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E-Commerce Category Manager| Fashion & Lifestyle Retail Specialist | | Ecommerce Experience in category management, Brand management, Buying, Planning & Marketing.

About

Highly analytical and data-driven E-commerce Manager with over 9 years of experience in Career Consultant, Buying and Merchandising Category Management, Brand Management, Planning & Marketing, and Account Management within the top Fashion and Lifestyle E-commerce industry. Accomplishments: As a Buyer at Reliance Retail, handled a business size of INR 17cr significantly increased sales by optimizing assortment planning, and launched new product categories. also managed supplier relationships and used tools like Tableau to track performance — showing both analytical and commercial acumen. . As a Category Manager Consistently achieved and exceeded 100% sales targets for three consecutive years. . Spearheaded year-on-year category growth from INR 60cr to INR 100cr. . Curated and managed product assortments within assigned categories, optimizing the mix of products, brands, and SKUs to align with customer demand and business objectives. . Drove tremendous category revenue growth, contributing 100% of sales to the category's success.

Location

India

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Work experience

Ecommerce Category Manager at VOI JEANS RETAIL INDIA PRIVATE LIMITED, Feb 2026 - Present · 7 mo, Bengaluru, Managed end-to-end seller accounts across Amazon, Flipkart, Myntra, AJIO, and Shopify, ensuring accurate, optimized, and live product listings Monitored account health and resolved issues Led and mentored a team of executives; assigned daily targets, tracked performance, and improved productivity through structured training, listing optimization, and content management Tracked sales, conversion rates, and revenue growth Analyzed reports using tools like Google Analytics Planned and managed ad campaigns on marketplaces and optimized for better ROI Coordinated promotional activities including deals, discounts, and sales events Ensured stock availability and avoided stock-outs by coordinating with warehouse/logistics teams Monitored order processing and returns Managed seasonal buying and merchandising for e-commerce partners to forecast products Planned product assortment for e-commerce partners as per business requirements Coordinated with marketing and product teams on seasonal and monthly product launches

Ecommerce Manager at Paramount Consulting group UK, Sep 2023 - May 2026 · 2 yrs 9 mos, Letchworth, England, United Kingdom, •Strengthening and increasing account revenue by implementing a comprehensive strategy. Managing client accounts involves overseeing their orders, transactions, and ensuring timely delivery of products or services This may involve coordinating with various departments within the eCommerce company, such as logistics, customer service, and marketing • This includes addressing inquiries, resolving complaints, and aiding with product selection or troubleshooting technical issues Collaborating with the sales and marketing teams to develop strategies for acquiring new clients and retaining existing ones Assisting clients with onboarding processes, guiding them through the eCommerce platform, and providing training on how to use various features effectively.

Category Manager/ Reliance Retail(One of the biggest online ecommerce platform (Ajio.com) at Reliance Retail, Jan 2022 - Aug 2023 · 1 yr 8 mos, Bengaluru Area, India (Ajio.com), Built Fashion & lifestyle Categories of Sunglasses and Accessories Achieved INR 60Cr to 100Cr revenue across these categories more than what Annual outright purchase was planned for the financial year. Track the performance of products within category using key performance indicators like conversion rate, average order value, and return on investment and prepare regular reports and present. Responsible for driving top line and bottom line for fashion and lifestyle business for AJIO.com in alignment with company strategy for non-apparel category (Accessories-Handbags, Belt, Wallets, Belts, Sunglasses) Buying Local Share 60% and 40% International Buying(Worked With big brands Like Moschino, Love Moschino, Fossil, Kate-spade, Ray-Ban,Tommy Hilfiger,Kate spade, Under amour, Steve madden, Guess Managed the analysis of customer buying patterns and market trends to identify untapped opportunities in the sunglass and men's accessories category, resulting in a 15% increase in revenue. Increased profit margins by effectively controlling budget and overhead and optimizing product turns. Created and launched new online marketing strategies, resulting in 40% sales increase. Implemented a strategic pricing strategy for sunglasses, resulting in a 10% increase in average order value and a 10% increase in conversion rate monthon-month growth Developed and executed promotional campaigns for men's accessories, resulting in a 20% increase in sales volume during the campaign period Responsible for executing Annual operating plan, Managing Revenue, Inventory health, Portfolio Growth,Marketing. Responsible for Discount Management (Aging - DOH based) Vendor Portal, RTV, stock correction, and liquidation & would be reporting to the e-commerce head (fashion and lifestyle) & There are 2 subordinates reporting to me

