---
title: "Debmalya Shee - Marketing Communications Manager in Bengaluru | Tal"
description: "Meet Debmalya Shee, Marketing Communications Leader @ Bobrick | Demand Generation, MarCom & Business Growth | B2B Marketing, Events & Customer Experience | Ex-Caterpillar, Manyavar, Triveni Turbine | IIM Calcutta based in Bengaluru."
image: "https://tal.club/meet/debmalya-shee/share-image"
---

# Debmalya Shee on Tal

## Headline

Marketing Communications Leader @ Bobrick \| Demand Generation, MarCom & Business Growth \| B2B Marketing, Events & Customer Experience \| Ex\-Caterpillar, Manyavar, Triveni Turbine \| IIM Calcutta

## About

I am a marketing leader with 15\+ years of experience building brands, driving demand generation, and leading integrated marketing initiatives across B2B, B2C, industrial manufacturing, healthcare, education, real estate, luxury, retail, media, and commercial building product sectors\. Currently, I lead Marketing Communications at Bobrick India, where I drive marketing strategy, market development, customer engagement, industry visibility, events, exhibitions, and integrated marketing programs that support business growth and strengthen relationships with architects, consultants, facility managers, channel partners, and key decision\-makers\. Throughout my career, I have led cross\-functional teams, managed significant marketing investments, built customer acquisition and demand generation engines, and partnered closely with business leaders to align marketing with commercial objectives\. My experience spans marketing strategy, brand management, marketing communications, digital transformation, customer lifecycle marketing, CRM, automation, field marketing, event marketing, public relations, and stakeholder engagement\. Having worked with organizations such as Bobrick, KGK Group, Manyavar, Sun Knowledge, Triveni Turbine, Caterpillar, and Angel Digital, I have developed a unique perspective on how marketing can accelerate business growth across both enterprise and consumer markets\. Areas of Expertise: • Marketing Strategy & Leadership • Marketing Communications \(MarCom\) • Brand Management & Positioning • Demand Generation & Growth Marketing • B2B, B2C & Enterprise Marketing • Events, Exhibitions & Field Marketing • Digital Transformation, MarTech & AI • Customer Acquisition & Lifecycle Marketing • Agency, Budget & Stakeholder Management Through this platform, I share perspectives on marketing leadership, business growth, customer behavior, events, digital transformation, AI, and the evolving role of marketing in driving business performance\.

## Location

Bengaluru

## Work experience

Marketing Communications Manager at Bobrick India, Sep 2025 \- Present · 1 yr 1 mo, Bengaluru, Karnataka, India, I lead Bobrick India's marketing strategy, aligning brand development, customer engagement, and market expansion initiatives with business objectives across the commercial building products sector\. Working closely with leadership, sales teams, architects, consultants, facility management professionals, channel partners, and project stakeholders, I help strengthen Bobrick's presence across airports, healthcare facilities, hospitality projects, educational institutions, corporate workplaces, and commercial real estate developments\. I own annual marketing planning, budget management, agency partnerships, execution governance, and performance measurement\. My focus is on ensuring marketing investments support business priorities, strengthen customer relationships, and enhance Bobrick's position within the built environment ecosystem\. I lead integrated marketing initiatives spanning digital marketing, marketing communications, field marketing, event marketing, and customer engagement programs\. This includes website transformation, search visibility, lead generation, account\-based marketing, marketing automation, customer communications, and multi\-channel campaigns designed to support business development and market growth\. I also drive brand\-building initiatives through industry publications, PR opportunities, sales enablement assets, marketing collateral, and customer\-facing communication programs\. In parallel, I lead Bobrick India's participation in key industry conferences, exhibitions, trade shows, and customer engagement platforms, helping strengthen industry relationships, increase market visibility, and engage with decision\-makers across priority markets\. As part of the leadership team, I contribute to strategic planning, team development, vendor management, and cross\-functional collaboration, ensuring marketing remains a strategic contributor to business performance and long\-term growth\.

Senior Manager Digital Marketing Strategy at KGK Group, Jul 2024 \- Aug 2025 · 1 yr 2 mos, Jaipur, Rajasthan, India, I led the digital marketing strategy and integrated marketing initiatives for KGK Group's portfolio spanning real estate, gemstones, jewellery, education, and lifestyle businesses\. Working closely with business leaders, sales teams, agency partners, and cross\-functional stakeholders, I drove demand generation, customer acquisition, brand visibility, and business growth across multiple brands and markets\. I was responsible for annual marketing planning, budget allocation, campaign strategy, agency management, performance measurement, and digital transformation initiatives\. My role extended beyond digital marketing to supporting broader business objectives through customer engagement, brand development, lead generation, and market expansion programs\. I led integrated marketing programs across performance marketing, CRM, marketing automation, SEO, content marketing, social media, analytics, website development, and customer lifecycle management\. I also supported brand\-building initiatives through property showcases, customer engagement programs, jewellery exhibitions, trade events, and other market\-facing activities across the Group's business verticals\. A key aspect of my role was leading and mentoring a 13\-member cross\-functional team comprising SEO specialists, front\-end developers, graphic designers, video editors, content writers, PR professionals, media planners, and growth marketing resources\. I focused on building a collaborative, performance\-driven culture while leveraging AI, MarTech, AdTech, CRM integration, automation, and analytics to improve marketing effectiveness and business outcomes\.

