Headline

Product & Performance Marketing Management @Digit Insurance | Bengaluru

About

I work in product marketing for self-serve digital products, focusing on onboarding, activation, and feature adoption. My role sits between product, growth, and revenue, where the goal is to help users understand value clearly and take the right actions. I have 2+ years of experience working on app, web and CRM-led journeys across insurance and financial services. I define user segments, map use cases, and design in-product messaging that moves users from first use to repeat usage and upgrades. What I focus on: • Defining user segments and use cases based on customer conversations and behaviour • Turning product strategy into clear onboarding and activation journeys • Writing simple in-product messaging that helps users take action • Executing feature launches end to end with product and tech teams • Using customer feedback and data to improve adoption and reduce support dependency

Location

Bengaluru

AI stack

claude code

notion

openai

ChatGPT

Figma Make

Microsoft Copilot

Work experience

Senior Associate - Product and Marketing at Digit Insurance, Apr 2025 - Present · 1 yr 6 mos

Trainee - Product and Marketing at Digit Insurance, Apr 2024 - Apr 2025 · 1 yr 1 mo

Intern - Product and Marketing at Digit Insurance, Oct 2023 - Apr 2024 · 7 mos

MarTech Committee - Lead at Jagdish Sheth School of Management, Aug 2022 - Sep 2023 · 1 yr 2 mos, Bengaluru, Karnataka, India

Education

PGDM, Marketing/Marketing Management, General, JAGSoM - Jagdish Sheth School of Management

BCom - Bachelor of Commerce, Marketing/Marketing Management, General, Modern Education Society's Ness Wadia College of Commerce, Pune