Headline

Head Of Brand & Marketing at POKONUT

About

Strategic brand and communication leader with 12+ years of experience across fintech, D2C, SaaS, and media. I craft end-to-end marketing ecosystems that blend storytelling with scale—across CRM, social, PR, video, and digital channels. I bring a unique mix of brand intuition, editorial depth, and data-backed execution to every role. 🔹 AI Generalist Comfortable leveraging AI tools for sentiment analysis, content ops, and workflow automation—driving faster personalization, testing, and content scale. 🔹 Brand Building & ORM Experienced in shaping brand voice, managing online reputation, and leading multi-channel narratives that build affinity and trust—both externally and within. 🔹 Corporate & Crisis Comms Lead leadership messaging, internal narratives, and crisis management across geographies, aligning stakeholders with clarity and consistency. 🔹 Social Media & Product Marketing Translate product value into stories that convert—across Instagram, LinkedIn, WhatsApp, and in-app flows. I align brand strategy with consumer behavior and platform formats. 🔹 Social Commerce & Influencer Strategy Executed shoppable content, gifting campaigns, and creator-first stories that blend awareness with transaction, building influence into conversion. 🔹 Employer Branding & PR Craft internal campaigns, founder content, and employee advocacy programs that amplify culture, attract talent, and build authentic employer brands. 🔹 Scripting & Directing Hands-on with video—from scripting and shoot to edit and publishing. I humanize narratives through visual storytelling that engages and endures. 🔹 Journalism & Research My newsroom foundation sharpens my ability to decode insights and shape relevant, accessible narratives that inspire action. 🔹 ATL & BTL Strategy Led campaigns across digital, print, in-store, and events. I ensure brand messaging is unified across every touchpoint, online and offline. 🔹 CRM & Lifecycle Marketing Designed journeys across email, WhatsApp, push, and SMS—customized by behavior, funnel stage, and lifecycle triggers to drive retention and reactivation. 🔹 ABM & B2B Strategy Built tailored content and nurture tracks for enterprise accounts—aligning GTM teams through messaging that closes complex B2B funnels. 🔹 Performance, Paid Media & SEO Executed full-funnel media plans across Meta, Google, and LinkedIn. I drive traffic, engagement, and conversion through paid strategy and keyword-optimized content.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

grok

lovable

notion

Work experience

Head Of Brand & Marketing at POKONUT, Mar 2026 - Present · 9 mos, Building the Brand... Also something crazy new for your skin care is coming up!

Brand Lead at Protium, Aug 2023 - Mar 2026 · 2 yrs 8 mos, Orchestrated cross-functional SEO and performance initiatives that synchronized brand storytelling with funnel execution, driving a 35% increase in lead volume and a 2.6x uplift in CTR.

Lead Brand & Content at Uplers, Aug 2022 - Jul 2023 · 11 mo, Remote

Brand & Content Campaign Lead at WYP Worldwide, Oct 2020 - Jul 2022 · 1 y 9 mo, Mumbai Metropolitan Region

Brand & ORM Lead at Heads Up For Tails, Mar 2019 - Sep 2020 · 1 y 6 mo, Delhi

Digital Marketing Manager at POPxo | Good Glamm Group, Oct 2017 - Feb 2019 · 1 y 4 mo, Delhi

Digital News Editor at Asian News International (ANI), Aug 2015 - Sep 2017 · 2 y 1 mo, Delhi

Brand Campaign Media Planner at Disney, Aug 2011 - Mar 2014 · 2 y 7 mo, Mumbai

Education

Master of Business Administration - MBA, Marketing, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

PG Broadcast Journalism, Broadcast Journalism, India Today Media Institute

Public links

canva.link: https://canva.link/bc1k7l9sr3zt1s8