Headline

Brand & Communications Expert | Content Marketing Manager | Social Media Marketer & Content Strategist | Brand & Corporate Storyteller | Published International Author of 8 Books | X CTS, Jupiter Money | Open Mic Artist

About

Great brands aren't built by creating more content—they're built by telling stories people remember. A multi-industry content and brand communications professional who has built, launched, and governed brand voice at scale — from a national real estate corporate rebrand reaching 50,000+ customers across 5+ channels to simultaneous content strategy across seven industries as an independent consultant. Proven ability to translate complex brand repositioning into consistent, customer-facing narrative across web, social, PR, sales collateral, and leadership communication, while directing designers, photographers, videographers, and agency partners from brief to final delivery. I bring a rare literary and editorial craft — as an internationally published author of 8 books and 39 anthologies — to brand storytelling that most content professionals can describe, but few can actually write. I help brands turn business strategy into compelling narratives that build trust, strengthen brand perception, and drive meaningful business outcomes. With experience across Advertising, IT Products, Gaming, Real Estate, FinTech, PropTech, EdTech, and Technology, I've led integrated content, copywriting, marketing communications, PR, and social media initiatives that connect business goals with audience needs. My work spans the entire brand communication lifecycle—from shaping brand voices and executive messaging to planning integrated campaigns, managing online reputation, and creating content ecosystems that deliver consistency across platforms. I've contributed to milestone initiatives such as Shriram Properties' 25th Anniversary corporate rebrand, delivered integrated communications reaching 50,000+ customers, and strengthened customer trust through strategic communication across seven digital platforms for Jupiter Money. Beyond my corporate career, I'm an internationally published, award-winning author whose experience in storytelling has strengthened my ability to simplify complex ideas, create authentic brand narratives, and build communication that resonates with people long after the campaign ends. Core Expertise: Brand Storytelling • Content Marketing • Marketing Communications • Copywriting • Social Media Strategy • PR • Brand Strategy • Corporate Communications • Thought Leadership • Creative Strategy Because the most valuable brands aren't simply seen—they're remembered.

Location

Bengaluru

AI stack

claude

perplexity

Canva Magic Studio

ChatGPT

Microsoft Copilot

Wispr Flow

Work experience

Author | Editor | Creative Communications & Publishing Associate at Ukiyoto Publishing, Oct 2019 - Present · 7 yrs, Remote, Worked across publishing, editorial development, and author communication while contributing to literary projects and content initiatives that connected writers with readers through compelling storytelling and strategic promotion. Key Contributions • Published and promoted original literary works while collaborating with editorial, design, and publishing teams throughout the publication lifecycle. • Edited manuscripts, anthologies, and literary content, ensuring editorial quality, consistency, and readability. • Assisted authors with manuscript development, publishing processes, promotional communication, and launch planning. • Developed promotional copy, author profiles, social media campaigns, and marketing content to support book launches and audience engagement. • Contributed to creative storytelling initiatives that strengthened author branding and reader outreach. Skills Publishing • Book Author • Editing • Manuscript Development • Literary Content • Creative Writing • Brand Storytelling • Author Branding • Content Marketing

Brand Communications & Content Strategist at White Thoughts & Branding, Feb 2026 - Jul 2026 · 5 mo, India, Content - Digital & Mainline Social Media Marketing Project Management Creative Communications Real Estate, Hospitals, World Schools, Mines & Exports, Drones, Retail, EdTech, Gems & Jewels Accomplished cross-sector market expansion for simultaneous client accounts across 8 distinct verticals (Real Estate, FMCG, EdTech, Lifestyle, Retail, Tech, and Drone/Mining) by the seamless launch of unified digital brand identities, by designing and executing bespoke end-to-end content and messaging strategies. Successfully achieved production scale for high-value brand collateral and corporate assets, by 100% on-time pipeline delivery from brief to distribution, directing cross-functional creative collaborations across client leadership, design teams, photographers, and videographers. Delivered multi-channel audience growth and engagement, with synchronized narrative consistency across 7 native platforms (Instagram, LinkedIn, Facebook, YouTube, Web, Email, and PR), by engineering structured, platform-specific content calendars and high-fidelity promotional scriptwriting. Architected end-to-end ATL, BTL, and digital campaign strategies for 7 diverse client verticals (Real Estate, Tech, FMCG), translating distinct brand positioning into high-performing commercial voices. Conceptualized and scripted corporate promotional films, owning the multimedia narrative from executive brief to final production. Directed design, visual identity, and video animation teams in structural tandem with copy intent, ensuring zero delivery friction.

