---
title: "Chirag Agrawal - Head - Affordability & Strategic Partnerships in Bengaluru | Tal"
description: "Meet Chirag Agrawal, Head – Affordability & Strategic Partnerships @ OnePlus | Bank, Fintech & Payments Partnerships | Commercial Strategy & GTM | Loyalty & Monetization | Ex-Reliance Retail | Ex-ICICI Bank based in Bengaluru. AI stack includes claude, deepseek, and gemini."
image: "https://tal.club/meet/chirag-agrawal-1/share-image"
---

# Chirag Agrawal on Tal

## Headline

Head – Affordability & Strategic Partnerships @ OnePlus \| Bank, Fintech & Payments Partnerships \| Commercial Strategy & GTM \| Loyalty & Monetization \| Ex\-Reliance Retail \| Ex\-ICICI Bank

## About

Passionate about building high\-impact partnerships that drive customer loyalty, enhance affordability, and create lasting value\. At OnePlus, I focus on developing strategic collaborations that offer exclusive benefits, making premium experiences more accessible and rewarding for our users\. With experience across Reliance Retail and ICICI Bank, I have worked at the intersection of business growth, customer engagement, and affordability\-driven innovation\. Whether it’s launching loyalty programs, securing exclusive banking offers, enabling seamless financing solutions or scaling partnership ecosystems, my goal is to ensure brands and users both win through meaningful collaborations\. My experience brings in\-depth expertise across customer touchpoints like offline / mainline channel, marketplaces and D2C channels\. Key Expertise: \- Strategic Partnerships & Business Development \- Affordability & Value\-Driven Consumer Propositions \- BFSI Collaborations, Credit & Lending Programs \- Go\-To\-Market Strategy and Market Development \- Loyalty & Customer Engagement Programs Always open to discussions on new partnerships, loyalty strategies, and ways to make premium experiences more accessible\. Let’s connect and explore opportunities to create impact\!

## Location

Bengaluru

## AI stack

claude

deepseek

gemini

meta

openai

## Work experience

Head \- Affordability & Strategic Partnerships at OnePlus, Mar 2024 \- Present · 2 yrs 7 mos, Bengaluru, Karnataka, India, \- Own the affordability, partnerships and commercial strategy charter for OnePlus India, shaping customer acquisition and conversion across Marketplaces, D2C and Offline channels\. \- Built and scaled strategic alliances across banking, fintech, payments and loyalty ecosystems to strengthen consumer propositions and market competitiveness\. \- Lead partner\-funded growth initiatives and commercial negotiations with India's largest financial institutions\. \- Spearhead loyalty and ecosystem partnership initiatives for Red Cable Club, serving 10M\+ active members\. \- Influence business decisions through cross\-functional leadership spanning GTM, sales, marketing, finance and operations\.

Lead \- Affordability & Partnerships \- Electronics at Reliance Retail, Apr 2021 \- Mar 2024 · 3 yrs, Mumbai, Maharashtra, India, \- Owned Affordability & Partnerships for Reliance digital, MyJio stores and JioMart platforms \- making it a key lever for growth and customer acquisition\. \- Planned and executed marquee retail promotions and sales events in collaboration with category, marketing and operations teams\. \- Developed strategic partnerships across banking, fintech and payments ecosystems to strengthen competitive positioning\. \- Influenced commercial strategy through innovative customer offers, partnership\-led propositions and demand generation initiatives\. \- Drove execution across multiple channels and stakeholders to deliver seamless customer propositions and business outcomes\.

Business Manager \- Affordability & Partnerships \- Electronics at Reliance Retail, Mar 2019 \- Mar 2021 · 2 yrs 1 mo, Mumbai, Maharashtra, India

Product Manager \- Enterprise Credit at ICICI Bank, Jun 2015 \- Mar 2019 · 3 yrs 10 mos, Mumbai, Maharashtra, India, Part of ICICI Bank's Rural & Inclusive Banking Group \(RIBG\), supporting lending and growth initiatives across Priority Sector Lending segments\. Worked on product management, cross\-sell programs, portfolio analytics and cross\-functional projects spanning business, policy, risk and operations to improve customer engagement and drive sustainable portfolio growth\.

## Education

Postgraduate Degree, Business Administration and Management, General, Institute of Management Development and Research \(IMDR\), Pune

Bachelor of Commerce \- BCom, Business/Commerce, Sambalpur University

[View the original profile](https://tal.club/meet/chirag-agrawal-1)

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