Headline

Sales Development Leader @ Snowflake | Building Enterprise Pipeline Engines | AI in Modern GTM | Global Leader of the Year FY25 🎖

About

Dan Raj is the Head of Sales Development - India & SAARC at Snowflake, where he is building a modern Sales Development organization focused on pipeline quality, customer value, and long-term seller development. With 15+ years across Enterprise Sales, Inside Sales, and Sales Development, Dan specializes in building high-performance SDR organizations that influence revenue outcomes early in the buying journey. His leadership philosophy centers on developing commercially sharp, data-driven, and customer-centric talent aligned to modern GTM strategy. Prior to Snowflake, Dan led Sales Development for India and Japan at Zscaler, where he built the function from the ground up. He introduced a progression-focused pipeline model tied to ACV impact, scaled inbound and outbound pipeline engines, and pioneered a Partner-Led SDR motion that integrated Sales Development with the channel ecosystem to drive partner-influenced pipeline growth. Earlier in his career, Dan held GTM and growth leadership roles at Innovaccer, Adobe, and Dell, contributing to enterprise demand generation, inside sales transformation, and scalable pipeline creation initiatives. At Snowflake, Dan operates as a second-line leader responsible for scaling SDR strategy across India & SAARC - focused on talent development, operational excellence, pipeline acceleration, and building the next generation of enterprise sellers. He is particularly passionate about the evolution of modern outbound, AI-driven sales transformation, and the growing role of Sales Development as a strategic GTM function. Always open to mentoring, collaboration, and contributing to the sales community.

Location

Bengaluru

Work experience

Head of Sales Development - India & SAARC at Snowflake, Oct 2025 - Present · 1 yr 2 mos, Bengaluru

Senior Manager - Sales Development (India, SAARC & Japan) at Zscaler, Aug 2024 - Oct 2025 · 1 yr 3 mos, SDR Leader | Driving Pipeline Growth & High-Performing Teams Across APJ In FY25, I led a team of 18 SDRs across India & SAARC and Japan, including 2 team leads, driving growth across Commercial, Enterprise, Government, Majors, and Strategic accounts. India & SAARC Highlights: * $72M pipeline generated (+30% YoY), 187% of opportunity creation target achieved (688 qualified opportunities), 34% reached Stage 3+, $8.7M ACV sourced (15% conversion to closed-won) * 4 Senior SDR promotions, 1 Enterprise AE, 1 Commercial AE, 1 Channel SDR, 1 SDR leadership promotion * Multiple awards: CEO Award (Global), APJ SDR of the Year, Top Team APJ Progression Contest, Global Prospecting Day Top Team, SDR Innovations Award, Global Ecosystem Award Japan Highlights: * $154M pipeline generated, 200% of opportunity creation target achieved (866 Stage 1s), 13% progressed to Stage 3+, $16M ACV sourced (10% conversion to closed-won) * 3 Senior SDR promotions, 1 Team Lead promotion, 1 SDR promoted to US, 2 AE promotions * Multiple awards: Top Global Team in Pipeline Generation, ONEteam Award, SDR Leadership Award (APJ) Personal Recognition: H1 & H2 FY25 SDR Manager MVP, FY25 APJ Leader of the Year, Growth Hack Winner (APJ), FY25 Global Leader of the Year, President’s Club Achiever. Passionate about building high-impact SDR teams, driving pipeline acceleration, and nurturing talent to deliver measurable business results across regions.

Manager - Sales Development (India & SAARC) at Zscaler, Nov 2022 - Jul 2024 · 1 yr 9 mos, Leading the India & SAARC region, I manage a team of 8 SDRs spread across Delhi, Mumbai, and Bangalore, including 2 team leads. My focus is on driving success across Commercial, Enterprise, Large Enterprise, Government, Majors & Strategic accounts through strategic leadership and team development. FY23 • Achieved 115% of the target with $45M in pipeline Key accomplishments: • Awarded SDR MVP (Top SDR) • Secured 2 Impact Awards from the Sales Team • Promoted 1 SDR to Renewals • Elevated 2 Sr. SDRs and 1 team member into a Leadership role FY24 • Surpassed goals with 120% attainment and $55M in pipeline Notable achievements: • APJ Level-Up Leader for H1 FY24 • APJ Leader of the Year FY24 • SDR MVP (Top SDR Globally) • Rookie of the Year (Top Newcomer Globally) • Earned 5 Impact Awards from the Sales Team • Bootcamp MVP – First in APJ • Advanced 1 SDR to CSR and promoted 1 Sr. SDR

Sr Manager - Enterprise Sales at Innovaccer, Oct 2020 - Apr 2022 · 1 yr 7 mos, Noida, Uttar Pradesh, India

Regional Sales Manager at Innovaccer, Oct 2019 - Oct 2020 · 1 yr 1 mo, Noida Area, India

Global Account Sales Manager - Creative Cloud at Adobe, Apr 2018 - Nov 2019 · 1 yr 8 mos, Noida Area, India

Education

Doctor's Degree, Business Administration and Management, General, ESGCI

Building and Leading Effective Teams, Leadership, Columbia Business School