Headline

Digital Marketing Strategist | Content Lead | Copy Head | Content Strategy | SEO | SMM | Performance Marketing | GTM | Brand Strategy | B2B & B2C | 8 Yrs | Solid Tech Background - M.Sc. C.S. with 2 Yrs of Development

About

Full-stack Digital Marketer with 8+ years of experience driving measurable growth for global B2B and B2C brands — with a solid foundation in Computer Science that makes me equally comfortable with data, strategy, and storytelling. I specialize in building marketing engines from scratch: content strategy, SEO/AEO/GEO, performance marketing (Google Ads, LinkedIn Ads), email campaigns, and GTM strategy — all tied to real business outcomes. A few things I've delivered: — 800% LinkedIn follower growth (200% CAGR) — 65% average email open rate on international campaigns (USA/UAE) — 30% improvement in campaign ROI through targeted Google Ads & email — 2X web traffic increase via SEO/SMM audits — 500,000 website visitors in 45 days (2017) My skill set spans: Content Strategy · Copywriting · Product Marketing · Brand Positioning · SEM/SMM · Email Marketing · GA4 Analytics · Lead Generation · EVP/Employer Branding · Team Leadership · Cross-functional Collaboration I've led teams, managed 32+ client accounts in the marketing agency, mentored writers, and collaborated with design, sales, and dev teams to execute campaigns that actually convert. Open to Senior Marketing Manager, Content Strategy Lead, Product Marketing, or Growth Marketing roles. 📩 DM me or reach out at darshanaa.at.work@gmail.com

Location

Pune/Pimpri-Chinchwad Area

AI stack

anthropic apis

glama

livekit

notebooklm

Work experience

Marketing Strategist & Technical Content Writer at Dynamisch, Jan 2024 - Feb 2026 · 2 yrs 2 mos, Pune/Pimpri-Chinchwad Area, Led end-to-end digital marketing strategy and content for a SaaS/IT firm, managing campaigns across LinkedIn, Google Ads, email, SEO, and long-form content. Key results: • 800% total LinkedIn follower growth, 200% CAGR • 30% improvement in campaign ROI via Google Ads and Email Marketing • 65% average open rate on international email campaigns (USA/UAE markets) • 25% increase in content reach through blogs, case studies, and website copy • 15% increase in qualified leads via targeted demand generation • 10% improvement in project delivery timelines through cross-functional workflow optimization Scope: GTM strategy · SEO/AEO/GEO · Brand positioning · Content calendar · Performance marketing · Lead generation · LinkedIn Ads · Conversion rate optimization (CRO) · KPI tracking · GA4 · Audience segmentation · Team mentoring

Content Marketing Lead at ZentrumHub, Aug 2023 - Dec 2023 · 5 mos, Pune City, Maharashtra, India, Developed and executed content strategy for a B2B travel-tech platform, focusing on SEO, multi-channel distribution, and audience growth. • Doubled web traffic (2X) through SEO/SMM best practices and content audits • Drove 20% audience growth via optimized multi-channel content distribution Scope: SEO strategy · Content audits · Social media management · Content calendar · Organic traffic growth · Keyword research · User engagement analytics · WordPress · Marketing copy

Content Lead at Alltake Solutions, Feb 2023 - May 2023 · 4 mos, Pune City, Maharashtra, India, Led content strategy for a MarTech/FinTech media brand, overseeing full-funnel B2B content including whitepapers, C-suite interviews, and media kits. • Hired and managed a team of junior content writers • Developed content collateral for multiple industry verticals Scope: B2B content strategy · Thought leadership · Editorial management · Copywriting · Team leadership · Social media growth · Content production

Marketing Content Writer & Feature Writer/Tech Journalist at Ondot Media, Feb 2022 - Jan 2023 · 1 yr, Pune City, Maharashtra, India, Drove marketing rebranding initiatives and led editorial teams for technology publications including TalkDev, TalkMarTech, and TalkFinTech. • Spearheaded rebranding content across blogs and website case studies to reposition brand identity • Directed a writer team through TalkDev's launch phase, aligning output to a developer-focused audience • Authored tech journalism pieces for digital channels under strict editorial deadlines Scope: Content strategy · Tech writing · Editorial leadership · SEO writing · B2B content · Case studies · Brand storytelling · Digital publishing

Senior Copywriter at CoBuzz, Jul 2021 - Feb 2022 · 8 mos, Pune City, Maharashtra, India, Specialized in Employer Branding (EVP) initiatives for national and global clients across IT, Healthcare, Power, Construction, Entertainment, and Finance sectors (ColPal, Hafele, Viu, Skipper, KhataBook). • Increased employer visibility and engagement by ~20% through tailored EVP messaging Scope: Employer branding · Employee Value Proposition (EVP) · Copywriting · Brand messaging · Audience segmentation · Cross-functional collaboration

Education

Master’s Degree, Computer Science, Pune university

Bachelor’s Degree, Computer Science, Pune university