Headline

Leading D2C marketing @Samsung Electronics | Ex Growth @INDmoney | Ex @Dentsu Webchutney | Data Science Enthusiast

About

• Engineer by education and Digital Marketer by choice, working as Chief Manager Marketing @Samsung Electronics. Ex - Senior Growth Manager @ INDmoney.. • Experienced with both App and D2C digital ecosystem. • Strong affinity towards Digital Strategy and Planning. Helped in building brand and performance strategies for various clients along with helping in the creative & content approach. • In-depth technical knowledge of various paid, social, affiliate, influencer, media buying, DSP’s and programmatic channels & tools covering most of the self-serve and third party platforms. • Automation & Tech Enthusiast always willing to explore more in the field of Automation and Mar-Tech.

Location

Gurugram

AI stack

lovable

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Work experience

Chief Manager Marketing (D2C) at Samsung India, Sep 2025 - Present · 1 yr, Gurugram, Haryana, India, Leading digital sales of Samsung's VD (TV & Audio) vertical through samsung.com and Samsung shop app.

Senior Manager Growth at INDmoney, Apr 2023 - Oct 2025 · 2 yrs 7 mos, Gurugram, Haryana, India, Responsible for everything growth @INDmoney. • iOS app acquisition expert. Scaled iOS users to 2X. • App performance campaigns on biddable. Overviewed all social paid campaigns, delivering 3X growth YOY. • Single handedly managed all Media buying and Alliance Partnerships. • Product growth - Referral and Rewards. Superhead US & Indian stocks referral & rewards engine. Was responsible for in app rating product, improving organic Android app rating from 4.4 to 4.6 and iOS from 4.5 to 4.7 within 8 months.

Performance Marketing Manager at INDmoney, May 2021 - Jul 2023 · 2 yrs 3 mos, Gurugram, Haryana, India, Product Growth, Media, Paid & Alliances @INDmoney

Student Member at Idea to Startup Lab, Jun 2020 - Oct 2020 · 5 mos, India, Idea to Startup Lab provides business training to aspiring entrepreneurs aiming at taking their idea to the next level of implementation. Classroom sessions include academic insights & practice oriented workshops led by experienced mentors from Indian school of business and BOCCONI UNIVERSITY, Italy.

Co-Founder at Digital Minimalist, Mar 2020 - Mar 2021 · 1 yr 1 mo, India, Handled human driven performance marketing for Indian clients giving them optimum results at optimum ROI. The difference was we pitched only for those services which have value to our clients and not cross sell to earn money.

Media Manager at Dentsu Webchutney, Feb 2020 - Apr 2021 · 1 yr 3 mos, Greater Bengaluru Area, · Handled Performance/Branding and Reserve Media Buying for Clients like Federal Bank, MFine, Forever 21, Swiggy, Uber, Whirlpool, Max Fashions, Flipkart Seller hub, etc. · Assigned the role of Data Handling Officer (DHO) for Webchutney Bangalore for Data Protection at DAN level.

Education

Post Graduate Diploma, Data Science, International Institute of Information Technology Bangalore

Bachelor of Engineering (BE), Electronics and Communications Engineering, Mugneeram Bangur Memorial University (M.B.M University), Jodhpur

Public links

growthwithchirag.com: https://www.growthwithchirag.com/