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Cibin G.

Gaming & Consumer Apps | Product, Growth, UA & Monetization | IIM Kozhikode

Greater Bengaluru Area

17+ years of work experience

Square Enix
Apr 20233 yrs 7 mosPresent

Bengaluru, Karnataka, India

Led game operations, product management, and new business initiatives for F2P mobile games, scaling our mobile games through data-driven LiveOps, UA, and monetization strategies.
Square Enix
Jul 20202 yrs 9 mosMar 2023

Bengaluru, Karnataka, India

Dream Theatre Pvt. Ltd.
Jan 20155 yrs 6 mosJun 2020

Mumbai Metropolitan Region

Started as senior manager and then advanced to business head to lead the B2B business for the company. Owned P&L and commercial strategy for a multi-million-dollar global IP licensing business, delivering sustained growth across a portfolio of major gaming and entertainment properties. Managed a portfolio of global gaming and entertainment IPs, including Angry Birds, Pokemon and Candy Crush, etc. driving royalty income through licensing strategy and commercial partnerships.
Sep 20122 yrs 1 moSep 2014

Mumbai Area, India

Started my own service delivery company in the digital marketing & retail activation space. Responsible for managing the entire business - lead generation, new business development, service delivery, campaign management, billing etc. Scaled to 15+ clients across paid acquisition, digital strategy and web; performance campaigns delivered an average 4X ROI and approximately 30% average client revenue growth.
Apr 20093 yrs 5 mosAug 2012

Mumbai Metropolitan Region

Managed a ~$400K annual marketing budget for Game4U, leading digital acquisition, game/product launches, CRM/loyalty and gaming community initiatives across one of India’s leading gaming retail businesses. Delivered approximately 30% growth in online sales, launched the Game4U loyalty program to increase repeat purchase behaviour, and led national gaming/community activations including ComicCon.

Education

Indian Institute of Management, Kozhikode

Master of Business Administration, Business Administration and Management, General

Indian Institute of Management, Kozhikode

20262 yrs2028
University of Mumbai

Bachelor of Science (B.Sc.), Information Technology Project Management

University of Mumbai

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Headline

Gaming & Consumer Apps | Product, Growth, UA & Monetization | IIM Kozhikode

About

Seasoned leader with 14+ years of expertise in game publishing, game development, product management, data analytics, marketing, IP licensing, and strategic partnerships. Proven track record of scaling high-performing game titles, leveraging data-driven decision-making to optimize user engagement, monetization, and growth. Expert in LiveOps, performance analytics, and A/B testing, driving revenue through strategic product improvements, user acquisition, and retention strategies. Passionate about gaming, with a deep understanding of developer needs, platform integrations, and global gaming trends—demonstrated by scaling a mobile game from $0 to $100K/month revenue within a year through data-backed monetization and product strategies.

Location

Greater Bengaluru Area

Work experience

General Manager at Square Enix, Apr 2023 - Present · 3 yrs 7 mos, Bengaluru, Karnataka, India, Led game operations, product management, and new business initiatives for F2P mobile games, scaling our mobile games through data-driven LiveOps, UA, and monetization strategies.

Sr. Manager at Square Enix, Jul 2020 - Mar 2023 · 2 yrs 9 mos, Bengaluru, Karnataka, India

Business Head at Dream Theatre Pvt. Ltd., Jan 2015 - Jun 2020 · 5 yrs 6 mos, Mumbai Metropolitan Region, Started as senior manager and then advanced to business head to lead the B2B business for the company. Owned P&L and commercial strategy for a multi-million-dollar global IP licensing business, delivering sustained growth across a portfolio of major gaming and entertainment properties. Managed a portfolio of global gaming and entertainment IPs, including Angry Birds, Pokemon and Candy Crush, etc. driving royalty income through licensing strategy and commercial partnerships.

Founder CEO at The Branding People Inc, Sep 2012 - Sep 2014 · 2 yrs 1 mo, Mumbai Area, India, Started my own service delivery company in the digital marketing & retail activation space. Responsible for managing the entire business - lead generation, new business development, service delivery, campaign management, billing etc. Scaled to 15+ clients across paid acquisition, digital strategy and web; performance campaigns delivered an average 4X ROI and approximately 30% average client revenue growth.

Marketing Executive at Milestone Games Pvt. Ltd., Apr 2009 - Aug 2012 · 3 yrs 5 mos, Mumbai Metropolitan Region, Managed a ~$400K annual marketing budget for Game4U, leading digital acquisition, game/product launches, CRM/loyalty and gaming community initiatives across one of India’s leading gaming retail businesses. Delivered approximately 30% growth in online sales, launched the Game4U loyalty program to increase repeat purchase behaviour, and led national gaming/community activations including ComicCon.

Education

Master of Business Administration, Business Administration and Management, General, Indian Institute of Management, Kozhikode

Bachelor of Science (B.Sc.), Information Technology Project Management, University of Mumbai