Senior Manager @WPP Media(Formely GroupM)

On-site

Bengaluru, Karnataka, India


Remote

Gurugram, Haryana, India

Bengaluru, Karnataka, India




Bachelor of Business Administration - BBA, Digital Marketing
UPES

Design Thinking
Laureate Education, Inc.
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Bengaluru
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Digital Marketing Manager at WPP Media, Dec 2024 - Present · 1 yr 9 mos, On-site, Currently overseeing marketing strategy and product launches across diverse categories, with a focus on driving digital visibility and optimizing campaign performance. Efforts have led to increased market penetration, enhanced brand awareness, and significant improvements in customer acquisition and ROAS.
Manager - Performance at WPP Media, Dec 2023 - Dec 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, Currently responsible for end-to-end marketing for Titan, Home Centre, and Reebok, achieving impressive month-on-month revenue growth of 20% and quarter-on-quarter growth of 100%. Successfully managed multi-channel campaigns that increased brand engagement by 40% and expanded customer acquisition by 30%. Additionally, return on advertising spend (ROAS) increased from 2 to 6, significantly enhancing overall campaign effectiveness. By leveraging data analytics, key metrics have been continuously monitored, resulting in optimized strategies that drive sustainable success and align with broader business objectives.
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Bachelor of Business Administration - BBA, Digital Marketing, UPES
Design Thinking, Laureate Education, Inc.