Assistant Marketing Manager at Shriram Properties Ltd, Apr 2023 - Jul 2024 · 1 yr 4 mos, Bengaluru, Content and Social Media Marketing Management Accomplished a comprehensive corporate brand transformation during the SPLNxT 25th-anniversary rebrand, by a 15%+ positive movement in company stock value upon relaunch, by writing, directing, and executing multi-channel customer-facing content assets, including brochures, digital campaigns, and PR copy. Executed mass-scale audience engagement and delivery discipline by reaching 50,000+ targeted customers with zero missed project-launch deadlines, by managing complex content trackers and weekly synchronized calendars across 5+ digital and mobile distribution streams (Instagram, Facebook, YouTube, LinkedIn, Email, WhatsApp, SMS). Achieved a national market repositioning of the corporate identity from a regional developer to a premium residential powerhouse, elevated brand authority and media visibility, by successfully authoring high-impact executive leadership articles, strategic newsletters, and targeted PR content. Implemented 100% brand voice alignment and message integrity, zero non-compliant content leaks across the full product lifecycle, leading rigorous cross-functional sign-offs between Pre-Sales, Sales, Product, Design, and external creative agencies. Accomplished high-yield community engagement and brand affinity, converting a CSR initiative into 350+ active participants and massive earned social media traction, creating and directing live, on-ground narrative storytelling assets for the brand's 5K Woof-Friendly Run. Executed evidence-based strategy optimization, with a complete operational shift from speculative messaging to data-driven content performance, by analyzing CRM and consumer data arrays to guide campaign messaging pivots.

ORM Executive at Jupiter Money, Dec 2021 - Dec 2022 · 1 y, Bengaluru, Monitored real-time sentiment and content performance across Google Reviews, Play Store, Facebook, Instagram, X, LinkedIn, and Telegram - resulting in reputation risks caught and addressed before escalation. Directed customer-facing brand communication across 7 platforms, adapting tone and messaging to each platform's audience - resulting in consistent, platform-appropriate brand voice across every customer channel. Partnered with Product, Customer Support, and Operations to resolve communication gaps - resulting in strengthened brand trust and customer experience across the support journey.

Senior Consultant at Concentrix, Jun 2021 - Dec 2021 · 6 mo, Bengaluru, Calibrated brand voice across global markets with differing tone requirements, producing and editing customer-facing content across email, chat, and support channels - resulting in consistent, on-brand communication sustained across every regional market served. Instituted knowledge-based content frameworks - resulting in reduced repetitive query volume and stronger response consistency at scale.

Senior Consultant at Telligent Support LLP, Nov 2020 - May 2021 · 6 mo, Bengaluru, Administered social media and digital engagement across multiple client portfolios, crafting platform-specific content for distinct brands and audiences resulting in tailored, audience-relevant content sustained across every managed account. Executed targeted email marketing campaigns aligned to individual client objectives, resulting in messaging precisely adapted to each account's priorities.

Risk Analyst at FIRST ADVANTAGE GLOBAL OPERATING CENTER PRIVATE LIMITED, Mar 2020 - Jul 2020 · 4 mo, Bengaluru, Delivered customer-facing content within a regulated background-verification environment - resulting in strict compliance and accuracy upheld across every communication. Established content-governance discipline through meticulous proofreading - resulting in a precision standard later applied to high-stakes corporate communications.

Process Executive at Cognizant Technoloy Solutions, Oct 2017 - Jun 2018 · 8 mo, Kolkata, Authored internal communications, social content, and promotional campaigns across print and digital channels for a global technology leader, resulting in a process discipline later carried forward into strategic roles.

Real Estate Sales and Marketing Executive at Ujjwal Enterprises, Oct 2015 - Aug 2017 · 1 y 10 mo, Kolkata, Guided residential property marketing and direct sales campaigns, translating property features and investment propositions into buyer- focused messaging - resulting in measurable lead generation and conversion within Kolkata's residential market. Scaled client relationships through consultative selling - resulting in repeat business and referrals that laid the foundation later scaled into large-scale real estate marketing at Shriram Properties.

Education

Master of Business Administration - MBA, Business Administration and Management, General, Heritage Institute of Technology

Bachelor of Commerce (B.Com.), Marketing, Heramba Chandra College

Public links

creativez-on-the-go-site.lovable.app: https://creativez-on-the-go-site.lovable.app/