Buyer /Reliance Retail(One of the biggest online ecommerce platform (Ajio.com) at Reliance Retail, Jun 2018 - Dec 2022 · 4 yrs 7 mos, India, Category Handled Business Size is INR 17Cr & Key Strategy done for purchasing established & improving brands. Increased catalog size by optimized assortment planning (grow width in right areas) & introduce new categories. Increased sales revenue 150% in first 6 months and 400% by end of year. Ensuring proper check on Content Product features & highlights of all options for the season. Reduced costs by 30% through client and distributor price negotiations.Building and maintaining relationships with suppliers and manufacturers. Promoted products through social media, e-mail marketing and online advertising to Increase and Boost sales Revenue. Identifying potential products to be sold on the e-commerce platform. Conducting market research to understand customer demands and trends. Evaluating suppliers and products based on various criteria such as quality, price, and reliability. Managed financial tracking, inventory coordination and ensure that products are in stock and readily available for customers. This includes forecasting demand, placing orders, and minimizing overstock or stock outs. Working closely with other departments like marketing, sales, and operations to align procurement activities with overall business goals Aligned for year to year to growth. Created and maintained website content with accurate prices, products and information.Identifying potential products to be sold on the e-commerce platform. Leveraged Tableau analytics tools to track product performance, sales trends, and product assortment ,marketing strategies, Refill orders. Building and maintaining relationships with suppliers and manufacturers and visiting Trade shows .

Assistant Buyer/ Reliance Retail(One of the biggest online ecommerce platform (Ajio.com) at Reliance Retail, Jun 2017 - May 2018 · 1 yr, Bengaluru Area, India, Category Handled Business Size is £350k.Buying Local Share 80% and 20% International Buying Assist in selecting the range of products to be sold online. Collaborate with the Buyer to determine the mix of brands, styles, and categories. .Collaborate with the pricing team to set competitive prices for products. Monitor and adjust prices based on market conditions and sales performance. Monitor and maintain optimal stock levels based on sales forecasts and historical data. Track and analyze inventory turnover rates Collaborate with the marketing team to create compelling product listings, including images and descriptions. Ensure products are accurately categorized and tagged for easy search and navigation. Assist in negotiating terms with suppliers, including price, delivery schedules, and payment terms. Seek opportunities for cost savings and improved terms.. Analyze sales reports and performance metrics to identify trends, opportunities, and areas for improvement. Provide insights and recommendations based on data. Assist in selecting the range of products to be sold online. Collaborate with the Buyer to determine the mix of brands, styles, and categories. .Collaborate with the pricing team to set competitive prices for products

Business Development Executive at Flipkart, Nov 2011 - Mar 2016 · 4 yrs 5 mos, Bangalore, Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors. Negotiated client contracts and agreements to cultivate profitable business transactions. Created cross-functional teams to promote consistent brand messaging, demandgeneration programs and sales tools. Established and maintained highly effective relationships with clients and industry partners to drive growth. Managed the creation and submission of client invoices, resulting in a 20% increase in on-time payments and overall client satisfaction. Utilized SAP & ERP tools to streamline processes, reducing report generation time by 30% and improving overall efficiency. Sent sales reports to brands for increasing month on month increased Revenue of £100K Activated Merchandising offers creations, banner uploads on mobile Application and desktop Application

Education

Bachelor of Commerce - BCom, Accounting and Finance, MES INSTITUTIONS