Headline

Product @Sustainiam | Product and Growth | X- Angel One,Snapdeal,EY

Location

Delhi

AI stack

claude

lovable

notebooklm

ChatGPT

Work experience

Senior Product Manager at Sustainiam, Jan 2026 - Present · 8 mos, Noida, Uttar Pradesh, India

Product Manager at Angel One, May 2023 - Jan 2026 · 2 yrs 9 mos, Bengaluru, Karnataka, India, 1. Led user acquisition analytics - powering insights, behavioral analytics, & hypotheses testing 2. Drove in-house A/B Testing Framework creation for testing and validating hypotheses using statistical means 3. Collaborated with business and marketing stakeholders to understand and build custom analytics solutions

Product & Analytics at RedDoorz, Jan 2022 - Apr 2023 · 1 yr 4 mos, Noida, Uttar Pradesh, India, 1. Led the product analytics for 2 core products of Reddoorz- RedSeller and Groww. Documented Product Requirements, instrumented clickstream requirements, drove the insights on the products. 2. Built and implemented multi-touch points first/last click attribution of the sessions and bookings with the help of MarTech data of Appsflyer - Google Analytics - Clevertap and employing incrementality. This further helped in channelizing marketing spends for optimum ROI generation. 3. Developed clickstream instrumentation for behavioral analytics and generated insights → Built custom Dashboards for analyzing trends and running RCA of the product bugs. 4. Acted as a SPOC for cross functional meetings between MarTech partners -Appsflyer, Criteo, and Clevertap → Documented product requirements and worked as a lever between in house Tech and MarTech Partners. 5. Second-guessed the need of personalization in the app using pre-analysis and user behavior.

Performance Marketing and User Growth at Snapdeal, Feb 2021 - Jan 2022 · 1 yr, Gurugram, Haryana, India, 1. Built inhouse order attribution systems which helped us to move away from expensive MarTech tools such as Appsflyer, Apsalar and track everything internally - saving us millions of rupees. 2. Built system to feed in different LTV signals to marketing APIs , thereby , maximizing ROI of marketing campaigns. 3. Worked with category team to identify bad selling products - high RTO %- and remove the same from the marketing feed on Facebook and Google. This helped improving RTO % down the line. 4. Analyzing propensity of the customers from buying from the platform and removed the high intended customers from the feed - thereby saving the marketing cost. 5. Analyzed performance of different marketing channels and suggested bid amounts for the respective campaigns to the campaign management team. 6. Worked with Google product team in brainstorming next product ideas in the subsequent features launch.

Consultant at EY, Sep 2018 - Jan 2021 · 2 yrs 5 mos, Gurugram, Haryana, India, 1. Worked with data analytics team and performed fraud detection at the journal entry level for business organization on financial data and deriving patterns which were represented as extensive reports using BI tools such as - Tableau, Power BI, and Spotfire. 2. Responsible for end to end data analytics requirements firm’s standard tools ( Alteryx , ACL, SQL, and Tableau) and technologies including gathering business understanding, managing projects delivery and producing results as per defined quality guidelines and requirements. 3. Build statistical analysis models on large data sets to create visually impacting dashboards, containing millions of rows of data sets.

Education

Electronics and Communications Engineering, Netaji Subhas University of Technology, East Campus