Headline

Growth Marketing | Performance Marketing | Strategic Growth Partner for Enterprise & Mid-Market Brands | Ex M&C Saatchi

About

I used to build circuits. Now I build growth systems. I studied Electronics & Communication Engineering at VIT, but I found my way into marketing because I was fascinated by how people make decisions. Engineering taught me to think in systems, and that's still how I approach growth today. Marketing humbles you fast. One week, a campaign you barely believed in drives 45% more orders. The next week, your "sure thing" falls flat. I've managed $300K/month advertising portfolios across APAC and Australia, and if there's one thing I've learned, it's that the market rewards curiosity more than certainty. I believe sustainable growth isn't built on hacks, it's built on experimentation, measurement, and understanding customer behavior. Data tells you where to look. Patterns tell you what's happening. Creativity is what creates disproportionate outcomes. The best results come from combining all three. Today, I work at Pixis, helping enterprise brands scale customer acquisition through AI-powered marketing and strategic consulting. Previously at M&C Saatchi Performance, I managed high-growth accounts across multiple markets, was recognized as Innovation Champion, and built an optimization framework that later became part of an internal AI model. I'm particularly interested in the intersection of AI, consumer psychology, and growth. That's what you'll mostly find here, lessons from campaigns, observations on marketing, and honest reflections on what's working, what isn't, and why. If you're building a product, scaling a business, or simply enjoy thinking deeply about growth, I'd love to connect.

Location

Bengaluru

AI stack

antigravity

opencode

Work experience

Customer Solutions Strategist at Pixis, Oct 2025 - Present · 11 mos, Greater Bengaluru Area, • Manage a portfolio of mid-market accounts across three Lines of Business for India's largest preschool networks, tailoring data-driven strategies to navigate complex education sector compliance and user-acquisition landscapes, overseeing a combined budget of ₹60–70 Lakhs/month and acting as primary trusted advisor to executive and C-level stakeholders. • Drove 26% increase in Qualified Leads and 27% reduction in CPQL YoY for EuroKids B2C by uncovering intent gaps across keyword strategies and campaign types, delivering actionable insights that improved funnel quality at scale. • Achieved the lowest recorded CPQL for EuroKids B2B on Google, delivering consistent 10–15% CPQL reductions month-over-month through refined campaign strategy, maximizing customer success within the same budget scale. • Identified and executed portfolio upselling and account mining opportunities across the portfolio, expanding advertising investment and driving product adoption of additional Google Ads solutions including Demand Gen and YouTube. • Engineered prompt/context configurations and provided live feedback to optimize Prism (proprietary AI tool), integrated AI workflow and dashboards to streamline performance marketing tasks, driving measurable efficiency gains for cross-functional teams and shaping AI-era product roadmaps.

Paid Search Planner at M&C Saatchi Performance, Nov 2024 - Jul 2025 · 9 mos, Bengaluru, Karnataka, India, • Recognized as the Innovation Champion of the Bangalore Team at the 2024 Performers Awards for pioneering impactful solutions. Promoted from Senior Search Executive to Search Planner within the next year year of joining, reflecting strong performance and leadership. • Managed Google Ads strategy, execution, and optimization for high-profile clients in Ride Hailing/Food Delivery Industry and SaaS start-ups, managing monthly budgets of $200K–$300K a month across 7+ regions with 2-3 sub verticals each. • Drove performance marketing KPIs by boosting Grab Food orders by 45% and reducing cost per order by 34%, while increasing app traffic by 26% through A/B testing, keyword targeting, and seasonal insights. • Conducted experiments to refine bid strategies according to changing business goals, and reduce acquisition costs. • Presented performance reports to stakeholders on a weekly and biweekly basis for securing 100% client retention rate and approval for 10% higher budgets Quarter over Quarter for major verticals to succesfully scale the accounts. • Designed the Google Search Ads Optimization Sheet (OPTICS)—an in-house document to guide professionals and interns in crafting actionable insights and improving optimization decisions, now integral to an AI-powered companion model.

Senior Executive at M&C Saatchi Performance, Jun 2023 - Nov 2024 · 1 yr 6 mos

Campaign Manager at Blockwiz, Dec 2022 - May 2023 · 6 mos, • Developed and executed comprehensive marketing campaigns that aligned with clients' goals and objectives, while managing campaign budgets to maximize ROI. • Successfully executed a multi-channel 30-day campaign for a US-based Web 3 Digital Asset Management Company resulting in 420+ platform users with a CAC of $15, while simultaneously increasing social following by 16% and improving engagement rate from 1.5% to 4.5%. • Built and maintained strong relationships with clients, gaining a deep understanding of their needs and industries to provide effective solutions. • Collaborated seamlessly with cross-functional teams, spanning design, copywriting, content writing, performance marketing analytics, and SEO to deliver highly effective campaigns and projects. • Monitored and analyzed campaign and project performance to identify opportunities for optimization and improvement, staying up-to-date with the latest Web 3 marketing trends and best practices.

Ads Associate at Intent Farm - Digital Ads & SEO Agency, Apr 2022 - Nov 2022 · 8 mos, • Managed and executed PPC campaigns for multiple E-commerce brands, delivering strong ROAS by daily optimization of ad spends and performance. • Achieved over 4 ROAS for a virgin Amazon skincare account by conducting in-depth keyword research with Helium 10 and optimizing listings initially and then using Traffic sculpting to better analyze and optimize the account. • Improved key campaign metrics such as Impressions, Clicks, CTR, CPC, and ROAS by analyzing campaigns from a funnel perspective. • Utilized Google Analytics and other data sources to track campaigns efficiently and prepare regular reports for weekly, monthly, and quarterly updates on progress and optimization opportunities

Business Development Executive at IOLITE Technologies, Feb 2021 - Dec 2021 · 11 mos, Bengaluru, Karnataka, India, • Developed and executed effective strategies to pitch the company's software solutions to prospective clients, resulting in the acquisition of new businesses. • Fostered strong relationships with clients by providing excellent communication and support, resulting in increased client satisfaction and loyalty. • Collaborated with project managers to identify and capitalize on new revenue opportunities for existing clients, driving business growth and profitability.

Education

BTech - Bachelor of Technology, Electrical, Electronics and Communications Engineering, Vellore Institute of Technology

Digital Marketing, IIDE - The Digital School