Headline

Design Leader | 10+ yrs | Ex-Flipkart, Ex-Vizury | 0→1 & Scale | Product & Experience Design for Growth & Monetization

About

Over the last 10+ years, I’ve worked at the intersection of product, growth, and monetization - designing experiences, ad ecosystems, and design systems that drive engagement and revenue across startups and large platforms. I build and scale solutions across diverse business contexts - balancing user needs with business outcomes. My work spans UX flows, creative systems, and scalable frameworks - bringing structure, direction, and execution across both early-stage and established environments. Core strengths: • Product Thinking & Execution • Growth & Monetization Design • Scalable Design Systems • Cross-functional Leadership • Design Strategy, Direction & Mentoring

Location

Greater Bengaluru Area

AI stack

claude

gemini

midjourney

notebooklm

openai

Adobe Firefly

Work experience

Creative Consultant | Independent at Piercing Perspectives, Jan 2017 - Present · 9 yrs 10 mos, India, - Worked with multiple brands across branding, digital marketing, events, and experience design, delivering end-to-end creative solutions - Led projects spanning brand identity, campaigns, content, and on-ground experiences, aligning creative output with business goals - Collaborated with clients across industries including F&B, education, events, and emerging businesses Selected clients: Keventers Mysore, Yoska.in, GSSS Colleges, WeNxt Aviation (Sharjah), OnABreak, WOW Mysore, PAW, Triathlon Mysore, Chamundi Challenge, Wonder Works, Curtain Concepts, Wild Acres, GR, Blend Milkshakes, Deccan Coffee, GFS Mysore, AEL – Academy for Experiential Learning

POD Head, BGMH & Grocery - Brand Ads at Flipkart, Feb 2022 - Jan 2025 · 3 yrs, Bengaluru, Karnataka, India, - Led end-to-end design for category-level initiatives, spanning planning, production, and delivery across high-visibility ad and commerce surfaces - Built and scaled design processes that improved consistency, speed, and quality across campaigns and store experiences - Drove cross-functional alignment across product, marketing, and business teams to deliver design-led solutions tied to growth and monetization - Mentored and guided designers, strengthening design thinking and execution across the pod - Contributed to improving UI/UX across ad experiences, focusing on usability, performance, and conversion - Defined and evolved guidelines for ad widgets and store creation, enabling scalable and repeatable design systems for brands

Visual Designer / Product Design- Flipkart Video at Flipkart, Mar 2020 - Feb 2022 · 2 yrs, Greater Bengaluru Area, - Delivered end-to-end creative solutions across product and category requirements, from concept to execution - Contributed to 12+ original content launches, developing distinct visual identities and campaign systems for each - Designed templates and frameworks for category-specific creatives, improving scalability and consistency - Collaborated closely with cross-functional teams including product, marketing, and operations to align design output with business goals - Played a key role in improving user experience and engagement through design-led execution

Co-Founder at Rhythm 'n Brews, Apr 2018 - Feb 2022 · 3 yrs 11 mos, India, - Built and managed a 100-seater café from the ground up, handling everything from concept and design to day-to-day operations - Led end-to-end setup including interiors, customer experience, menu curation, branding, and overall atmosphere of the space - Managed core business functions including finance, hiring, vendor coordination, and operations - Took on multiple roles as needed, including cashier, barista support, service, and basic kitchen operations to ensure smooth functioning - Built a community-driven space centered around food, coffee, music, and creative expression - Pivoted the business into a cloud kitchen model during the pandemic to sustain operations

Creative Lead at iSTAR Skill Development Pvt Ltd, Dec 2015 - Dec 2016 · 1 yr 1 mo, Bengaluru, Karnataka, India, - Bridged content, design, and technology across teams, working closely with SMEs, developers, and business stakeholders to shape effective learning experiences - Designed and scaled visual and gamified learning systems that simplified complex concepts and improved content retention across a diverse learner base (200,000+ users pan India) - Created concept-driven learning formats (including story-led, fun-based, and memory-driven approaches) to make content more engaging and easier to absorb - Contributed to marketing and sales efforts by designing pitch materials, communication frameworks, and training narratives aligned with business goals - Led planning, production, and delivery of creative output across the brand and its products, ensuring consistency and clarity across touchpoints - Brought design-led thinking into problem-solving, working across content, product, and tech constraints to deliver effective solutions

UI / Creative Designer at Vizury, Apr 2014 - Nov 2015 · 1 yr 8 mos, Bangalore, - Designed performance marketing creatives across multiple geographies including India, Middle East, Brazil, Korea, and Japan - Built and iterated on ad formats and creative systems optimized for conversions and customer retention - Worked across CRM and paid channels, aligning design decisions with campaign performance metrics and user behavior - Iterated on creatives based on performance insights, improving effectiveness across different audience segments and platforms - Collaborated with cross-functional teams to deliver high-impact creatives tailored to regional audiences and platform requirements

Education

Diploma, Graphics, 2D, 3D Animation, VFX, SFX, Aptech - Arena Animation

Certification, Computer hardware and office tools, STPI (Science & Technology Entrepreneurs Park)

Public links

clevinwr.framer.website: https://clevinwr.framer.website/