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Chethan Shetty

Performance Marketer | Scaling Lead Generation & Admissions | Meta & Google Ads | Data-Driven Campaigns | CPL, CPA & ROAS Optimization

Bengaluru

3+ years of work experience

MIT World Peace University
Jan 202610 mosPresent

On-site

Results-driven performance marketing professional focused on driving high-quality leads, admissions, and revenue growth through data-led digital strategies. Successfully manage and optimize campaigns across Meta, Google, and YouTube, with a strong focus on improving CPL, lead quality, conversion rates, ROAS, and cost per acquisition. Drive audience strategy, media planning, budget optimization, and cross-functional execution to maximize marketing ROI and achieve business growth targets.
Nitte Meenakshi Institute of Technology
20196 yrs2025

Bengaluru, Karnataka, India

Vueken Digital Marketing
20163 yrs2019

Bengaluru, Karnataka, India

Dec 20141 yr 6 mosMay 2016

Juba, South Sudan

Ace Creative Learning Pvt Ltd
Jul 20131 yr 5 mosNov 2014

Chethan’s AI Stack

claude code
claude code
claude
claude
meta
meta
metaai
metaai
openai
openai

Education

Master’s Degree, Human Resources Development

S.D.M. College of Business Management

20101 yr2011

Master of Business Administration (M.B.A.), Marketing

S.D.M. College of Business Management

20092 yrs2011

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Headline

Performance Marketer | Scaling Lead Generation & Admissions | Meta & Google Ads | Data-Driven Campaigns | CPL, CPA & ROAS Optimization

About

Successful people firmly believe they are in control of their own destiny. They do not let circumstances define them— they create opportunities and shape their own path. When situations are unfavourable, they take action to change them. No matter what has happened in the past, the past does not define who I am. Instead, I focus on the lessons, strengths, and capabilities I have gained from every experience, because that is where true growth and change begin. I have always been fascinated by human behaviour and enjoy connecting with people from different backgrounds, each with their own unique experiences and perspectives. An experienced Marketing Manager with a proven track record in the marketing and advertising industry, skilled in digital strategy, negotiation, customer relationship management, market research, and team management.

Location

Bengaluru

AI stack

claude code

claude

meta

metaai

openai

Work experience

Performance Manager at MIT World Peace University, Jan 2026 - Present · 10 mos, On-site, Results-driven performance marketing professional focused on driving high-quality leads, admissions, and revenue growth through data-led digital strategies. Successfully manage and optimize campaigns across Meta, Google, and YouTube, with a strong focus on improving CPL, lead quality, conversion rates, ROAS, and cost per acquisition. Drive audience strategy, media planning, budget optimization, and cross-functional execution to maximize marketing ROI and achieve business growth targets.

Senior Digital Marketing Analyst at Nitte Meenakshi Institute of Technology, 2019 - 2025 · 6 yrs, Bengaluru, Karnataka, India

Digital Marketing Manager at Vueken Digital Marketing, 2016 - 2019 · 3 yrs, Bengaluru, Karnataka, India

Marketing Manager at JIT Beverage Company Limited, Juba- South Sudan, Dec 2014 - May 2016 · 1 yr 6 mos, Juba, South Sudan

Talent Outreach at Ace Creative Learning Pvt Ltd, Jul 2013 - Nov 2014 · 1 yr 5 mos

Education

Master’s Degree, Human Resources Development, S.D.M. College of Business Management

Master of Business Administration (M.B.A.), Marketing, S.D.M. College of Business Management

Chethan Shetty - Performance Manager in Bengaluru | Tal