Debasish Rath profile photo 1 on Tal

Debasish Rath

Product Designer | 14 years in mobile apps & games | Mobile UX & Gaming Experiences

Bengaluru

14+ years of work experience

Habuild
Jan 20269 mosPresent

Bengaluru, Karnataka, India

Paisa App ™
Oct 20232 yrs 1 moOct 2025

As a co-founder and CEO at Paisa App, I play a pivotal role in the inception, development, and success of the product. My responsibilities span across various domains, showcasing my versatility and commitment to the app's growth. Product Design and Management: I lead the product design process from concept to execution, ensuring a user-centric and visually appealing interface. I manage the entire product lifecycle, overseeing ideation, prototyping, and implementation. Partnership Development: I establish and nurture partnerships with key stakeholders, negotiating and implementing features that enhance the app's functionality. I collaborate with external partners to integrate cutting-edge technologies and expand the app's capabilities. Documentation and Strategy: I author comprehensive Product Requirement Documents (PRDs) that serve as the blueprint for development. I develop and execute strategic plans aligned with the company's vision, contributing to the app's roadmap and long-term success. Social Media Management: I take charge of the app's social media presence, creating engaging content and fostering a vibrant online community.
Paisa App ™
Oct 20232 yrsSep 2025

- Led end-to-end product & UX design for Paisa App across gaming, rewards, creator tools, and monetisation. - Designed multiple in-app games (Ludo Multiplayer, Slot Machine, Tap & Earn, Task games) including user flows, UI, and engagement loops. - Owned high-impact features such as reward systems, redemption flows, surveys, partner integrations, and anonymous secure onboarding. - Collaborated closely with engineering and product teams to ship fast, data-driven UX improvements. - Designed the official Paisa website including careers, partner onboarding, and game catalogue. - Mentored junior designers and led design reviews, ensuring consistent quality across the product. - Created the “Jeetega Kaun” Cricket Contest, driving massive user excitement and competition — resulting in a remarkable 56% D1 retention, one of the highest in the category. - Conceptualised and launched the Tap & Earn game, which skyrocketed in-app purchases and contributed to a 100% increase in overall revenue. - Fixed the core value mismatch for users by designing a personalized recommendation engine and introducing hand-picked quick P2P games, dramatically improving session relevance and user satisfaction. - Strengthened Paisa’s gaming ecosystem by aligning user intent, game discovery, and earning clarity, lifting both engagement and conversion.
Eloelo
Apr 20237 mosOct 2023

Eloelo
Mar 20221 yr 2 mosApr 2023

- Revamped the LIVE gaming app, increased retention and engagement. - Conducted Qualitative UX Research for Tier 2 and Tier 3 market. - Built User Personas to bring Tech, Product and Design Teams at Sync. - Designed EPL(Cricket) Game for LIVE Rooms. - Leading the Design Team, responsible for all Design & Video requirements. - Created a Design System to solve inconsistent UI. - Created Style Guide in Zeplin to make implementation developer friendly. - Designed Snake & Ladder game for integration in a LIVE room. - Conducted Usability testing of games post Prototyping.
GreedyGame
Aug 20215 mosDec 2021

Bengaluru, Karnataka, India

- Designed Web and Mobile Interface for a popular Pictionary Game. - Created Wireframes for Native Ad Unit formats to make Ads responsive. - Conducted UX Research and UI Design for a Live Cricket Score App. - Provided Design solution and micro animation for an Incent App. - Conducted user research and competitor analysis for Call Break Game. - Created Wireframes and designed UI for Call Break android game. - Provided Design Solutions to Partner publishers at GreedyGame. - Dashboard Design for URL Affiliate Testing. - Designed StackGame and assisted Unity Developers in implementing.
Self Employed
Nov 20182 yrs 10 mosAug 2021

Bangalore Urban, Karnataka, India

Conducting User Research, Competitor analysis. Designing User Flow. Creating User Empathy Maps. Card Sorting. Building wireframes, prototypes. Designing UI elements for websites and mobile app. Designing logo, icons for digital products.
Self Employed
Apr 20126 yrs 8 mosNov 2018

Bengaluru, Karnataka, India

Developing, Designing, implementing, integrating, testing and supporting applications developed for mobile and tablet devices on the Android platform and publishing them to Google Play Store, Samsung Galaxy App Store and Amazon App Store.

Debasish’s AI Stack

claude code
claude code
claude
claude
cursor
cursor
elevenlabs
elevenlabs
ChatGPT Images
ChatGPT Images
Wispr Flow
Wispr Flow

Education

Punjab technical university

M.C.A

Punjab technical university

20082 yrs2010
Berhampur University

B.C.A

Berhampur University

20053 yrs2008

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Headline

Product Designer | 14 years in mobile apps & games | Mobile UX & Gaming Experiences

About

As a Product Designer with 8 years of experience and an Android Developer with 6 years of experience, I bring a unique perspective to the world of technology. My passion lies in creating elegant, user-centric solutions that solve real-world problems. In my role as a Product Designer, I have honed my skills in user research, prototyping, and design thinking. I have led numerous projects from conception to launch, collaborating with cross-functional teams to create products that meet both business and user needs. In my role as an Android Developer, I have developed a deep understanding of the Android platform and its capabilities. I have built and launched several successful mobile applications, including those with complex features such as real-time data synchronisation and third-party integrations. As a result of my diverse experience in both product design and Android development, I have a strong ability to bridge the gap between design and development. I understand the importance of creating seamless, intuitive user experiences while also ensuring the technical feasibility and scalability of the product.

