Headline

Designing AI Digital Marketing Creatives | Senior Associate Designer

About

Creative professional with 10+ years of experience in graphic design, branding, digital marketing, and Generative AI. I specialize in creating high-quality AI-generated advertising visuals, and marketing creatives using advanced prompt engineering and tools such as Adobe Photoshop, Figma, Weavy, and leading generative AI platforms. My experience includes developing AI campaign visuals for brands such as Pantene, Tide, Ariel, Ambi Pur, and other leading FMCG products, as well as creating digital marketing assets, branding, email campaigns, and marketplace content for premium beauty and skincare brands. I have extensive experience designing email campaigns using Omnisend and Mailchimp, creating A+ content for Amazon, Nykaa, Tira, and Tata Cliq, and delivering end-to-end branding solutions, including logo design, packaging, influencer campaign assets, and event collateral. I enjoy combining creativity with AI-driven workflows to deliver impactful, production-ready visuals that strengthen brand identity and enhance marketing campaigns. Passionate about embracing emerging technologies, I continuously explore innovative ways to solve creative challenges and craft compelling visual stories.

Location

Greater Bengaluru Area

AI stack

gemini

openai

ChatGPT

ChatGPT Images

Figma Make

Kling AI

Work experience

Art Director at Artifical Labs, May 2026 - Aug 2026 · 4 mos

Art Director at Artifical Labs, May 2026 - Jul 2026 · 3 mos, Bengaluru, Worked as a Contract Generative AI Designer with an AI advertising agency, creating AI-generated visuals and campaign concepts for leading FMCG brands. Collaborated with the creative team to develop ad frames, refine concepts, and produce high-quality visuals using AI tools, Figma, and Adobe Photoshop.

Associate Senior Designer at The Skin Store, Feb 2021 - May 2026 · 5 yrs 4 mos, - Designed engaging emailers and digital marketing creatives for leading beauty and skincare brands including Cetaphil, Invisibobble, Naturigin, iS Clinical. - Used Omnisend and Mailchimp extensively for email campaigns. - Developed A+ content and product imagery for beauty platforms like Nykaa, Tira, Amazon and Tata Cliq. - Led complete branding project for the haircare brand Lim and Cello—from logo creation and packaging design to influencer-driven campaigns—resulting in successful product launch. - Created targeted social media ads and organic content on LinkedIn and Facebook. - Produced professional print and event collaterals (flyers, standees, backdrops, brochures) for 9 skincare-focused events, aligning visual identity with brand messaging. - Designed marketing posters for a dermatology clinic that directly contributed to an increase in client appointments. - Supported product and in-house photoshoots, - Served as a member of the employee engagement committee, organizing and leading team-building activities to boost morale and collaboration.

Senior Associate Designer at The Skin Store, Feb 2021 - Sep 2025 · 4 yrs 8 mos, Bengaluru

Graphic Designer at Freelance, Feb 2020 - Jan 2021 · 1 yr, Designed logos, flyers, business cards, brochures, and other marketing materials for clients including The Away End (Indian football website) and a Dubai-based startup.

Marketing Design Executive at BioMedix Optotechnik & Devices Pvt Ltd, Sep 2018 - Nov 2019 · 1 yr 3 mos, Bengaluru Area, India, My responsibilities include creating posters, mailers, logos, standees and backdrops for events and conferences. I have also extensively worked on designing brouchers and print ADs for magazines

Design Executive at BioMedix Optotechnik & Devices Pvt Ltd, Sep 2018 - Nov 2019 · 1 yr 3 mos, - Designed posters, standees and backdrops for ophthalmic conferences - Created catalogues and mailers - Designed power point presentations - Designed Print ADs for leading Ophthalmic Magazines- DOS times, The Indian Optician, IJO and other individual magazines.

Graphic Designer at Antz Media, Mar 2015 - Jan 2018 · 2 yrs 11 mos, Ernakulam, Kerala, India, Was the Facebook admin for Centre Square Mall, Speedwings aviation college, Sanjos holidays, City hospital, and Inhouse projects (Builders). - Created, uploaded, and scheduled daily posters and quotes - Conceptualized, designed posters, and ran contests for events and awareness programmes - Designed logos, newspaper supplements, and brochures - Edited photographs - Mentored interns

Education

Bachelor of Multimedia and Animation, graphic designing, arena animation

Bachelor's Degree, Intermedia/Multimedia, arena animation

Public links

behance.net: https://www.behance.net/cherylsaju1561