Headline

Immediate joiner || EX-Ads Trafficking/Campaign Manager at Flipkart | EX-Zomato | Specialist in Retail Media||DV360|| Display Ads|| Ads operations.

About

I’m a Marketing & Advertising professional passionate about Performance Marketing, Digital Advertising, Consumer Behaviour, Brand Building, and Data-driven Marketing. My interest in marketing started during my MBA in Food Business, where I specialized in Marketing and Data Analytics. Since then, I’ve gained hands-on experience across advertising, campaign management, growth, and digital marketing. Currently, I work in Ads Operations at Flipkart, where I manage the end-to-end execution of Display and Search advertising campaigns. I have managed and executed 1,300+ advertising campaigns, covering campaign setup, launch, delivery, monitoring, optimization, and performance analysis. I work with key advertising metrics such as ROAS, CTR, CPC, CPM, Conversion Rate, impressions, clicks, and revenue to identify performance gaps and optimization opportunities. I enjoy going beyond the numbers to understand why performance changes and how audience, creative, frequency, budget, placement, and campaign strategy can influence results. My experience also includes Meta Ads, content marketing, email marketing, influencer marketing, B2B/B2C campaigns, and growth initiatives. This has helped me understand marketing from both a performance and brand perspective. I’m particularly interested in the intersection of Marketing + Advertising + Analytics, where consumer insights and data can be converted into actionable strategies and measurable business outcomes. My areas of interest include Performance Marketing, Campaign Strategy, Media Planning, Brand Management, Advertising Analytics, Growth Marketing, Consumer Behaviour, and Full-Funnel Marketing. I believe great marketing combines creativity, consumer understanding, data, and business thinking. I’m continuously learning and looking for opportunities to contribute to impactful marketing and advertising initiatives. Always open to connecting with professionals across Marketing, Advertising, AdTech, Performance Marketing, Brand Management, Growth, and Analytics.

Location

Bengaluru

AI stack

claude

Bubble AI

ChatGPT

ChatGPT Images

Gamma

PydanticAI

Work experience

Senior Ads Operations Executive at Flipkart, Sep 2025 - Sep 2026 · 1 yr 1 mo, Bengaluru, Karnataka, India, • Managed and executed 1,300+ Display and search advertising campaigns end-to-end, from campaign setup and launch to monitoring, optimization, and closure, ensuring timely delivery and adherence to campaign objectives. • Monitored and optimized campaigns using key performance metrics including ROAS, CTR, CPC, CPM, CVR, impressions, clicks, and conversions to improve campaign efficiency and advertiser returns. • Analyzed campaign performance through data dashboards and Excel, identifying trends, performance gaps, creative fatigue, audience-level opportunities, and delivery issues to drive data-backed optimizations. • Managed campaign pacing and delivery to ensure budget utilization, performance targets, and campaign timelines were consistently maintained. • Conducted campaign-level and creative-level performance analysis to identify underperforming assets and recommend optimization actions across audience, creative, placement, budget, and bidding parameters. • Troubleshot campaign delivery and performance issues by investigating factors such as budget pacing, audience saturation, frequency, creative performance, CPC fluctuations, and conversion trends. • Collaborated with Sales, Account Management, Creative, Product, and Operations teams to resolve campaign issues and ensure smooth execution. • Worked with multiple campaigns simultaneously in a high-volume advertising environment, prioritizing tasks based on campaign urgency, spend, performance, and business impact. • Supported advertisers in achieving campaign objectives by continuously monitoring performance and implementing data-driven optimization strategies. • Developed strong hands-on experience in digital advertising operations, campaign analytics, performance marketing, and advertiser relationship management through large-scale campaign execution.

City operations at Zomato, Jul 2025 - Sep 2025 · 3 mos, Bengaluru, Karnataka, India, City Operations Intern – Zomato Executed the “New to Bangalore” project to acquire new customers staying in hotels and service apartments across Bangalore. Designed and deployed on-ground marketing assets such as QR codes, coasters, door hangers, flanges, and drop-point materials to drive first-time orders. Collaborated with hotel managers and property owners to secure placements for Zomato’s promotional assets inside rooms and common areas. Successfully observed an increase in new user orders and engagement, contributing to city-level sales growth. Gained hands-on experience in BTL (Below-the-Line) marketing, partner negotiations, and campaign execution.

Marketing Intern at Oyedesi, Apr 2025 - Jun 2025 · 3 mos, Bengaluru, Karnataka, India, • Executed content marketing strategies to drive brand awareness and engagement. • Managed email marketing campaigns to increase customer retention and acquisition. • Collaborated with influencers for affiliate marketing initiatives to expand reach. • Assisted in editing and content planning, working closely with the founder to ensure brand consistency and quality.

Associate growth SME at magicpin, Mar 2025 - Apr 2025 · 2 mos, Bengaluru, Karnataka, India, • Developed growth strategies for SMEs in the food and beverage sector, driving business expansion and revenue growth. • Leveraged subject matter expertise to implement initiatives that catered to the specific needs of SMEs in the industry. • Collaborated with cross-functional teams to execute targeted campaigns and initiatives to support SME growth. • Analyzed market trends and consumer behavior to identify opportunities for business development.

Quality Control Manager at Karavali freezers and exports, Feb 2023 - Apr 2023 · 3 mos, Udupi, Karnataka, India, • Analyzed production lines and devised test procedures to identify manufacturing deficiencies, improving quality control processes at Karavali freezers and exports. • Collaborated with team members to implement solutions for quality control issues, ensuring product quality met company standards. • Developed strong analytical and problem-solving skills while working in the quality control department, contributing to the overall success of the production facility.

Education

Master of Business Administration - MBA, FOOD BUSINESS, Karnataka Veterinary Animal and Fisheries Sciences University

Bsc(hons) food processing and technology, faculty of life and allied science, M. S. RAMAIAH UNIVERSITY OF APPLIED SCIENCES

Public links

gamma.app: https://gamma.app/docs/Chetan-Kumar-MD-x9rufh9q6kc2nl1?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAb21jcATkKfpwZG9mAmV4dG4DYWVtAjExAHNydGMGYXBwX2lkDzU2NzA2NzM0MzM1MjQyNwABp8bFam9HwDRMOIrtc-7wVzPJBEy7zeY8ZNEh4OAZ3bkdQ11m6Oe227QymRkT_aem_YY_coyGJnc9DP6GqfqZaYg