Senior Digital Marketing Strategist at Sunknowledge Services Inc\., Aug 2023 \- Jul 2024 · 1 yr, Kolkata, West Bengal, India, I led demand generation, Account\-Based Marketing \(ABM\), and marketing automation initiatives for Sun Knowledge, a global healthcare revenue cycle management organization serving healthcare providers across the United States\. Working closely with business leaders, sales teams, and external partners, I focused on building scalable marketing programs that supported pipeline growth, customer acquisition, and engagement with healthcare decision\-makers\. My responsibilities included developing and executing integrated demand generation strategies across LinkedIn, email marketing, marketing automation, CRM platforms, content marketing, and sales enablement programs\. I worked extensively with healthcare executives, practice owners, revenue cycle leaders, and enterprise stakeholders, aligning marketing initiatives with business development objectives and revenue goals\. I played a key role in strengthening marketing and sales alignment through lead management frameworks, audience segmentation, account prioritization, nurturing workflows, and performance measurement\. By leveraging data, automation, and customer insights, I helped improve lead quality, campaign effectiveness, and marketing contribution to business growth\. In addition to campaign execution, I supported strategic planning, database management, customer journey optimization, and marketing technology adoption\. My focus was on creating a scalable, data\-driven demand generation engine that enhanced market reach, improved engagement with target accounts, and strengthened pipeline development across the healthcare services sector\.

Senior Manager Digital Marketing & Ecommerce at Vedant Fashions Limited \- Manyavar\-Mohey, Dec 2021 \- Jul 2023 · 1 yr 8 mos, Kolkata, West Bengal, India, I led integrated digital marketing and growth initiatives for Manyavar, supporting customer acquisition, revenue growth, brand visibility, and customer engagement across one of India's most recognized celebration wear brands\. Working closely with leadership, brand teams, eCommerce, CRM, technology, agency partners, and marketplace stakeholders, I helped align marketing investments with business objectives and growth targets\. My responsibilities included annual marketing planning, budget management, media strategy, campaign governance, performance measurement, and stakeholder management across brand marketing, performance marketing, customer retention, eCommerce, and marketplace channels\. Managing a ₹65 Cr annual marketing budget, I focused on maximizing marketing efficiency, improving customer acquisition, and strengthening revenue contribution across digital channels\. I led integrated marketing programs spanning performance marketing, CRM, customer lifecycle management, marketing automation, online reputation management, social media, analytics, and conversion optimization\. By leveraging customer insights, audience segmentation, attribution models, and data\-driven decision\-making, I worked to improve customer engagement, marketing effectiveness, and business performance\. A key aspect of my role involved collaborating with internal teams and external agency partners to develop scalable acquisition and retention strategies while strengthening brand visibility across owned, earned, and paid media channels\. I also supported omnichannel growth initiatives by aligning digital marketing efforts with customer experience, retail engagement, and eCommerce objectives\. Through strategic planning, budget ownership, performance optimization, and cross\-functional collaboration, I contributed to strengthening Manyavar's digital business performance, improving marketing ROI, and driving sustainable revenue growth at scale\.

Freelance Digital Marketing Trainer & Mentor at upGrad, Jan 2020 \- Sep 2022 · 2 yrs 9 mos, Bengaluru, Karnataka, India, Mentored and guided 5,000\+ aspiring marketing professionals through industry\-led learning programs, practical marketing frameworks, and real\-world business applications\. Supported the development of future marketing talent by bridging academic concepts with contemporary marketing, digital transformation, and business growth practices\.

## Education

Executive Pogram, Digital and Social Media Marketing Strategy \(EPDSMMS\), Indian Institute of Management, Calcutta

Master of Business Administration \- MBA, Marketing, ICFAI University

[View the original profile](https://tal.club/meet/debmalya-shee)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/debmalya-shee#person",
      "name": "Debmalya Shee",
      "url": "https://tal.club/meet/debmalya-shee",
      "image": "https://tal.club/meet/debmalya-shee/profile-photo.jpg",
      "description": "Meet Debmalya Shee, Marketing Communications Leader @ Bobrick | Demand Generation, MarCom & Business Growth | B2B Marketing, Events & Customer Experience | Ex-Caterpillar, Manyavar, Triveni Turbine | IIM Calcutta based in Bengaluru.",
      "jobTitle": "Marketing Communications Manager",
      "worksFor": {
        "@type": "Organization",
        "name": "Bobrick India"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Marketing Communications Manager"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Indian Institute of Management, Calcutta"
        },
        {
          "@type": "EducationalOrganization",
          "name": "ICFAI University"
        }
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/debmalya-shee#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/debmalya-shee#webpage",
      "url": "https://tal.club/meet/debmalya-shee",
      "name": "Debmalya Shee on Tal",
      "description": "Meet Debmalya Shee, Marketing Communications Leader @ Bobrick | Demand Generation, MarCom & Business Growth | B2B Marketing, Events & Customer Experience | Ex-Caterpillar, Manyavar, Triveni Turbine | IIM Calcutta based in Bengaluru.",
      "dateModified": "2026-09-12T04:49:00.719Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/debmalya-shee#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/debmalya-shee/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/debmalya-shee/profile-photo.jpg",
        "caption": "Debmalya Shee profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```