0→1 Builder \| Product x Growth x Operations \| Fleet, EV, Logistics, Payments, B2B SaaS \| Ex\-Urban Company, Yulu

## About

I build products where the messy physical world meets software \- fleets, drivers, field teams, marketplaces, payments \- and make sure people actually use them\. At Fyn Mobility I lead product independently across Infynity \(B2C driver app\), Refynd \(EV buy/rent/lease marketplace\), the internal Ops platform, and the Fyn Fleet executive app \- roadmap, revenue strategy and investor readiness, running 40\+ backlog items a month in 15\-day sprints\. What that's produced: \- Automated driver onboarding via API integrations: cut TAT 85%, eliminated fake onboarding\. UI/UX revamp with multilingual support and gamification lifted adoption 40%\. \- Doubled per\-vehicle revenue and cut deployment TAT 80% through automation; lifted process compliance 75%\. \- Designed and shipped a SaaS \+ Marketplace fleet platform projected at Rs 1 Cr\+ monthly revenue, plus Ads on Wheels, a geo\-targeted ads product generating Rs 2L/month\. \- Took Infynity from market research to launch: 2,000 beta users, 4\.8 NPS; designed its GTM, retention and referral programs\. \- Built Refynd's EV marketplace end to end \- listings, contract/annexure automation with signature\-triggered activation, vehicle swaps, and a service/downtime module wired into contract\-linked invoicing\. \- Led UPI AutoPay mandates for B2C daily rent, piloted end to end against a prepaid alternative\. Before Fyn, as Category Manager at Urban Company I scaled a subscription category from 7,000 to 14,000 monthly service requests in 5 months, grew the partner base 230% \(60 to 200\), and held 4\.8\+ CSAT with 90%\+ delivery reliability\. At Yulu, I grew rentals DAU 178% and quick\-ride trips 333% through demand\-supply optimisation, improved retention 15% to a 75% rate, and helped shape EV and micro\-mobility policy with government stakeholders\. Founding batch of the National Rail & Transportation Institute \(Gati Shakti Vishwavidyalaya\)\. Exploring product, product\-ops, growth and program roles in marketplace, mobility, logistics and ops\-heavy SaaS \- remote\-first, open to Bangalore, Pune, Delhi NCR, Dubai and relocation\. Portfolio: deekshaj\.wixsite\.com/portfolio

## Location

Bengaluru

## AI stack

claude code

claude

codex

elevenlabs

gemini

lovable

## Work experience

Product Manager at Fyn, Mar 2024 \- Present · 2 yrs 6 mos, Bengaluru, Karnataka, India, Lead product independently at Fyn across Infynity \(B2C driver app\), Refynd \(EV buy/rent/lease marketplace\), the internal Ops platform, and the Fyn Fleet executive app \- roadmap, revenue strategy, investor readiness and stakeholder alignment, running 40\+ backlog items a month in 15\-day sprints\. \- Automated driver onboarding via API integrations: cut TAT 85%, eliminated fake onboarding\. UI/UX revamp with multilingual support and gamification lifted adoption 40%\. \- Doubled per\-vehicle revenue and cut deployment TAT 80% through automation; lifted process compliance 75%, closing revenue leakages\. \- Designed and shipped a SaaS \+ Marketplace fleet platform projected at Rs 1 Cr\+ monthly revenue, plus Ads on Wheels, a geo\-targeted ads product generating Rs 2L/month\. \- Took Infynity from market research to launch: 2,000 beta users, 4\.8 NPS; designed its GTM, retention and referral programs\. \- Built Refynd's EV marketplace: buy/rent/lease listings, lister portal, contract/annexure workflow with signature\-triggered activation \(replacing a manual ops handoff\), vehicle swap and addendum versioning, and a service/downtime module wired into contract\-linked invoicing\. \- Led the UPI AutoPay mandate product for B2C daily rent: creation, skip\-rent days, pause/revoke, auto\-cancellation on offboarding; piloted end to end against a prepaid alternative\. \- Digitised ops workflows \(vehicle\-IoT mapping, client/store auto\-inactivation, geo\-fencing\) and drove roster deprecation and ride regularisation, retiring legacy processes ops teams kept reverting to\. \- Managed the tech team for 6\+ months end to end, ensuring releases and continuity; set up requirement intake and SOP\-based training for onboarding and probation\.

