Headline

F&V @ Blinkit | Ex Vegrow, OLX, Udaan | IIM Calcutta

About

I'm a astute professional in operations & sales, category and team management with demonstrated history of working in industries like hospitality, E-commerce & Fresh (F&V) for over 8years. Passionate about data and data based decision making.

Location

Bengaluru

AI stack

claude

gemini

meta

Work experience

Category Lead at Blinkit, Mar 2025 - Present · 1 y 7 mo, Bengaluru, Led end-to-end category management for high-value perishables, including Tender Coconut, Brown Coconut, Mango, and Pomegranate, significantly contributing to the company's fresh produce portfolio. Owned P&L for a substantial portfolio exceeding INR 220 Crores annually, demonstrating significant financial accountability and strategic oversight. Spearheaded the establishment and management of multiple Fruit Processing Centers (FPCs) across various states, developing and standardizing comprehensive Standard Operating Procedures (SOPs) for optimized efficiency. Successfully operationalized FPCs in over 12 cities, maintaining backend loss rates below 5% through stringent process controls and operational excellence.

Category Manager at VEGROW, Nov 2022 - Mar 2025 · 2 yrs 5 mos, Managed strategic categories, Pomegranate and Mango, overseeing product lifecycle from procurement to market delivery. Developed and executed comprehensive sales strategies, leading the successful onboarding and integration of key channel partners. Scaled the B2B General Trade partnership model, achieving a monthly demand exceeding 1500+ Tons, significantly expanding market reach and volume. Held full P&L ownership for the category, managing an annual portfolio of INR 120 Crores, demonstrating strong fiscal accountability. Recruited, mentored, and led a high-performing supply and demand team, fostering collaboration and achieving ambitious targets. Oversaw and optimized distribution across diverse channels, including Modern Trade and city-level distribution networks.

Project Manager at OLX Group, May 2022 - Dec 2022 · 8 mos, Gurugram, Haryana, India, - Managed project lost lead (PLL) for OLX Autos - Central ops team. - Portfolio of 1500 units / month from 11 cities. - Improved lead to procurement % from 2% to 5%

Project Manager at OLX Autos, Jul 2021 - Nov 2022 · 1 yr 5 mos, Led a high-impact central project focused on national procurement of lost leads, generating an average of INR 45 Crores in monthly business from ~1200 cars. Managed and mentored a large team of 40 associates, ensuring operational efficiency and high performance. Designed and implemented critical business processes, identified key performance metrics, and leveraged data-driven insights to significantly drive project growth and achieve targets. Collaborated effectively with cross-functional teams and senior stakeholders (City & Zonal Heads) to ensure seamless project execution and alignment with broader business objectives.

Territory Manager at OLX Group, Jul 2021 - May 2022 · 11 mos, Jaipur, Rajasthan, India, - Spearheaded the used car business for OLX Autos in Rajasthan. - Launching and managing retail outlets across the cities in Rajasthan [Jaipur, Udaipur, Jodhpur, Ajmer] - Managing cross functional teams - Inspections, sales, retial/ procurement and aftersales. - Delivered 400% volume growth on monthly business in a span of 12 months. - Managed an average business of 3cr with average 100 units/ month.

Territory Manager at OLX Autos, Jul 2021 - Mar 2022 · 9 mos, Managed the entire retail business operations for the Jaipur territory, Rajasthan, overseeing end-to-end sales and after-sales processes. Built, trained, and managed a robust team of 40+ associates across retail, sales, and after-sales functions. Delivered 6 consecutive months of incremental growth, achieving a remarkable 54% overall growth within the territory. Improved critical retail metrics including Price Communication to 98% and Conversion Rate by 15%. Enhanced city's average dealer participation on auctions from 2.5 to 4.5, and increased active dealers per month from 70 to 110.

State lead at udaan.com, Oct 2019 - Jul 2021 · 1 yr 10 mos, Pune, - Have managed market place and brand aligned business for Home & Kitchen category - Launching brands and sellers on the platform - Managing Inventory, listings, sourcing/ purchase & margins. - Planning supplies by forecasting demand (across all zones) - Launched a national brand on the platform - Operated it more than 200 SKU's across 6 warehouses [Delhi, Kolkata, Mumbai, Bangalore, UP, Bihar] - Build the monthly business of 5cr with a average gross margin of 10%

Education

Executive program in general management, MBA, Indian Institute of Management, Calcutta

Bachelor of Engineering (B.E.), electronics and telecommunnication, B.V.M. engineering college