Headline

Finance × Marketing | Brand Spend Control & Influencer Analytics @ Scaler | Semi Qualified CA | PGP MT @ SSB | Co-Founder, Hummusapiens | Co-Founder Onlyfeet

About

Most finance people don't understand marketing. Most marketers don't understand finance. I operate at that intersection — and that's where the decisions that actually matter get made. Currently at Scaler, I own the brand spends control system — every marketing rupee tracked, categorized, and reported to the department head. On the influencer side, I built our creator database from scratch (262 Instagram + 65 YouTube creators, structured with a 6-category, 40-sub-genre taxonomy), shortlist talent for campaigns, and analyze whether our influencer bets are actually working. Before this: 4 years in audit and PE due diligence — quality of earnings on 8 companies across alcobev and petroleum sectors, internal audits for Korean MNC clients (POSCO India, Autogen Sensortec), and a manufacturing engagement that contributed to ₹52 Cr in compliance cost savings. Credentials: CA Final (Group II cleared) + MBA candidate at Scaler School of Business, where I serve as President of the Finance Club. Outside work, I co-founded Hummusapiens — a clean-label artisan hummus brand in Bengaluru. Three stalls. Growing pre-orders. A Zepto launch in the works. Building something from scratch teaches you what spreadsheets can't. What I'm looking for: Roles where financial rigour meets strategic execution — Brand Finance, Marketing Analytics, FP&A, or Founder's Office. Consumer brands, D2C, EdTech, and high-growth startups are where I operate best. If that's the kind of work you're building, let's connect.

Location

Bengaluru

Work experience

Co-Founder at Onlyfeet.in, Sep 2025 - Present · 10 mos, Bengaluru, Conducted white space analysis to identify an underserved positioning in the Indian footwear market, informing product and channel decisions Owned unit economics — tracked cost per order, contribution margins, and per-channel profitability to assess true business viability beyond topline numbers Designed and ran offline A/B tests across corporate and residential hubs, using direct sales as a structured experiment to validate pricing, messaging, and customer segments Named and co-developed the OnlyFeet brand identity, including positioning and go-to-market narrative Contributed to a 4X profit growth over 6 weeks through a dual-channel strategy combining Meta performance marketing with direct offline engagement Tools & platforms: Shopify · Razorpay · Meta Ads · IndiaMart · Shiprocket

Internal Audit Associate at JVN & Co LLP, Feb 2025 - Jul 2025 · 6 mos, 1. Led 10+ end-to-end internal audits across finance, operations, and compliance functions, identifying 20+ critical risk areas and process inefficiencies 2. Strengthened internal controls by identifying 15+ control gaps, reducing potential financial leakages by ₹25–40 lakhs annually 3. Advised management on 5+ regulatory/tax updates, enabling proactive compliance and avoiding penalties 4. Mentored 3–5 junior team members, improving audit execution efficiency and reducing review iterations by 25% 5. Led internal audit engagements for Korean MNC clients — POSCO India and Autogen Sensortec — across operational, financial, and compliance risk domains

Industrial Trainee at Kirloskar Oil Engines Limited, Nov 2022 - Feb 2024 · 1 yr 4 mos, Pune District, 1. Reduced 26AS reconciliation time from 2 days to ~2 hours (90%+ improvement) by designing a structured Excel-based workflow, significantly improving turnaround time and team productivity. 2. Partnered with external auditors during annual audits, ensuring seamless execution and adherence to governmental and tax compliance standards 3. Reduced TDS reconciliation time from ~7 days to 3 days (55–60% improvement) by streamlining workflows, eliminating 100% of late fines and penalties. 4. Partnered with CFO to evaluate employee skillsets and organizational gaps, synthesizing feedback and presenting data-driven insights to cross-functional leadership (HR, Legal, Finance, VPs) to support strategic decision-making.

Articled Assistant at Sudit K. Parekh & Co. LLP, Feb 2021 - Nov 2022 · 1 yr 10 mos, 1. Independently managed 8–12 statutory and tax audits for private companies, ensuring full compliance with CARO and applicable regulatory frameworks.

Education

PGP IN MANAGEMENT AND TECHNOLOGY, Scaler School Of Business

Bachelor of Commerce - BCom, Law, MES Garware College of Commerce (Autonomous)