Category Manager 2 at Urban Company, Aug 2023 \- Mar 2024 · 8 mos, Bengaluru, Karnataka, India, Led the 0\-to\-1 scaling of a newly launched subscription category at Urban Company, driving business scaling, operational efficiency and supply optimisation\. \- Doubled monthly service requests from 7,000 to 14,000 in five months through a hub\-mapping expansion plan aligned to serviceable addressable/obtainable market\. \- Scaled the partner base 230% \(60 to 200\) in five months while holding churn to 10%; built a buffer supply flow to cut cancellations from partner unavailability\. \- Maintained a 90%\+ delivery rate and 4\.8\+ CSAT \(DNPS 58\) by standardising SOPs and adding real\-time Slack alerts and daily performance trackers\. \- Ran geo\-targeted campaigns and surge pricing on plus\-code\-level demand data to optimise market penetration\. \- Managed and mentored a team of 13\+ associates, setting KPIs and running regular 1:1s to drive a high\-performance culture\. \- Partnered with Product on early lifecycle management and on\-ground research to close partner/customer experience gaps\.

City Demand Growth Manager at Yulu, Jan 2023 \- Jul 2023 · 7 mos, Bengaluru, Karnataka, India, Led strategic product growth, market expansion and user acquisition for Yulu's EV and micro\-mobility business\. \- Increased rentals DAU 178% in six months through market\-based discounting and competitive analysis; expanded operational areas 25% using data\-driven market analysis\. \- Drove a 333% increase in daily quick\-ride trips through demand\-supply optimisation, geo\-targeted push notifications and strategic partnerships\. \- Launched the goods\-mobility bike model, doubling the user base for that segment\. \- Improved customer retention 15% to a 75% overall rate via targeted CRM campaigns, loyalty programs and auto\-renewal flows\. \- Boosted referral conversions 20% through app\-flow improvements; ran end\-to\-end product lifecycle from planning to stabilisation with tech, marketing and ops\. \- Contributed to shaping EV, PBS and SMMS policy with government stakeholders, building regulatory trust for EV adoption\.

Strategic Alliances and Partnerships at Yulu, Jun 2021 \- Dec 2022 · 1 yr 7 mos, Bengaluru, Karnataka, India, Owned strategic partnerships and alliance development for Yulu, expanding demand and service offerings across the EV and micro\-mobility network\. \- Secured and managed strategic partnerships that expanded demand and improved service offerings; led partner onboarding initiatives aligned to scale\-up goals\. \- Diversified product offerings through partnership channels, improving business adaptability and market reach\. \- Managed and mentored a team of 8, including cluster and partnership managers, setting KPIs and performance metrics\. \- Contributed to shaping EV, PBS and SMMS policy with government authorities, building regulatory trust that supported EV adoption\.

Placement Coordinator at National Rail & Transportation Institute \(NRTI\), Oct 2020 \- Jun 2021 · 9 mos

Intern at DFCCIL, Jul 2020 \- Sep 2020 · 3 mos, Project\- Technology and Innovation Adoption

Management Head, Performing Arts at National Rail & Transportation Institute \(NRTI\), Jan 2020 \- Jun 2021 · 1 yr 6 mos, Vadodara, Gujarat, India, Overlooking and coordinating the management process at Performing Arts Club at NRTI\.

Co Head, Dance Club at National Rail & Transportation Institute \(NRTI\), Oct 2019 \- Jun 2021 · 1 yr 9 mos, Vadodara, Gujarat, India, Co\-founder and head of NRTIya, Dance Club, NRTI\.

## Education

BBA, Transportation Management, Gati Shakti Vishwavidyalaya

Senior Secondary School, PCM, Manav Rachna International School

[View the original profile](https://tal.club/meet/deeksha-joshi)

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