Location

Bengaluru

AI stack

claude code

claude

cursor

elevenlabs

ChatGPT Images

Wispr Flow

Work experience

Lead Product Designer at Habuild, Jan 2026 - Present · 9 mos, Bengaluru, Karnataka, India

Co-Founder & CEO at Paisa App ™, Oct 2023 - Oct 2025 · 2 yrs 1 mo, As a co-founder and CEO at Paisa App, I play a pivotal role in the inception, development, and success of the product. My responsibilities span across various domains, showcasing my versatility and commitment to the app's growth. Product Design and Management: I lead the product design process from concept to execution, ensuring a user-centric and visually appealing interface. I manage the entire product lifecycle, overseeing ideation, prototyping, and implementation. Partnership Development: I establish and nurture partnerships with key stakeholders, negotiating and implementing features that enhance the app's functionality. I collaborate with external partners to integrate cutting-edge technologies and expand the app's capabilities. Documentation and Strategy: I author comprehensive Product Requirement Documents (PRDs) that serve as the blueprint for development. I develop and execute strategic plans aligned with the company's vision, contributing to the app's roadmap and long-term success. Social Media Management: I take charge of the app's social media presence, creating engaging content and fostering a vibrant online community.

Design Lead at Paisa App ™, Oct 2023 - Sep 2025 · 2 yrs, - Led end-to-end product & UX design for Paisa App across gaming, rewards, creator tools, and monetisation. - Designed multiple in-app games (Ludo Multiplayer, Slot Machine, Tap & Earn, Task games) including user flows, UI, and engagement loops. - Owned high-impact features such as reward systems, redemption flows, surveys, partner integrations, and anonymous secure onboarding. - Collaborated closely with engineering and product teams to ship fast, data-driven UX improvements. - Designed the official Paisa website including careers, partner onboarding, and game catalogue. - Mentored junior designers and led design reviews, ensuring consistent quality across the product. - Created the “Jeetega Kaun” Cricket Contest, driving massive user excitement and competition — resulting in a remarkable 56% D1 retention, one of the highest in the category. - Conceptualised and launched the Tap & Earn game, which skyrocketed in-app purchases and contributed to a 100% increase in overall revenue. - Fixed the core value mismatch for users by designing a personalized recommendation engine and introducing hand-picked quick P2P games, dramatically improving session relevance and user satisfaction. - Strengthened Paisa’s gaming ecosystem by aligning user intent, game discovery, and earning clarity, lifting both engagement and conversion.

Lead Product Designer at Eloelo, Apr 2023 - Oct 2023 · 7 mos

Senior Product Designer at Eloelo, Mar 2022 - Apr 2023 · 1 yr 2 mos, - Revamped the LIVE gaming app, increased retention and engagement. - Conducted Qualitative UX Research for Tier 2 and Tier 3 market. - Built User Personas to bring Tech, Product and Design Teams at Sync. - Designed EPL(Cricket) Game for LIVE Rooms. - Leading the Design Team, responsible for all Design & Video requirements. - Created a Design System to solve inconsistent UI. - Created Style Guide in Zeplin to make implementation developer friendly. - Designed Snake & Ladder game for integration in a LIVE room. - Conducted Usability testing of games post Prototyping.

Product Designer at GreedyGame, Aug 2021 - Dec 2021 · 5 mos, Bengaluru, Karnataka, India, - Designed Web and Mobile Interface for a popular Pictionary Game. - Created Wireframes for Native Ad Unit formats to make Ads responsive. - Conducted UX Research and UI Design for a Live Cricket Score App. - Provided Design solution and micro animation for an Incent App. - Conducted user research and competitor analysis for Call Break Game. - Created Wireframes and designed UI for Call Break android game. - Provided Design Solutions to Partner publishers at GreedyGame. - Dashboard Design for URL Affiliate Testing. - Designed StackGame and assisted Unity Developers in implementing.

Product Designer at Self Employed, Nov 2018 - Aug 2021 · 2 yrs 10 mos, Bangalore Urban, Karnataka, India, Conducting User Research, Competitor analysis. Designing User Flow. Creating User Empathy Maps. Card Sorting. Building wireframes, prototypes. Designing UI elements for websites and mobile app. Designing logo, icons for digital products.

Android Developer at Self Employed, Apr 2012 - Nov 2018 · 6 yrs 8 mos, Bengaluru, Karnataka, India, Developing, Designing, implementing, integrating, testing and supporting applications developed for mobile and tablet devices on the Android platform and publishing them to Google Play Store, Samsung Galaxy App Store and Amazon App Store.

Education

M.C.A, Punjab technical university

B.C.A, Berhampur University

Debasish Rath - Lead Product Designer in Bengaluru | Tal