---
title: "Debanjana Bhattacharya - Head Of Brand & Marketing in Bengaluru | Tal"
description: "Meet Debanjana Bhattacharya, Head Of Brand & Marketing at POKONUT based in Bengaluru. AI stack includes claude, elevenlabs, and gemini. Explore public work links including canva.link."
image: "https://tal.club/meet/debanjana-bhattacharya/share-image"
---

# Debanjana Bhattacharya on Tal

## Headline

Head Of Brand & Marketing at POKONUT

## About

Strategic brand and communication leader with 12\+ years of experience across fintech, D2C, SaaS, and media\. I craft end\-to\-end marketing ecosystems that blend storytelling with scale—across CRM, social, PR, video, and digital channels\. I bring a unique mix of brand intuition, editorial depth, and data\-backed execution to every role\. 🔹 AI Generalist Comfortable leveraging AI tools for sentiment analysis, content ops, and workflow automation—driving faster personalization, testing, and content scale\. 🔹 Brand Building & ORM Experienced in shaping brand voice, managing online reputation, and leading multi\-channel narratives that build affinity and trust—both externally and within\. 🔹 Corporate & Crisis Comms Lead leadership messaging, internal narratives, and crisis management across geographies, aligning stakeholders with clarity and consistency\. 🔹 Social Media & Product Marketing Translate product value into stories that convert—across Instagram, LinkedIn, WhatsApp, and in\-app flows\. I align brand strategy with consumer behavior and platform formats\. 🔹 Social Commerce & Influencer Strategy Executed shoppable content, gifting campaigns, and creator\-first stories that blend awareness with transaction, building influence into conversion\. 🔹 Employer Branding & PR Craft internal campaigns, founder content, and employee advocacy programs that amplify culture, attract talent, and build authentic employer brands\. 🔹 Scripting & Directing Hands\-on with video—from scripting and shoot to edit and publishing\. I humanize narratives through visual storytelling that engages and endures\. 🔹 Journalism & Research My newsroom foundation sharpens my ability to decode insights and shape relevant, accessible narratives that inspire action\. 🔹 ATL & BTL Strategy Led campaigns across digital, print, in\-store, and events\. I ensure brand messaging is unified across every touchpoint, online and offline\. 🔹 CRM & Lifecycle Marketing Designed journeys across email, WhatsApp, push, and SMS—customized by behavior, funnel stage, and lifecycle triggers to drive retention and reactivation\. 🔹 ABM & B2B Strategy Built tailored content and nurture tracks for enterprise accounts—aligning GTM teams through messaging that closes complex B2B funnels\. 🔹 Performance, Paid Media & SEO Executed full\-funnel media plans across Meta, Google, and LinkedIn\. I drive traffic, engagement, and conversion through paid strategy and keyword\-optimized content\.

## Location

Bengaluru

## AI stack

claude

elevenlabs

gemini

grok

lovable

notion

## Work experience

Head Of Brand & Marketing at POKONUT, Mar 2026 \- Present · 9 mos, Building the Brand\.\.\. Also something crazy new for your skin care is coming up\!

Brand Lead at Protium, Aug 2023 \- Mar 2026 · 2 yrs 8 mos, Orchestrated cross\-functional SEO and performance initiatives that synchronized brand storytelling with funnel execution, driving a 35% increase in lead volume and a 2\.6x uplift in CTR\.

Lead Brand & Content at Uplers, Aug 2022 \- Jul 2023 · 11 mo, Remote

Brand & Content Campaign Lead at WYP Worldwide, Oct 2020 \- Jul 2022 · 1 y 9 mo, Mumbai Metropolitan Region

Brand & ORM Lead at Heads Up For Tails, Mar 2019 \- Sep 2020 · 1 y 6 mo, Delhi

Digital Marketing Manager at POPxo \| Good Glamm Group, Oct 2017 \- Feb 2019 · 1 y 4 mo, Delhi

Digital News Editor at Asian News International \(ANI\), Aug 2015 \- Sep 2017 · 2 y 1 mo, Delhi

Brand Campaign Media Planner at Disney, Aug 2011 \- Mar 2014 · 2 y 7 mo, Mumbai

## Education

Master of Business Administration \- MBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies \(NMIMS\)

PG Broadcast Journalism, Broadcast Journalism, India Today Media Institute

## Public links

- canva\.link: https://canva\.link/bc1k7l9sr3zt1s8

[View the original profile](https://tal.club/meet/debanjana-bhattacharya)

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