Headline

C5i | Ex Unomer | Ex HT Media

About

Consumer and market research professional with close to years’ 11+ experience in quantitative and qualitative techniques with agency and client in identifying and using insights to influence business strategy. Rich and varied experience of both Quantitative and Qualitative research methodologies across different verticals Currently working with one of the leading print media saleshouse "HT Media" as an Assistant Manager in consumer insights team where I handled various qualitative and quantitative research projects across its Print, Digital, Radio & Education businesses. Some of the studies includes Brand track, Product test, Profiling Study, Concept Test, NPS, Customer satisfaction, etc. Also previously worked with one of the the fastest growing research and intelligence firms "Phronesis Partners" where my role was to develop insights and integrate researches for the clients. Some of the studies include brand dipsticks, product/test research,etc.

Location

Delhi

AI stack

claude

gemini

openai

Microsoft Copilot

Work experience

Consumer Insights Manager at C5i, Aug 2022 - Present · 4 yrs 3 mos, Proposal Generation: Supporting business growth in identifying client queries and objectives to drive repeat business Managing end-to-end projects for business stakeholders right from deciding research design, writing questionnaires, analyzing the data and preparing the report to presenting it to them for a US based ecommerce giant for their multiple verticals Work extensively on studies like Brand Track, Product Test, Concept Testing, Ad Evaluation, Customer Satisfaction, Consumer behaviour, etc. which includes B2B studies as well

Manager- Digital Research & Insights at Unomer, Jun 2021 - Jul 2022 · 1 yr 2 mos, Delhi, India

Consumer Insights Manager at Unomer, Jun 2021 - Jul 2022 · 1 yr 2 mos, Proposal Generation: Identifying client queries and objectives and converting the same into a research framework Designing research questionnaire as per client's brief, ensuring comprehensive coverage of client's problem statement Emphasized the voice of consumers & provided actionable insight to client which resulted in repeat business from client. Managed a team of individuals, delivering comprehensive training from basics. Achieved significant performance improvement as they effectively applied acquired skills and knowledge Studies Include – Product Test, Concept Testing, Profiling, Ad Evaluation, Customer Satisfaction, Pricing. Key Clients Handle: Vivo, Hero, Tata Consumer, Star TV.

Deputy Manager(Consumer Insights) at HT Media Ltd, Apr 2018 - Jun 2021 · 3 yrs 3 mos, Greater Delhi Area

Consumer Insights Manager at HT Media Group (HMVL), May 2016 - Jun 2021 · 5 yrs 2 mos, Business' Supported – Print: Hindustan , Hindustan Times, Mint Digital : LiveMint, LiveHindustan, DesiMartini.com Radio: Fever 104, Radio Nasha, Radio One Education : Studymate, Englishmate Key Projects Undertaken: · Print –Deliver key insights for growth in existing markets across brands. Reader Loyalty (NPS), Brand Health, Creative Optimization, Product Tracking, etc. Devising strategies for New product launch. · Digital – Brand Health & content satisfaction (NPS) among consumers of digital news from Digital platforms, UI/UX, Product Continuous Traffic measurement using GA & Comscore · Radio – Listenership and Profiling study among consumers of radio listeners · Education – Deliver key insights to business on increasing lead conversion and improving satisfaction among current students. Consumer insights for CSAT among students & their parents, Content Feedback, etc.

Assistant Research Manager (Consumer Insights) at HT Media Ltd, May 2016 - Mar 2018 · 1 yr 11 mos, New Delhi Area, India, Generating insights basis 360 degree research to develop brand, communication & product strategy. Research - NPS Track, Daily reader panel analysis. Business Supported – Print: Hindustan Times, Hindustan, Mint ; Education : Studymate, Englishmate ; Radio: Fever 104, Radio Nasha.  Researches conducted – Continuous Panel researches, KPI Tracks, NPS and Customized researches for various business verticals  Responsible for generating consumer insights and competitive market intelligence used for business decision making  Involved in all research projects – Quantitative and Qualitative studies  Exposure on different tools and softwares like IRS, Google Analytics, Chartbeat, ABC and DAVP  Liasoning with leading research organizations for smooth and timely completion of projects

Research Associate at Phronesis Partners, Mar 2015 - May 2016 · 1 yr 3 mos, Noida, Uttar Pradesh, India,  Studies Include – Brand Track, Product Test/Research, Profiling Studies, Customer Satisfaction Studies  Working on marketing research projects for various multinational FMCG, Automobile and Telecom sectors  Experience of handling and analyzing large data sets as part of the brand track  Developed the required quantitative expertise, patience, dedication and also consistency in identifying client’s objectives for immediate action-ability  Proposal Generation: Identifying client queries and objectives and converting the same into a research framework  Developing Questionnaire for the research conducted  Developing Data plans: Formulating a detailed guide for data generation; helps in scrutiny checks, identification of data errors  Data Analysis and Final Reporting: An aesthetic representation of the study details and outputs

Education

PGDM, Marketing, Indus Business Academy

Bachelor's Degree, Business/Commerce, General, RVS College