Headline

E4M 30 Under 30 🏆 | Entertainment & OTT Marketing | Film & Series Campaigns | JioHotstar | Ex ZEE5 | 360° Integrated Marketing | Building Fandom at Scale

About

I build marketing campaigns that turn films and series into cultural conversations. An entertainment marketing professional working at the intersection of storytelling, audience behavior and platform growth, currently leading integrated marketing for premium OTT and television IPs across India. Across ZEE5, ZEE Kannada and digital ecosystems, I have led end-to-end 360° campaigns — from title positioning and creative strategy to media execution, optimization and performance analytics — helping entertainment properties grow audiences, drive subscriptions and build fandom. Key impact areas: • Launch marketing for OTT originals and films • Cultural and pop-culture led campaign strategy • Audience growth & digital community scaling (3M → 6.8M followers) • Subscriber acquisition & GTM strategy optimization • Integrated ATL + Digital + Experiential campaigns • Cross-functional collaboration across content, publicity, media and partnerships I’m deeply passionate about the evolving streaming ecosystem and fascinated by how entertainment marketing can shape culture, conversation and fandom at scale. Always open to conversations around: Films & Series Marketing OTT & Streaming Strategy Cultural Marketing & Global Content Launches

Location

Bengaluru

AI stack

claude

gemini

midjourney

openai

perplexity

ChatGPT

Work experience

Assistant Manager Marketing at JioHotstar, Jul 2026 - Present · 4 mos, Bengaluru, Karnataka, India

Kannada ZEE5 — Assistant Manager Marketing at ZEE5, Aug 2025 - Jul 2026 · 1 yr, Bengaluru, Karnataka, India, Lead marketing strategy and execution for original films and series on ZEE5 Kannada, driving subscriber growth and audience engagement across integrated media ecosystems. Led 360° launch campaigns delivering 200M+ impressions Drove highest subscription spike through original web series launch Managed ₹15Cr campaign investments across multi-channel media Built fandom through digital-first and cultural activations

Assistant Marketing Manager ZEE Kannada at Zee Entertainment Enterprises Limited, Mar 2023 - Sep 2025 · 2 yrs 7 mos, Bengaluru, Karnataka, India, Owned integrated marketing and brand growth strategy for flagship entertainment properties reaching mass and regional audiences across Karnataka.

Marketing Associate at ShareChat, Aug 2021 - Feb 2023 · 1 yr 7 mos, Bangalore Urban, Karnataka, India, Executed large-scale performance and creator-led marketing campaigns across one of India’s largest short-video ecosystems.

Brand Management Intern at Zee Kannada Entertainment, Jan 2021 - Apr 2021 · 4 mos, Bangalore Urban, Karnataka, India

Education

Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services, Dayananda Sagar University

Bachelor's degree, Computer Applications, Sdc degree college