Headline

Product Manager | Marketplace, Mobility & Ops Tech | 0→1 Builder | Product x Growth x Operations | Fleet, EV, Logistics, Payments, B2B SaaS | Ex-Urban Company, Yulu

About

I build products where the messy physical world meets software - fleets, drivers, field teams, marketplaces, payments - and make sure people actually use them. At Fyn Mobility I lead product independently across Infynity (B2C driver app), Refynd (EV buy/rent/lease marketplace), the internal Ops platform, and the Fyn Fleet executive app - roadmap, revenue strategy and investor readiness, running 40+ backlog items a month in 15-day sprints. What that's produced: - Automated driver onboarding via API integrations: cut TAT 85%, eliminated fake onboarding. UI/UX revamp with multilingual support and gamification lifted adoption 40%. - Doubled per-vehicle revenue and cut deployment TAT 80% through automation; lifted process compliance 75%. - Designed and shipped a SaaS + Marketplace fleet platform projected at Rs 1 Cr+ monthly revenue, plus Ads on Wheels, a geo-targeted ads product generating Rs 2L/month. - Took Infynity from market research to launch: 2,000 beta users, 4.8 NPS; designed its GTM, retention and referral programs. - Built Refynd's EV marketplace end to end - listings, contract/annexure automation with signature-triggered activation, vehicle swaps, and a service/downtime module wired into contract-linked invoicing. - Led UPI AutoPay mandates for B2C daily rent, piloted end to end against a prepaid alternative. Before Fyn, as Category Manager at Urban Company I scaled a subscription category from 7,000 to 14,000 monthly service requests in 5 months, grew the partner base 230% (60 to 200), and held 4.8+ CSAT with 90%+ delivery reliability. At Yulu, I grew rentals DAU 178% and quick-ride trips 333% through demand-supply optimisation, improved retention 15% to a 75% rate, and helped shape EV and micro-mobility policy with government stakeholders. Founding batch of the National Rail & Transportation Institute (Gati Shakti Vishwavidyalaya). Exploring product, product-ops, growth and program roles in marketplace, mobility, logistics and ops-heavy SaaS - remote-first, open to Bangalore, Pune, Delhi NCR, Dubai and relocation. Portfolio: deekshaj.wixsite.com/portfolio

Location

Bengaluru

AI stack

claude code

claude

codex

elevenlabs

gemini

lovable

Work experience

Product Manager at Fyn, Mar 2024 - Present · 2 yrs 6 mos, Bengaluru, Karnataka, India, Lead product independently at Fyn across Infynity (B2C driver app), Refynd (EV buy/rent/lease marketplace), the internal Ops platform, and the Fyn Fleet executive app - roadmap, revenue strategy, investor readiness and stakeholder alignment, running 40+ backlog items a month in 15-day sprints. - Automated driver onboarding via API integrations: cut TAT 85%, eliminated fake onboarding. UI/UX revamp with multilingual support and gamification lifted adoption 40%. - Doubled per-vehicle revenue and cut deployment TAT 80% through automation; lifted process compliance 75%, closing revenue leakages. - Designed and shipped a SaaS + Marketplace fleet platform projected at Rs 1 Cr+ monthly revenue, plus Ads on Wheels, a geo-targeted ads product generating Rs 2L/month. - Took Infynity from market research to launch: 2,000 beta users, 4.8 NPS; designed its GTM, retention and referral programs. - Built Refynd's EV marketplace: buy/rent/lease listings, lister portal, contract/annexure workflow with signature-triggered activation (replacing a manual ops handoff), vehicle swap and addendum versioning, and a service/downtime module wired into contract-linked invoicing. - Led the UPI AutoPay mandate product for B2C daily rent: creation, skip-rent days, pause/revoke, auto-cancellation on offboarding; piloted end to end against a prepaid alternative. - Digitised ops workflows (vehicle-IoT mapping, client/store auto-inactivation, geo-fencing) and drove roster deprecation and ride regularisation, retiring legacy processes ops teams kept reverting to. - Managed the tech team for 6+ months end to end, ensuring releases and continuity; set up requirement intake and SOP-based training for onboarding and probation.

Category Manager 2 at Urban Company, Aug 2023 - Mar 2024 · 8 mos, Bengaluru, Karnataka, India, Led the 0-to-1 scaling of a newly launched subscription category at Urban Company, driving business scaling, operational efficiency and supply optimisation. - Doubled monthly service requests from 7,000 to 14,000 in five months through a hub-mapping expansion plan aligned to serviceable addressable/obtainable market. - Scaled the partner base 230% (60 to 200) in five months while holding churn to 10%; built a buffer supply flow to cut cancellations from partner unavailability. - Maintained a 90%+ delivery rate and 4.8+ CSAT (DNPS 58) by standardising SOPs and adding real-time Slack alerts and daily performance trackers. - Ran geo-targeted campaigns and surge pricing on plus-code-level demand data to optimise market penetration. - Managed and mentored a team of 13+ associates, setting KPIs and running regular 1:1s to drive a high-performance culture. - Partnered with Product on early lifecycle management and on-ground research to close partner/customer experience gaps.

City Demand Growth Manager at Yulu, Jan 2023 - Jul 2023 · 7 mos, Bengaluru, Karnataka, India, Led strategic product growth, market expansion and user acquisition for Yulu's EV and micro-mobility business. - Increased rentals DAU 178% in six months through market-based discounting and competitive analysis; expanded operational areas 25% using data-driven market analysis. - Drove a 333% increase in daily quick-ride trips through demand-supply optimisation, geo-targeted push notifications and strategic partnerships. - Launched the goods-mobility bike model, doubling the user base for that segment. - Improved customer retention 15% to a 75% overall rate via targeted CRM campaigns, loyalty programs and auto-renewal flows. - Boosted referral conversions 20% through app-flow improvements; ran end-to-end product lifecycle from planning to stabilisation with tech, marketing and ops. - Contributed to shaping EV, PBS and SMMS policy with government stakeholders, building regulatory trust for EV adoption.

Strategic Alliances and Partnerships at Yulu, Jun 2021 - Dec 2022 · 1 yr 7 mos, Bengaluru, Karnataka, India, Owned strategic partnerships and alliance development for Yulu, expanding demand and service offerings across the EV and micro-mobility network. - Secured and managed strategic partnerships that expanded demand and improved service offerings; led partner onboarding initiatives aligned to scale-up goals. - Diversified product offerings through partnership channels, improving business adaptability and market reach. - Managed and mentored a team of 8, including cluster and partnership managers, setting KPIs and performance metrics. - Contributed to shaping EV, PBS and SMMS policy with government authorities, building regulatory trust that supported EV adoption.

Placement Coordinator at National Rail & Transportation Institute (NRTI), Oct 2020 - Jun 2021 · 9 mos

Intern at DFCCIL, Jul 2020 - Sep 2020 · 3 mos, Project- Technology and Innovation Adoption

Management Head, Performing Arts at National Rail & Transportation Institute (NRTI), Jan 2020 - Jun 2021 · 1 yr 6 mos, Vadodara, Gujarat, India, Overlooking and coordinating the management process at Performing Arts Club at NRTI.

Co Head, Dance Club at National Rail & Transportation Institute (NRTI), Oct 2019 - Jun 2021 · 1 yr 9 mos, Vadodara, Gujarat, India, Co-founder and head of NRTIya, Dance Club, NRTI.

Education

BBA, Transportation Management, Gati Shakti Vishwavidyalaya

Senior Secondary School, PCM, Manav Rachna International School